BA (Hons) Digital Media and Sociology Bachelor's degree at Keele University
BA (Hons) Digital Media and Sociology at Keele University combines study across core theory, research and methods, applied practice, specialist options, an independent project, and professional skills.
About this course
Explore the complex relationship between technology, media, and society on our Digital Media and Sociology BA at Keele University. Discover more. From the provider’s course page.
BA (Hons) Digital Media and Sociology is a Bachelor's degree (BA (Hons)) at Keele University. It runs 3 years, studied full-time.
For Sociology graduates from this provider, 90% were in work or further study 15 months after graduating, 50% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Sociology & Social Sciences, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 90% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 84% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
1 5 modules
- Understanding InequalitiesCompulsory
Module details
How can we mobilise our sociological imagination to make sense of the social divisions and inequalities that persist across time and are reproduced in different cultures and societies? This module introduces the theoretical foundations of sociological thinking, tracing its origins as a 'science of society' to its contemporary applications in understanding inequality. You will learn to recognise how classical theories illuminate social divisions around race, class, gender, sexuality, and ability,
- Understanding and Producing Digital MediaCompulsory
Module details
The role of digital media in contemporary politics and society is a hotly debated topic, and one that aspiring digital content producers need to be aware of. This module will allow you to think critically about the challenges and possibilities of a digital world and your place and responsibilities within it, enabling you to think critically and creatively about the social context for digital content production. The module provides a transition to University study by developing foundational study
- Media IndustriesCompulsory
Module details
This module introduces you to key tools you can use to analyse the social contexts, cultures, politics, and economics of media industries. From huge corporations to content creators, go behind the scenes to find out how media is produced, funded, regulated, distributed, and made across the globe. You will learn how media ownership, profit, and work are changing, and the role they play in shaping the media that gets made. The module further develops your academic skills needed for success in your
- Becoming a Social ScientistCompulsory
Module details
This module transitions you to university scholarship and introduces the employability and professional skills that a social science degree provides through a range of action-focused activities. You will learn vital academic and professional skills and competencies that will allow you to thrive in the first year of your undergraduate studies and throughout your degree.
- Imagining Social Order and DevianceOptional
Module details
Imagining Social Order and Deviance explores societal norms, values, and the construction of deviance through a series of real-life case studies. You are invited to engage with diverse perspectives on what constitutes social order and deviant behaviour and consider the complexities of social control mechanisms, the stigmatisation of marginalised groups, and the dynamics of power in shaping perceptions of deviance. By fostering a deep understanding of the intricacies of social order and deviance,
2 9 modules
- Redefining Social Theory: Digital and Global PerspectivesCompulsory
Module details
How can we mobilise our sociological imagination to understand the complexities and challenges of the modern world and our place within it? This module rethinks classic sociological theories for the global digital world, considering post-structural, intersectional and non-Western perspectives. You will gain a critical appreciation of how competing sociologies have emerged as our understanding of positionality and difference has developed, and look to the ways in which the sociological project ha
- Researching Audiences and UsersCompulsory
Module details
Understanding media audiences and users is fundamental to analysing how meaning is communicated and negotiated. This module provides you with the concepts and tools you need to understand how audiences interpret and participate in media. You will learn about the methods and approaches media researchers use to find out about audiences' perspectives and experiences while gaining hands-on audience research skills. If you would like to do an independent research project in your final year, this modu
- The Mediated SelfOptional
Module details
How do we draw on media texts, practices, and technologies to understand, construct, and represent who we are? This module develops your critical engagement with central questions in media studies about the mediation of identity, from the power of representation to selfies and self-branding. You will learn about how key concepts of the mediated self can be applied to analysis of media texts, participants, and creators, and even help you better understand your own mediated identity.
- Difference and Division: Race, Class and BeliefOptional
Module details
In this module we explore how socio-cultural narratives and practices around the intersections of race, class and belief influence notions of selfhood, belonging, and social cohesion. You will investigate the role of ritual in shaping individual and collective identities and explore faith, spirituality and the occult in diverse historical and cultural contexts. You will develop critical skills to understand these debates through an analysis of the influence of multiculturalism, secularism and co
- Social DesignOptional
Module details
Social Design is an interdisciplinary module exploring the interplay between societal structures, human behaviour, and crime, that equips you with the knowledge and skills to critically analyse, design, and implement interventions that foster safer and more inclusive communities. You will explore how social factors influence crime patterns and the efficacy of preventive measures. Depending on your subject interest you may explore the role of social policies in shaping community dynamics or desig
- Social Sciences PlacementOptional
Module details
This module gives students studying subjects in the School of Social Sciences the opportunity to contribute to the world beyond the University, in any workplace where the specialist knowledge, research, analytical, and communication skills developed as part of your Social Science degree can be used and can make a difference. The chosen workplace or volunteering opportunity may be, for example, with a local government agency or third sector organisation, a charity, a community group, a criminal j
- Professional Experience for Media (Year 2)Optional
Module details
This module offers you the chance to contribute to the world outside Keele either through completing a work placement, a project for a client (or a series of projects for different clients), or working as a team to deliver a successful festival or event. You will be trained to showcase your creative and collaborative skills and abilities effectively before applying for an opportunity advertised through the module (or you can source your own, subject to it meeting the module's requirements).
