BA (Hons) Digital Media and Sociology · Keele UniversityBachelor's degree · 3 years
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Keele University · Undergraduate

BA (Hons) Digital Media and Sociology Bachelor's degree at Keele University

BA (Hons) Digital Media and Sociology at Keele University combines study across core theory, research and methods, applied practice, specialist options, an independent project, and professional skills.

BA (Hons)
Award
3
Years
Full-time
Study mode
90%
in work/study (15m)

About this course

Explore the complex relationship between technology, media, and society on our Digital Media and Sociology BA at Keele University. Discover more. From the provider’s course page.

BA (Hons) Digital Media and Sociology is a Bachelor's degree (BA (Hons)) at Keele University. It runs 3 years, studied full-time.

For Sociology graduates from this provider, 90% were in work or further study 15 months after graduating, 50% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)

For the typical curriculum, specialisations, career paths and graduate earnings for Sociology & Social Sciences, see the sections below.

Course evidence score

The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.

8.6
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent85

Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)

Graduate outcomes
In work or further study 15 months after graduating
Exceptional90

Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 90% (2022-23; Discover Uni snapshot 2026-06-21)

Continuation
Students who continue past their first year
Excellent84

Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 84% (2022-23; Discover Uni snapshot 2026-06-21)

Curriculum & modules

Real modules published for this course, grouped only where the source gives a year, stage or level.

1 5 modules
  • Understanding InequalitiesCompulsory
    Module details

    How can we mobilise our sociological imagination to make sense of the social divisions and inequalities that persist across time and are reproduced in different cultures and societies? This module introduces the theoretical foundations of sociological thinking, tracing its origins as a 'science of society' to its contemporary applications in understanding inequality. You will learn to recognise how classical theories illuminate social divisions around race, class, gender, sexuality, and ability,

  • Understanding and Producing Digital MediaCompulsory
    Module details

    The role of digital media in contemporary politics and society is a hotly debated topic, and one that aspiring digital content producers need to be aware of. This module will allow you to think critically about the challenges and possibilities of a digital world and your place and responsibilities within it, enabling you to think critically and creatively about the social context for digital content production. The module provides a transition to University study by developing foundational study

  • Media IndustriesCompulsory
    Module details

    This module introduces you to key tools you can use to analyse the social contexts, cultures, politics, and economics of media industries. From huge corporations to content creators, go behind the scenes to find out how media is produced, funded, regulated, distributed, and made across the globe. You will learn how media ownership, profit, and work are changing, and the role they play in shaping the media that gets made. The module further develops your academic skills needed for success in your

  • Becoming a Social ScientistCompulsory
    Module details

    This module transitions you to university scholarship and introduces the employability and professional skills that a social science degree provides through a range of action-focused activities. You will learn vital academic and professional skills and competencies that will allow you to thrive in the first year of your undergraduate studies and throughout your degree.

  • Imagining Social Order and DevianceOptional
    Module details

    Imagining Social Order and Deviance explores societal norms, values, and the construction of deviance through a series of real-life case studies. You are invited to engage with diverse perspectives on what constitutes social order and deviant behaviour and consider the complexities of social control mechanisms, the stigmatisation of marginalised groups, and the dynamics of power in shaping perceptions of deviance. By fostering a deep understanding of the intricacies of social order and deviance,

2 9 modules
  • Redefining Social Theory: Digital and Global PerspectivesCompulsory
    Module details

    How can we mobilise our sociological imagination to understand the complexities and challenges of the modern world and our place within it? This module rethinks classic sociological theories for the global digital world, considering post-structural, intersectional and non-Western perspectives. You will gain a critical appreciation of how competing sociologies have emerged as our understanding of positionality and difference has developed, and look to the ways in which the sociological project ha

  • Researching Audiences and UsersCompulsory
    Module details

    Understanding media audiences and users is fundamental to analysing how meaning is communicated and negotiated. This module provides you with the concepts and tools you need to understand how audiences interpret and participate in media. You will learn about the methods and approaches media researchers use to find out about audiences' perspectives and experiences while gaining hands-on audience research skills. If you would like to do an independent research project in your final year, this modu

  • The Mediated SelfOptional
    Module details

    How do we draw on media texts, practices, and technologies to understand, construct, and represent who we are? This module develops your critical engagement with central questions in media studies about the mediation of identity, from the power of representation to selfies and self-branding. You will learn about how key concepts of the mediated self can be applied to analysis of media texts, participants, and creators, and even help you better understand your own mediated identity.

