BA (Hons) Media Communication Cultures Bachelor's degree at Leeds Beckett University

Draw on contemporary examples and topical cultural debates to interpret and understand the significances, affordances and impacts of social media in relation to a range of contexts. These could include communication, society, culture, identity, knowledge, politics, marketing, commerce, work and research.

This module will introduce you to the central debates and critical concepts in cultural studies. You'll explore key issues such as the nature of 'culture', how media products work, how audiences experience culture, how cultural products make meaning, how the media represents the social world, and the role the media plays in cultural politics and power.

Explore contemporary media consumption case studies, ranging from the habitual practices consumers develop while interacting with mobile devices, to how they navigate through virtual game worlds. You'll consider how social groups experience, consume, and interact with the media forms they encounter in everyday settings. The module emphasises how to research the ways the media is experienced, drawing on ethnographic and empirical case studies. Upon completion, you'll be equipped with a grounding

You'll study key approaches to researching TV texts, audiences and institutions. Your studies will equip you with the skills to critically apply models from TV studies to the content and consumption of 21st-century TV.

This module uses American cinema from the 1940s to the present as a prism through which to investigate questions of history, gender and representation. You'll use gender as the key organising principle but also examine issues of class and race.