BA (Hons) Media and Communication Bachelor's degree at Birmingham City University

This module will enable you to transition into studying at university, to become familiar with Birmingham as a city and to form connections with and participate in your new learning community. In workshops you will draw upon your own interests to understand popular culture through discussion, field trips and collective creative activities. You will work together to define what makes culture 'popular', discuss the value of the objects of popular culture and understand the relationship between pop

This Level 4 module is designed to introduce you to key concepts and approaches to understanding media texts, industries and audiences. Production, distribution and reception/consumption is at the core of the creative, media and interrelated industries. Through a combination of lectures and workshops you will learn about the relationship between texts, the industries that create and distribute them, and the audiences and consumers that interact with them. You will also consider how these relatio

Building on the Semester 1 module Understanding Media Texts, Industries and Audiences, this module will introduce you to key approaches and methods to researching and analysing media texts, industries and audiences. Through a combination of lectures and workshops you will develop the knowledge and methods required to investigate an aspect of media texts, industries or audiences of your choosing. You will learn how to analyse research data through a combination of analytical approaches and draw c

This module will enable you to transition into studying at university, to become familiar with Birmingham as a city and to form connections with and participate in your new learning community. In workshops you will draw upon your own interests to understand popular culture through discussion, field trips and collective creative activities. You will work together to define what makes culture 'popular', discuss the value of the objects of popular culture and understand the relationship between pop

This Level 4 module offers you the opportunity to begin to develop a range of practical skills relating to the creation of music-based media content. This module will consist of practical skills-based workshops with an approach is practice-led, with theoretical knowledge applied.

In this module you will work collaboratively with other students on a real-world project that is related to your production area and that is connected to a specific community. The module will explore a range of methods for group working, supporting you and your team to collaborate effectively to produce a media artefact (or series of artefacts) and to present the results to a general audience. You will identify a community who would benefit from your project – this benefit might be felt as audie

In this module you will be introduced to some of the key cultural theories that are relevant to studying the media in contemporary times. Starting by defining culture, the module will explore how cultures operate through rituals, routines, languages, behaviours and beliefs – and the media. By considering the wider societal impact of different cultural theories from capitalism to colonialism you will learn to analyse media texts through a theoretical lens. This module will therefore enable you to

This module takes a cultural studies approach to understanding the media and creative industries, as well as enabling you to explore what creativity may mean in the media and to your own practice. Some of the themes covered by the module are alternative and marginal economies, cultural entrepreneurship, cultural policy and media regulation, media making and production practice, and equality and diversity in the media, creative and cultural industries. In your sessions, we will be exploring diffe

The module draws upon your learning in Cultural Theory, enabling you to further specialise in applying range of conceptual themes and frameworks to your own interests and creative practice. The module offers a dynamic, critical, and intersectional exploration of identity through sites of popular consumption, lived experience and personal subjectivities, creative practice, and protest. Importantly, you will consider the role of ethics and your own positionality when engaging with topics, attitude

Assessment: research portfolio comprising a research report and a creative artefact

The purpose of this module is to enable you to develop professional attributes and subject skills through experience in the work place, and to critically reflect upon your learning in that context. You will normally be expected to arrange your own placement, with support from academic staff and ADM Careers+.

This module provides an opportunity for you to apply your knowledge and skills to an external, professional brief. The brief will be set by an external client/ agency, in consultation with your supervisor, and it could be a 'real life' problem to be solved, or a simulation. It is an opportunity for you to engage in a professional manner with an aspect of your subject area, which contributes to the development of employability skills within the supportive infrastructure of the University. Where a

The module is an opportunity to learn and critically reflect on the skills of collaboration by enabling you to create an interdisciplinary project with students from complementary disciplines, or with academic staff. Collaboration is a vital employability skill within the Creative Industries and this module allows you to develop these skills, making use of University facilities and with the support of academic staff. Within this module framework, several kinds of collaborative opportunities are

This optional module will help prepare you for undertaking a drama related final Major Project in your final year, in either radio or television.

You will build on your previous studies by developing skills in connecting research and practice. Through set readings, class discussions, e-learning and directed study tasks, we will identify and explore key debates, theoretical perspectives and concepts in humour and comedy studies so that you can develop your familiarity with these theoretical fields. You will then test theoretical perspectives and key concepts through your own innovative comedy production. In this work, you will offer resear

This module offers an introduction to some of the ongoing academic debates on media fandoms and subcultures. Through readings, lectures, seminars and independent research, you will engage with key theoretical perspectives, methodological approaches and case studies in these academic fields. This module is intended to develop the knowledge and skills that you established in your first year, to develop your critical thinking and research skills and to enable you to gather, organise and use seconda

This module is for students wishing to further their photographic abilities, exploring the professional working practices and the visual language specific to photojournalism with due consideration to the context in which photojournalists and documentary photographers, music photographers and sports photographers operate within the media industries. You will continue to develop camera, lighting and post-processing techniques to a more advanced and appropriate professional level as a complementary

This module will help prepare you for undertaking a television studio related final Major Project in your final year.

The ability to create compelling content is an essential communication skill and the key to employability in a range of media careers, not least in Public Relations. As well as being engaging and accessible, effective communication almost always involves the ability to produce professional content across a range of platforms and channels. This module concentrates on developing the writing and crafting skills that are highly valued by media employers.

Digital Storytelling techniques have evolved to include everything from film techniques, still images, immersive-audio, environmental storytelling