  • Difference and Division: Race, Class and BeliefOptional
    Module details

    In this module we explore how socio-cultural narratives and practices around the intersections of race, class and belief influence notions of selfhood, belonging, and social cohesion. You will investigate the role of ritual in shaping individual and collective identities and explore faith, spirituality and the occult in diverse historical and cultural contexts. You will develop critical skills to understand these debates through an analysis of the influence of multiculturalism, secularism and co

  • Social DesignOptional
    Module details

    Social Design is an interdisciplinary module exploring the interplay between societal structures, human behaviour, and crime, that equips you with the knowledge and skills to critically analyse, design, and implement interventions that foster safer and more inclusive communities. You will explore how social factors influence crime patterns and the efficacy of preventive measures. Depending on your subject interest you may explore the role of social policies in shaping community dynamics or desig

  • Social Sciences PlacementOptional
    Module details

    This module gives students studying subjects in the School of Social Sciences the opportunity to contribute to the world beyond the University, in any workplace where the specialist knowledge, research, analytical, and communication skills developed as part of your Social Science degree can be used and can make a difference. The chosen workplace or volunteering opportunity may be, for example, with a local government agency or third sector organisation, a charity, a community group, a criminal j

  • Professional Experience for Media (Year 2)Optional
    Module details

    This module offers you the chance to contribute to the world outside Keele either through completing a work placement, a project for a client (or a series of projects for different clients), or working as a team to deliver a successful festival or event. You will be trained to showcase your creative and collaborative skills and abilities effectively before applying for an opportunity advertised through the module (or you can source your own, subject to it meeting the module's requirements).

  • Pathways with Media: Developing Your ProfileOptional
    Module details

    This module broadens your knowledge of the variety of career pathways open to you, enabling and enable you to identify, analyse, and showcase your degree skills and experiences effectively. Through completing and reflecting on problem-based tasks relating to different sectors, such as telling the story of a business, or writing a funding proposal to support a film festival, you will build your creative and collaborative skills and learn how to articulate them in ways that will be attractive to e

  • The American South: US Summer SchoolOptional
    Module details

    Study Southern US culture on location! The American South is a distinctive but difficult to define geographical and cultural entity, and attitudes to the South range from celebration to derision. Studying with others from a range of disciplines, you will think through historical and current constructions of the US South through its history, literature, film, and wider culture. You spend four weeks at one of our partner universities taught by Keele staff, shaping your own research project with th

3 2 modules
  • Social FuturesCompulsory
    Module details

    What is society in a world governed by data and algorithms? How do we adapt to and influence social change? In this module, you will analyse how societies respond to and resist transformations wrought by the technological revolution. Considering a series of case studies relating to the big social challenges of our time, from the spread of misinformation and rise of conspiratorial thinking to the human response to climate change, you will apply your knowledge of sociology to provide a roadmap for

  • Digital Media ProjectOptional
    Module details

    Your project is the culmination of everything you've learned on your degree, where you'll have the freedom to develop a project on a topic of your choosing. You can select from two pathways: a research project or professional content creation. On both, you'll develop independent project

Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.

Course in depth

What this course covers, who it suits and where it leads.

What you'll study

This course combines digital media studies with sociology to examine how technology, media and society interact. You'll usually start with foundations in sociological theory and research methods, exploring how societies address inequality and social problems. Year 1 builds core competencies in interviewing, surveys and research ethics. In Year 2, you'll deepen your understanding of social theory, from Marx and Weber to contemporary thinkers, and learn to analyse real data. You'll also encounter applied streams in areas such as criminology, social policy and gender and identity. Year 3 offers specialist options including migration, media and society, and social work routes, culminating in a dissertation where you conduct your own empirical or theoretical research project.

Who it's for

This course suits you if you're curious about how digital platforms, media systems, and technology intersect with social life, inequality, and cultural change. You'll need A-level or equivalent qualifications; most accepted students held A-levels, with a typical UCAS tariff of 112–127 points. The course is taught in English and delivered full-time. Keele University has around 10,600 students and was founded in 1949.

