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De Montfort University · Undergraduate
BA (Hons) Fashion Communication and Styling Bachelor's degree at De Montfort University
BA (Hons) Fashion Communication and Styling at De Montfort University. Fashion Communication and Styling at De Montfort University places you at the intersection of visual storytelling and the fashion industry.
BA (Hons)
Award
3
Years
Full-time
Study mode
70%
continuation
About this course
De Montfort University (DMU), Leicester, UK offers a whole range of undergraduate, postgraduate and research courses. View our courses, book a visit and more From the provider’s course page.
BA (Hons) Fashion Communication and Styling is a Bachelor's degree (BA (Hons)) at De Montfort University. It runs 3 years, studied full-time.
For Design studies graduates from this provider, typical earnings around £24,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Art & Design, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
8.1
/ 10
2 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Exceptional91
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Continuation
Students who continue past their first year
Strong70
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 70% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 4 modules
- Fashion StylingCore
Module details
This module introduces you to the context and practice of how stylists work within the global requirements and diverse opportunities offered by the fashion industry. You will be practically exploring the underlying concepts, principles, and techniques for yourself. Working through a series of mini tasks/projects, you will have the opportunity to participate in action-based learning to contextualise and enhance your creative skills for the area of fashion styling. The module will also develop you
Assessment: 60% coursework and 40% portfolio
- Fashion Image CreationCore
Module details
This module will explore relevant techniques and applications for image making as a Fashion Visual Communicator. Working through a series of demonstrations and practical workshops, you will develop a personal portfolio of skills, techniques, and final pieces of work. The photographic component of this module allows you to develop an aesthetic awareness and understanding of the language and processes of digital photography in relation to fashion communication. Through a series of practical tasks/
Assessment: 60% coursework and 40% portfolio
- Communication CreationCore
Module details
Using the theme of editorial print-based media this module will explore and develop skills and methodologies for the creation of still, print based communications. Your communications awareness will be enhanced through practice-based investigation and analysis before moving forward into project based practical work to generate editorial communication outcomes appropriate to global fashion and lifestyle print based media and their differing audiences. Typical areas covered will include Publicatio
Assessment: 50% coursework and 50% portfolio
- Fashion Film CulturesCore
Module details
This module introduces you to the practical language and grammar of video production through a series of lectures, seminars, tutorials, and practical exercises. The emphasis will be on providing a groundwork of craft and technique in moving image production from which you are able to research, develop, plan, and produce your own video/moving image for screen-based output. You will explore idea development, production, editing, and presentation related to appropriate video/moving imagery, sound,
Assessment: 50% coursework and 50% video
Year 2 4 modules
- The Fashion Client: Campaign with FilmCore
Module details
This module introduces you to the principles and theories that underpin the global fashion and lifestyle industry. You will begin to explore the psychological and personal motivations of consumer behaviour and develop market research skills and visually communicate those strategies, being flexible and adaptable to the changing needs of the industry. Allowing opportunity for you to act as a real-life fashion consultant and create an exciting visual direction campaign for a contemporary designer o
Assessment: 70% campaign and 30% video
- Concept to ConsumerCore
Module details
This module focusses on and utilises a digital content and social media theme. With the development of multiple social media platforms, companies and individuals are able to communicate directly with their consumers and potential customers globally through varied and media rich content. It is now the perfect time to utilise your creative voice to engage with more important issues and this module will support you directing your art direction knowledge, styling skills and outcomes for raising awar
Assessment: 50% coursework and 50% portfolio
- Fashion Event StylingCore
Module details
This module will provide you with an insight, understanding and practical skills for the very hands-on activity of styling for targeted communication within physical event-based media and resources. The fashion industry utilises live event in many formats to engage with audiences on a very personal and direct level. Events are also an opportunity to create additional formats of visual content for follow-up media and marketing applications. More than a logistical challenge, live event must also b
Assessment: 60% event and 40% coursework
- Futures: Professional and Promotional IdentityCore
Module details
This module compliments subject specific skills and practice within the programme of study by focusing on professional and promotional skills. These skills and attributes become increasingly important factors as you begin to apply for jobs and work placements, including those opportunities available via the optional placement year and any other holiday work experience opportunities. The promotional material will focus on digital platforms where you can present yourself and your work, encouraging
Assessment: 50% professional portfolio and 50% written assignment
Year 3 3 modules
- Fashion Communication and Styling ConsultancyCore
Module details
This module affords the opportunity to explore and manage a diverse range of consultative roles, creatively generating and managing the outcomes of consultation projects with a range of clients that can include fashion industry, fashion events and design specialist practitioners. How you manage and develop bespoke communication projects and outcomes for your clients will draw on all of your skills to date in addition to giving you a broader portfolio of live project work and successful outcomes.
