BA (Hons) Media and Communication Bachelor's degree at De Montfort University

Introduction to exploration of how media organisations and texts entertain, persuade and communicate. Examines relationship between media and society, role in shaping and reflecting society. Explores range of media from entertainment to advertising, developing critical and creative skills relevant to study of and working in media industries.

Examines how media shapes cultural identities across gender, race, class, sexuality, age, ethnicity and ability. Through advertising, film, television and social media, explores who is represented, how, and by whom. Considers how new media challenge dominant portrayals. Develops skills in analysis, communication, and critical engagement with debates on identity and representation.

Opportunity to learn practical media making skills and approaches to innovation and exploration relevant to working in creative industries. Develops understanding of graphic design, typography and visual communication, developing technical software skills to apply understanding by responding creatively to a brief.

Examines how rise of online delivery has provided challenges and opportunities for business models in media sectors including press, television, radio, music, video games and social media. Considers political debate over regulation of social media platforms and future funding of BBC. Teaches critical analysis of commercial strategies and key concepts such as media freedom and media globalisation.

Critically considers relationship between audience research and competing psychological models of audiences. Examines diverse range of contemporary audiences and questions concerning status of economic, digital, user generated content, and interrelationship with psychological effects/uses. Covers cultural ramifications and consequences of digital media consumption and communication across multiplatform audience demographics.

Explores changing patterns of communication brought by digital media such as social media, videogames and AI. Examines social media and influencer cultures, new patterns of content and consumption, and social and economic significance of videogame industry. Explores cultural relevance of Artificial Intelligence in relation to media and communications, investigating what AI is, how it is utilised, and what this might mean culturally, ethically and politically.

Covers Public Relations and Strategic Communication as essential media and management functions enabling organisations to connect with stakeholders. Studies fundamental PR, Media and Management theories including reputation management, issues handling, stakeholder identification, message creation and campaign organisation. Covers digital content creation for social media platforms, analytics tools to predict and create campaigns, industry-based AI tools for media tracking, trend detection and co

Opportunity to develop a digital communication project utilising and building on skills from Creative Industries Practice 1. Offers range of media types and methods of communication for developing digital communication project in response to a brief. Includes researching topic, developing creative project ideas, writing and presenting project pitch, planning and executing project delivery.

Explores women's contributions to British television drama and sitcom from 1960s to today. Examines how gender, class, sexuality, race and age are represented and how women's creative roles have shifted across cultural and industrial change. Case studies and discussion develop skills in critical analysis, communication, and understanding of key debates.

Studies how power in social order is exercised at various levels from individual ability to express opinions through speech to structural power of State, Corporate and Transnational systems. Examines global hierarchies of power as they appear in mediated fields with case studies highlighting public and private authority and global protest movements.

Studies brand campaign planning, execution and assessment across worldwide markets. Analyzes brand strategy elements, consumer culture dynamics, cross-cultural communication methods and integrated marketing communications (IMC). Investigates worldwide advertising rules, moral guidelines and environmental stewardship methods. Develops expertise in creating and controlling advertising campaigns through digital platforms including social media, search engines, programmatic advertising and influence

Applies existing key debates and methodologies within media and communication to growing popular genre of Paranormal Media such as TV shows, magazines and social media dedicated to uncanny and paranormal. Critically examines competing range of histories of production, policy, content and develops discussion and scholarship skills regarding key debates around rational scepticism versus irrationality/ambiguity and internet discourse/artificial intelligence representations of paranormal.

Equips with critical and practical skills to craft compelling narratives for diverse screen-based media. Analyzes interactive and multimodal forms such as games, vertical and horizontal fictions. Teaches narrative strategies while engaging complex theories of storytelling, sustainability, cultural diversity, equality and social justice. Fosters independent authorship, collaboration and professional industry competencies through workshops, pitching and extended projects. Emphasizes adaptability,

Examines economic and social-cultural relationship between media and sport. Topics covered include buying and selling of sports rights, sports sponsorship, online sports piracy, media sport and racism, rise of women's sport and sports fans in digital age. Develops key research and analytical skills by examining links between media and sport in various countries.

Enables consolidation of skills and knowledge development through significant piece of independent work. Emphasizes application of research methods and learning developed throughout studies. Select either written or creative industries practice-based project in topic of choosing with one-to-one tutor support. Examines in depth specific area of study relevant to Media and Communications using appropriate methodologies.