Careers & job market

Nationally, 85% of graduates in Sociology and Social Sciences are in work or further study within 15 months of graduating. Of those working, 55% are in highly skilled roles or pursuing further study. Graduate earnings across the field vary: starting salaries (15 months post-graduation) typically range from £23,000 to £30,000 nationally; after three years, £20,400 to £28,800; and after five years, £24,650 to £34,800. These are national figures from Graduate Outcomes and LEO data, not university-specific guarantees. Career paths include research, policy, media organisations, and social sectors.

University & format

This is a 3-year full-time BA (Hons) degree taught in English at Keele University, a university founded in 1949. The award is nationally recognised as a UK degree. Keele holds a Gold award for teaching quality from the Office for Students' TEF 2023. Most recent entrants held A-levels or equivalent qualifications, with a typical UCAS tariff of 112–127 points.

Student satisfaction

How students on this course answered the National Student Survey, by theme.

The teaching on my course
86%
Learning opportunities
85%
Assessment and feedback
83%
Academic Support
93%
Organisation and management
72%
Learning resources
91%
Student voice
83%

Share of students responding positively.

Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)

Applicant information

The next application dates for this course, followed by facts the provider publishes.

Application timelineWhat happens next
  1. 2027 entryCompleted applications can be submitted

    Your application needs a reference before you can send it.

  2. 2026 entryFinal date for 2026 applications

    Applications must reach UCAS by 18:00 UK time.

  3. 2026 entryLast day to add a Clearing choice

    Check that this course still has a vacancy before adding it.

  4. 2027 entryEqual-consideration deadline

    18:00 UK time for most undergraduate courses.

Show 5 later dates
  1. 2027 entryUCAS Extra opens

    Applicants who used all five choices and hold no offer may be able to add another choice.

  2. 2027 entryLast day applications go directly to providers

    Applications received after 18:00 UK time are entered into Clearing.

  3. 2027 entryClearing opens

    Eligible applicants can see vacancies and release themselves into Clearing.

  4. 2027 entryFinal date for 2027 applications

    Applications must reach UCAS by 18:00 UK time.

  5. 2027 entryLast day to add a Clearing choice

    Check that this course still has a vacancy before adding it.

Contextual offersPublished by this provider

Contextual Offer Eligibility and any reduced offer are applicant-specific.

PlacementPublished placement option

Placement year. Availability, selection and pay can vary.

Open daysOpen Days

See and book current events. Dates can fill or change.

Entry & how to get in

Most entrants held A-levels or equivalent90% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 112 - 127 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check Keele University's official course page for the current offer.

Who gets in

What recently admitted students actually held, official admissions data, not a stated requirement.

UCAS tariff of entrants

Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.

Qualifications held on entry

QualificationShare
A-levels or equivalent90%
another higher-education qualification10%

Entry & your chances

An honest read from the official entry data, plus your personal match.

Offer-based entry

Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.

Will you get in? Plot your grades

Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.

Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.

Add your grades to see where you land

Your points will drop onto the distribution above, with an honest above / within / below read.

Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.

How to apply

Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.

Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesBBBA-level equivalent admitted students held
UCAS codeP3L3quote this on your application
  1. 1
    Register on UCAS Hub

    Create your UCAS application and add this course (code P3L3). One application covers up to five choices.

  2. 2
    Write your personal statement

    A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.

  3. 3
    Submit by 13 January 2027, 18:00 UK time

    UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.

  4. 4
    Reply to your offers

    When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.

  5. 5
    Results day & confirmation

    On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.

💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask Keele University whether you’re eligible before you apply; it can lower the grades you need.

Fees & funding

What this course costs and how UK student finance covers it.

Tuition per year

Homeup to £9,790 / yr
Internationalset by the university

Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.

Check fees at Keele University →

For students who normally live in England

illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario
illustrative borrowing over 3 years

2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.

Starting on or after 1 January 2027?

The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.

Paying for it

  • Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
  • Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
  • Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
  • Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.

England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.

Funding matched to this course

Scholarships & bursaries you could qualify for

All Keele University funding →
No verified named award is shown for this provider yet.

That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.

We only display a named award when its provider source identifies the award and who it is for.

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Career quizApplication walkthroughSalary & CV check

Careers & earnings

What Sociology & Social Sciences graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.

Graduate earnings: this course

WhenMedianTypical rangeGraduates
15 months after£24,000£22,000 – £28,00025
3 years after£22,500£18,500 – £25,50050
5 years after£28,500£23,500 – £31,50050

Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.