Assessment: 50% coursework and 50% portfolio
- Fashion Communication and Styling PortfolioCore
Module details
Building upon the professional and promotional skills developed from level 5 module you will continue to build further and showcase a body of work to help and support your transition to employment. This module prepares you for graduation and positions you to be able to confidently talk about and demonstrate all of your skills and experience in addition to making you career ready. The module content includes skills auditing and career creation activities in addition to freelance and self-employed
Assessment: 60% portfolio and 40% coursework
- Final Major ProjectCore
Module details
This module is a negotiated project brief of creative research, exploration, experimentation, and practical outcomes. The area of focus and level of production for this project will be decided (in negotiation) by you and will bring all of your skills and experience.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study the visual and conceptual strategies behind fashion communication and styling, how design, image and narrative work together to communicate brand and identity. A course like this typically starts with visual foundations: colour, composition and design principles applied across media, alongside the practical processes and materials of fashion and textiles. Contextual studies ground your work in design history and contemporary practice. In Year 2, you'll develop sustained studio projects, explore digital tools and media, and work on live briefs with real clients or collaborators. By Year 3, you'll focus deeply on your specialism in fashion and styling, build a professional portfolio, and create a final major project exhibited in a degree show. Throughout, you'll usually combine hands-on making with critical thinking about how fashion communicates meaning.
Who it's for
You're someone fascinated by fashion as culture and communication, how clothes tell stories, how brands speak to audiences, how a stylist's choices shape perception. You have a keen eye for detail and enjoy visual problem-solving. You'll thrive if you're curious about both the creative and strategic sides of the industry, comfortable with critique and feedback, and keen to build a professional portfolio. This course is practical and demanding; expect hands-on projects, collaborative work and real-world briefs alongside theory that contextualises what you're making.
Careers & job market
Among Art & Design graduates nationally, 87% are in work or further study within 15 months of finishing. Across the field, 55% of working graduates are in highly skilled roles or undertaking further study. Graduate earnings in this field start at £22,000–£27,000 (15 months after graduation), rising to £20,825–£29,400 after five years. Careers span styling, editorial work, brand communication, retail curation and fashion journalism, though outcomes depend on your specialism, portfolio strength and networking.
University & format
This is a full-time, 3-year BA (Hons) degree taught in English at De Montfort University, a public university in Leicester, UK. The course is delivered by a nationally recognised UK degree-awarding body. De Montfort holds a Bronze award for teaching quality in the Office for Students' Teaching Excellence Framework (2023). The university has a total student population of 29,000.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Application timelineWhat happens next
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Published entryBBC (A Level), DMM (BTEC), 112 UCAS poin typical offer
Provider-published requirement; check the linked course page before applying.
Contextual offersPublished by this provider
The provider publishes contextual-offer information. Eligibility and any reduced offer are applicant-specific.
PlacementPublished placement option
Optional placement year. Availability, selection and pay can vary.
Open daysOpen Days - Book your place
See and book current events. Dates can fill or change.
Entry & how to get in
Typical offer (from the provider)The university’s course page lists a typical A-level offer of BBC (A Level), DMM (BTEC), 112 UCAS poin. Always check the provider for the current offer and subject requirements.
