BA (Hons) Business Management with Analytics Bachelor's degree at Abertay University
BA (Hons) Business Management with Analytics at Abertay University equips you with business fundamentals and analytical skills across areas such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting.
About this course
Choose this Business Management degree with outstanding business links and valuable work placements. Discover how to make and influence key, data driven business decisions. Learn powerful digital tools and develop your CV while you study. Apply now. From the provider’s course page.
BA (Hons) Business Management with Analytics is a Bachelor's degree (BA (Hons)) at Abertay University, based in Dundee Campus. It runs 4 years, studied full-time.
For Business and management graduates from this provider, 91% were in work or further study 15 months after graduating, 57% in highly skilled roles, typical earnings around £27,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 60; avoid reading small differences as meaningful. Cohort 2021-23. Graduate Outcomes work or further study 91% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 55% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
A typical UK Business & Management degree builds from foundations to specialist options and a final project. An indicative structure:
| Stage | Module |
|---|---|
| Year 1 | Introduction to Management & Organisations How firms work: structure, culture and managerial roles. |
| Year 1 | Marketing Principles Customers, segmentation and the marketing mix in practice. |
| Year 1 | Business Economics & Data Micro/macro essentials plus data skills for business analysis. |
| Year 2 | Operations & Supply Chain Management Designing and improving processes, quality and logistics. |
| Year 2 | Organisational Behaviour & HRM Motivation, teams, leadership and managing people. |
| Year 2 | Strategy Analysing industries and competitive advantage; strategy tools applied to cases. |
| Year 3 | Specialist options Typically entrepreneurship, international business, digital business or consulting. |
| Year 3 | Innovation & Entrepreneurship From opportunity to business model, often with a live venture project. |
| Year 3 | Capstone / consultancy project A real client brief or dissertation integrating the whole degree. |
Typical structure for this subject (indicative). Modules vary by university. Check the provider's course page for the exact curriculum.
Specialisations & pathways
Tip: click a specialisation → current jobs in that area.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines core business management with a focus on analytics and data-driven decision-making, supported by strong business links and work placements. You'll usually start with foundations in management, marketing, and business economics, including data skills for analysis. In your second year, you'll typically study operations, organisational behaviour and strategy. From year three onwards, a course like this normally moves into specialist options such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR. You'll apply what you've learned through capstone projects or consultancy briefs, often working with real clients. Throughout, you'll develop digital tools and practical experience to strengthen your CV.
Who it's for
This course suits those interested in business strategy and data-driven decision-making. Most recent entrants held A-levels or equivalent qualifications, with typical UCAS tariff points ranging from 144 to 159. You'll study in English on the Dundee Campus.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating. Of those working, 60% are in highly skilled roles or further study. National graduate earnings data shows starting salaries of £24,000–£32,000 at 15 months; after 3 years, £21,250–£30,000; and after 5 years, £26,350–£37,200. These figures reflect the broader sector, not a guarantee for this specific course.
University & format
This is a 4-year full-time Bachelor's degree (BA Hons) studied at Abertay University, a University located on the Dundee Campus. Teaching is delivered in English. Abertay is a recognised UK degree-awarding body; degrees are nationally recognised. The university was founded in 1888.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively. Overall student satisfaction: 63%.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 51% |
| another higher-education qualification | 44% |
| a previous degree | 3% |
| No / unknown prior qualifications | 2% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N2G3). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. Set under Scotland's student-finance system; the provider's page is authoritative.
Check fees at Abertay University →If you normally live in Scotland
For eligible Scottish-domiciled students at an eligible Scottish provider, SAAS can pay tuition directly. Living-cost support can combine bursary and loan and depends on household income and student circumstances. Students from elsewhere use their home funding body.
Check the current amounts with SAAS →Paying for it
- SAAS tuition payment: paid directly to the university for eligible Scottish-domiciled students, applied for through SAAS.
- Living-cost support: a mix of bursary and loan from SAAS, depending on household income.
- Repayment: only above the Scottish repayment threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Scotland runs its own system through SAAS; check saas.gov.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £27,000 | £23,500 – £30,000 | 60 |
| 3 years after | £22,500 | £18,500 – £27,000 | 180 |
| 5 years after | £26,500 | £22,500 – £33,500 | 175 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 60; avoid reading small differences as meaningful. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Moderate evidence. Published sample: 60; avoid reading small differences as meaningful. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 22% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 16% of published destinations · ASHE median £27,006
- Finance ProfessionalsSOC 2020 242 · 15% of published destinations · ASHE median £47,173
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 230; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Fees for this course are set under Scotland's own student-finance system, not the England cap; check the provider's course page for the exact figure. Tuition for eligible Scottish-domiciled students is paid by SAAS directly to the university, applied for through SAAS and not Student Finance England. Living-cost support is a mix of bursary and loan, and you repay only above the Scottish threshold.
Where graduates go
91% were in work or further study 15 months after graduating, with a median salary of £27,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.5 out of 10: NSS 78% · in work or study 91% · continued 55%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Abertay University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Abertay University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £15,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Abertay University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Abertay University and gov.uk before you apply.
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How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
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