Graduate outcomes, 15 months on: this course

90%
in work or further study 15 months on
50%
in highly skilled work or study
84%
continue past their first year
85%
find their work meaningful
65%
say work fits their future plans
  1. 1Graduate roleFirst role after the degree · 0–2 yrs
  2. 2Specialist / PractitionerWorking in sociology & social sciences · 2–5 yrs
  3. 3Senior / LeadLeading work and people · 5–10 yrs
  4. 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs

How pay grows: this course vs Sociology & Social Sciences nationally

Starting (15 months) HESA GO
£24,000
£23,000 – £30,000
After 3 years LEO
£22,500
£20,400 – £28,800
After 5 years LEO
£28,500
£24,650 – £34,800
national rangethis course’s medianaxis £19,000 – £36,000

National figures for Sociology & Social Sciences graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.

Work out your pay

Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.

What happened to 100 students?

Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.

90 of 100

were in work or further study

15 months after graduation

80% working10% working and studying0% in further study50% in highly skilled work or study

Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.

Value compared with similar courses

How this course’s 5-year median earnings compare with Sociology & Social Sciences courses at the same study level.

This course £28,500Peer median £29,000Middle 50% £26,500–£33,000
38th percentile

Compared with 751 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.

UK occupations graduates enter

Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.

  • Administrative occupationsSOC 2020 41 · 15% of published destinations · ASHE median £27,006
  • Welfare and housing associate professionalsSOC 2020 322 · 15% of published destinations · ASHE median £27,937

Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 90; response rate: 50%. Pay describes the occupation across workers, not a guaranteed graduate salary.

Job market & outlook

How Sociology & Social Sciences graduates fare in the labour market, and how AI is reshaping the work.

85%
in work or further study 15 months after graduating, across Sociology & Social Sciences courses nationally.
Graduate Outcomes
55%
of working graduates are in highly skilled work or further study.
highly skilled
89%
of students continue past their first year (still enrolled or completed).
continuation

How AI is changing the work

AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.

What AI takes off your plate

  • Routine information gathering
  • First-draft writing and summaries
  • Standard analysis and admin
  • Repetitive processing tasks

More human than ever

  • Judgement and original thinking
  • Working with and leading people
  • Owning and sense-checking AI output
  • Ethics and accountability

The strongest graduates pair subject depth with the ability to use AI tools critically.

Roles & employers

Where Sociology & Social Sciences graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.

Where they work

  • Local authorities
  • Charities & NGOs
  • Research organisations
  • Government & universities

Jobs after this course

Current roles from the StudySmarter job board that suit Sociology & Social Sciences graduates.

Live from the StudySmarter job board · as of 2026-08-01.See all matching jobs

Is this course right for you?

The essentials UK applicants ask about: finance, outcomes, entry and quality.

💷

Student finance

For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.

📈

Where graduates go

90% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.

🎯

Your entry chances

Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.

Official-data snapshot

Averaging the official measures published for it, this course scores 8.6 out of 10: NSS 84.7% · in work or study 90% · continued 84%.

Who studies here and in this subject?

Provider- and UK subject-level context.

Keele University

All students13,680
International8.5%
Aged 25+29%

Social sciences across the UK

Students275,900
Aged 25+37%

HESA student record 2024/25. Counts are rounded.

Local crime-data context

A neutral snapshot around the published teaching location.

Around Keele University

88 street-level reports returned within roughly one mile across 2026-04 to 2026-06.

Violent Crime 35Anti Social Behaviour 18Burglary 9Public Order 8Other Theft 5

Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.

Is Sociology & Social Sciences right for you?

Tick what applies to you and see how good a fit it is.

International students

What applying to Keele University from outside the UK involves: fees, English, visa, funding and living costs.

Tuition fees

International tuition is set per course by Keele University; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.

English language

Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.

Student visa

You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.

Scholarships & funding

Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Keele University’s funding pages.

Living costs

Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.

Working while you study

A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.

Visa rules and fees change. Always confirm the current requirements with Keele University and gov.uk before you apply.

Common questions

Entry is offer-based and set by the university. The most common tariff band among recent entrants was 112 - 127 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
Set by Keele University. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
For Sociology graduates from this provider, 90% were in work or further study 15 months after graduating, 50% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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