Most entrants held A-levels or equivalent95% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 112 - 127 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check De Montfort University's official course page for the current offer.
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 95% |
| another higher-education qualification | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Offer-based entry
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Your UCAS points0
▾
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Add your grades to see where you land
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBBBA-level equivalent admitted students held
UCAS codeW234quote this on your application
- 1Register on UCAS Hub
Create your UCAS application and add this course (code W234). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask De Montfort University whether you’re eligible before you apply; it can lower the grades you need.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Homeup to £9,790 / yr
International£16,800 / yr
Provider fee page (England 2026/27 cap where not stated).
Check fees at De Montfort University →For students who normally live in England
illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario
illustrative borrowing over 3 years
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Funding matched to this course
All De Montfort University funding →Scholarships & bursaries you could qualify for
Named awards published by the university. Compare the eligibility and application route before budgeting for one.
undergraduate students with household income £50,000 or less
Check eligibility →students with household income £50,000 or less
Check eligibility →Amounts, exclusions and deadlines can change. An award is not guaranteed unless the university confirms it.
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Career quizApplication walkthroughSalary & CV check
Careers & earnings
What Art & Design graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,500 | £22,000 – £27,000 | 6460 |
| 3 years after | £21,000 | £17,000 – £25,000 | 505 |
| 5 years after | £25,000 | £20,000 – £29,500 | 510 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 6,460. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
70%
continue past their first year
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in art & design · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Art & Design nationally
Starting (15 months) HESA GO
£24,500
£22,000 – £27,000After 3 years LEO
£21,000
£17,000 – £24,000After 5 years LEO
£25,000
£20,825 – £29,400national rangethis course’s medianaxis £16,000 – £30,500
National figures for Art & Design graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
70 of 100
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 6,460. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Art & Design courses at the same study level.
This course £25,000Peer median £24,500Middle 50% £22,125–£26,500
54th percentile
Compared with 1,698 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Art & Design graduates fare in the labour market, and how AI is reshaping the work.
87%
in work or further study 15 months after graduating, across Art & Design courses nationally.
Graduate Outcomes55%
of working graduates are in highly skilled work or further study.
highly skilled85%
of students continue past their first year (still enrolled or completed).
continuationHow AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Art & Design graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Design studios & agencies
- In-house brand teams
- Games & media companies
- Freelance & self-employed
Jobs after this course
Current roles from the StudySmarter job board that suit Art & Design graduates.
Fine Art TechnicianFirst Choice StaffPharmacy Technician – Brand New State-of-the-Art HospitalCompass AssociatesArtificial Intelligence Engineering ManagerMBN SolutionsArtificial Intelligence EngineerExperis UKDelivery Driver (Part Time 24 hours) - AndoverOcado LogisticsCompliance Business PartnerNashrock Insurance RecruitmentLive from the StudySmarter job board · as of 2026-08-01.See all matching jobs
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
💷
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
📈
Where graduates go
Most graduates were in work or further study, with a median salary of £24,500. See the full breakdown in Careers & earnings above.
🎯
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
⭐
Official-data snapshot
Averaging the official measures published for it, this course scores 8.1 out of 10: NSS 90.9% · continued 70%.
Who studies here and in this subject?
Provider- and UK subject-level context.
De Montfort University
All students23,155
International31.8%
Aged 25+27.3%
Design, and creative and performing arts across the UK
Students178,755
Aged 25+15.7%
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around De Montfort University
4,747 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Violent Crime 1557Public Order 619Anti Social Behaviour 570Shoplifting 499Criminal Damage Arson 362
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Art & Design right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to De Montfort University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £16,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check De Montfort University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with De Montfort University and gov.uk before you apply.
Related courses
More at De Montfort University
Common questions
How competitive is entry?
Entry is offer-based and set by the university. The most common tariff band among recent entrants was 112 - 127 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
What are the entry requirements?
Set by De Montfort University. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
What do graduates go on to do?
For Design studies graduates from this provider, typical earnings around £24,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
What will it cost me?
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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