BA (Hons) Fashion Styling & Art Direction Bachelor's degree at Falmouth University

This module lays the foundation for your personal and professional development in fashion communication, introducing the core skills needed to grow into a visionary stylist or art director. You will explore the roles, responsibilities and skill sets within fashion styling and art direction, applying your research through practical, creative processes to build confidence in essential techniques and working methods. You will also gain an understanding of the value of teamwork and interdependence a

In this module, you'll develop your critical thinking and analytical skills. You'll be supported in cultivating confidence in fashion reporting, spotting catwalk trends, and linking them to the context of global histories and subcultures, while learning how to curate a point of view. You will learn key academic skills, such as how to conduct meaningful research in the fashion industry and how to reference sources to support your success in visual essay writing. Additionally, in this module you w

In this module you will learn about how a dressed body is portrayed in the fashion media. You will be asked to investigate issues around gender, sexuality, race, social position and body image. You'll deconstruct, customise and reconstruct innovative styled fashion silhouettes, using the latest industry-standard processes and equipment to fulfil your vision. You'll also have the opportunity to collaborate with your wider network within the Fashion & Textiles Institute. You will continue developi

In this module, you'll produce an environmentally conscious, art-directed zine/publication. This is a further collaborative module in which you'll extend new creative partnerships within the broader creative community at Falmouth. You'll learn the foundations of magazine design and art direction practices and strategies, including how to harness persuasive contemporary layout and magazine design principles. Within this module, you will also continue your journey in learning about key roles and p

You'll learn how to develop styled characters and write plotlines for fashion film. You'll also learn key art direction techniques for set design, window displays and fashion installations. Creating fashion stories for digital spaces, including Augmented Reality & Green Screen, are also at the creative heart of this exciting module.

You'll work with pre-selected iconic global clients, experience working in advanced professional teams and nurture authentic relationships with casting directors, location scouts, photographers, hair & make-up artists, model agencies and creative directors.

Taking on the role of fashion editor and influencer, you'll foster vital communication skills by reporting on the fashion season - incorporating fashion histories, the arts and contemporary street fashion.

This Collaboration module centres on ambitious cross-disciplinary projects, giving you a shared, reflective and transformative learning experience. Using a Challenge-Based Learning approach, you will tackle real-world issues around sustainable development in the fashion and textiles industry. Through student-led small-group work, you will cultivate essential transferable, interpersonal and collaborative skills, building the mindset and capabilities needed to thrive as a forward-thinking, respons

You'll be challenged to explore research ideas and issues that are central to your emerging fashion identity. You'll identify a topic, formulate a research strategy and plan and execute a piece of creative writing that reflects your practice and future career aspirations. Inspired by your research journey, you'll also produce a Project Proposal for your Final Major Project.

Acting as a real-life fashion consultant, you'll create an exciting visual direction for a contemporary designer or brand. You'll harness industry brand communication platforms such as look books, fashion shows, fashion presentations, catalogues, advertising campaigns, advertorials, social media, event launches and e-commerce.

You'll embark on an extended Final Major Project. Harnessing sophisticated modes of visual communication, you'll draw upon your understanding of specialist styling and direction techniques, and aligned communication platforms, to realise your new professional identity. Your Final Major Project will be showcased in an end-of-year exhibition.

You'll cultivate your professional journey, developing an understanding of your skills in the context of industry and employment. You'll be equipped with the confidence to articulate your knowledge and abilities, and evidence how you can apply them to real world challenges. Working on a collaborative or solo project, you'll deliver real results, whether that's a profit on some seed funding, a professional portfolio of work, or a solution to a real-world challenge from industry.

You'll begin your foundation year by working collaboratively with others to explore themes of the future. You'll take risks, experiment through play and be supported to break through barriers.

You'll take subject-specific workshops and develop essential technical and practical skills in your area of study. You'll also enhance your analytical and organisational abilities.

You'll enhance your creative and practical skills in your subject specialism by responding to typical industry briefs, underpinned by focused research and experiments. You'll also gain industry insights through guest lectures and workshops.

You'll develop your unique identity in your specialism through the production of a self-initiated body of work. Your final project will be the bridge to your next year, fully supported by evaluative reviews and critical analysis of the work you have created.