- Pathways with Media: Developing Your ProfileOptional
Module details
This module broadens your knowledge of the variety of career pathways open to you, enabling and enable you to identify, analyse, and showcase your degree skills and experiences effectively. Through completing and reflecting on problem-based tasks relating to different sectors, such as telling the story of a business, or writing a funding proposal to support a film festival, you will build your creative and collaborative skills and learn how to articulate them in ways that will be attractive to e
- The American South: US Summer SchoolOptional
Module details
Study Southern US culture on location! The American South is a distinctive but difficult to define geographical and cultural entity, and attitudes to the South range from celebration to derision. Studying with others from a range of disciplines, you will think through historical and current constructions of the US South through its history, literature, film, and wider culture. You spend four weeks at one of our partner universities taught by Keele staff, shaping your own research project with th
3 2 modules
- Social FuturesCompulsory
Module details
What is society in a world governed by data and algorithms? How do we adapt to and influence social change? In this module, you will analyse how societies respond to and resist transformations wrought by the technological revolution. Considering a series of case studies relating to the big social challenges of our time, from the spread of misinformation and rise of conspiratorial thinking to the human response to climate change, you will apply your knowledge of sociology to provide a roadmap for
- Digital Media ProjectOptional
Module details
Your project is the culmination of everything you've learned on your degree, where you'll have the freedom to develop a project on a topic of your choosing. You can select from two pathways: a research project or professional content creation. On both, you'll develop independent project
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course combines digital media studies with sociology to examine how technology, media and society interact. You'll usually start with foundations in sociological theory and research methods, exploring how societies address inequality and social problems. Year 1 builds core competencies in interviewing, surveys and research ethics. In Year 2, you'll deepen your understanding of social theory, from Marx and Weber to contemporary thinkers, and learn to analyse real data. You'll also encounter applied streams in areas such as criminology, social policy and gender and identity. Year 3 offers specialist options including migration, media and society, and social work routes, culminating in a dissertation where you conduct your own empirical or theoretical research project.
Who it's for
This course suits you if you're curious about how digital platforms, media systems, and technology intersect with social life, inequality, and cultural change. You'll need A-level or equivalent qualifications; most accepted students held A-levels, with a typical UCAS tariff of 112–127 points. The course is taught in English and delivered full-time. Keele University has around 10,600 students and was founded in 1949.
Careers & job market
Nationally, 85% of graduates in Sociology and Social Sciences are in work or further study within 15 months of graduating. Of those working, 55% are in highly skilled roles or pursuing further study. Graduate earnings across the field vary: starting salaries (15 months post-graduation) typically range from £23,000 to £30,000 nationally; after three years, £20,400 to £28,800; and after five years, £24,650 to £34,800. These are national figures from Graduate Outcomes and LEO data, not university-specific guarantees. Career paths include research, policy, media organisations, and social sectors.
University & format
This is a 3-year full-time BA (Hons) degree taught in English at Keele University, a university founded in 1949. The award is nationally recognised as a UK degree. Keele holds a Gold award for teaching quality from the Office for Students' TEF 2023. Most recent entrants held A-levels or equivalent qualifications, with a typical UCAS tariff of 112–127 points.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Contextual Offer Eligibility and any reduced offer are applicant-specific.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 90% |
| another higher-education qualification | 10% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code P3L3). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at Keele University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Sociology & Social Sciences graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £22,000 – £28,000 | 25 |
| 3 years after | £22,500 | £18,500 – £25,500 | 50 |
| 5 years after | £28,500 | £23,500 – £31,500 | 50 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in sociology & social sciences · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Sociology & Social Sciences nationally
National figures for Sociology & Social Sciences graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Sociology & Social Sciences courses at the same study level.
Compared with 751 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Administrative occupationsSOC 2020 41 · 15% of published destinations · ASHE median £27,006
- Welfare and housing associate professionalsSOC 2020 322 · 15% of published destinations · ASHE median £27,937
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 90; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Sociology & Social Sciences graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Sociology & Social Sciences graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Local authorities
- Charities & NGOs
- Research organisations
- Government & universities
Jobs after this course
Current roles from the StudySmarter job board that suit Sociology & Social Sciences graduates.
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
90% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.6 out of 10: NSS 84.7% · in work or study 90% · continued 84%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Keele University
Social sciences across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Keele University
88 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Sociology & Social Sciences right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Keele University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by Keele University; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Keele University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Keele University and gov.uk before you apply.
Related courses
More at Keele University
Sociology & Social Sciences at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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