BA (Hons) Fashion: Design and Communication Bachelor's degree at Liverpool John Moores University
BA (Hons) Fashion: Design and Communication at LJMU. You'll engage with fashion theory, research methodology, and specialist options that let you pursue particular interests, whether visual aesthetics, sustainable practice, or brand strategy, whilst developing a portfolio and undertaking an…
About this course
Explore hundreds of undergraduate and postgraduate courses at LJMU. One course is all it takes to shape your future. Find yours and apply today. From the provider’s course page.
BA (Hons) Fashion: Design and Communication is a Bachelor's degree (BA (Hons)) at LJMU, based in City Centre Campus. It runs 4 years, studied full-time.
For Design studies graduates from this provider, typical earnings around £24,500. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Art & Design, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 70% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Foundation Year 4 modules
- Exploring Materials, Process and PracticeCore30 credits
Module details
Practical module introducing students to basic Art & Design practices through introductory 'exposures' and 'encounters' with materials, technologies and processes. Includes workshops, tutorials and studio practicals with focus on craft, technology and production processes.
- Art and CultureCore30 credits
Module details
Explores the dynamic relationship between visual art, culture, and society. Students engage with key concepts in art history and cultural theory, examining how art reflects and influences social, political, and historical contexts.
- Drawing and CultureCore30 credits
Module details
Cultivates elementary drawing skills and challenges understanding of 'drawing' itself. Exposes students to novel drawing methods including life drawing, reportage, conceptual drawing, and computer-aided/digital drawing.
- Studio Practice ProjectCore30 credits
Module details
Builds on introductory modules, allowing students to apply new skills and develop deeper understanding of their chosen discipline through series of set practice-based projects introducing materials, processes and media core to discipline.
Year 1 5 modules
- Introduction to FashionCore20 credits
Module details
Learn through reflective practice and self-critical analysis to promote logical Design Process towards creation of original fashion outcomes from independently researched sources.
- Fashion PracticeCore20 credits
Module details
Learn to articulate and present ideas and information in comprehensible visual and oral form. Increase understanding of fashion discipline and promote individual focus through fashion related activities.
- Visualisation and TechnologyCore20 credits
Module details
Develop awareness of professional fashion practice through professional presentation of artwork/design documentation. Develop fashion communication skills enabling visualisation of fashion ideas in professional format.
- Visual Direction and Technical DevelopmentCore20 credits
Module details
Develop and extend knowledge of materials and technical processes in a fashion context.
- An Introduction to Contextual ResearchCore20 credits
Module details
Explore key concepts and themes concerning historical and contemporary cultural significance in relation to studio practice and wider contexts of fashion design and communication. Develop knowledge of research methods underpinning fashion practices.
Year 2 3 modules
- Contextual Research and DevelopmentCore20 credits
Module details
Develop key concepts and ways of thinking about fashion practices in both design and communication with relation to context and culture. Engage in debate and analysis to broaden understanding of contemporary fashion practices.
- Visual Language and Technical ExplorationCore20 credits
Module details
Promote investigation into range of technical processes to enhance creative concepts. Build confidence in creative and conceptual approach to digital and traditional media. Provide knowledge of 2D and 3D 'processes' for sampling.
- Creative Direction and Technical ApplicationCore20 credits
Module details
Examine traditional and contemporary technical approaches in-depth for use within studio practice. Develop range of visual and conceptual approaches to research methods for creative process.
Year 3 2 modules
- Fashion Research in PracticeCore20 credits
Module details
Explore key concepts and themes in relation to studio practice and wider contexts of contemporary fashion design and communication. Engage in critical debate and analysis to broaden knowledge of contemporary fashion practices.
- Critical Contextual InvestigationCore20 credits
Module details
Gain deeper understanding of key concepts and themes concerning fashion design and communication.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course invites you to study fashion through both design and communication. You'll usually start by building foundational visual language, colour, composition and materials, across print, textiles and digital making. Alongside practical workshops, you'll explore art and design history that informs contemporary fashion practice. From Year 2, you'll undertake sustained studio work developing a personal direction, experiment with digital and emerging media, and engage with live briefs from industry clients. In Year 3, a typical course moves toward specialist pathways such as graphic design, illustration, fashion and textiles, or UX and digital work, combined with professional practice modules that prepare you for industry. You'll culminate in a self-directed major project exhibited in a degree show.
Who it's for
You're drawn to fashion not as trend-chasing but as a discipline combining creativity with problem-solving. You work well across conceptual thinking and practical execution, equally at home sketching ideas and justifying them critically. You'll suit this course if you enjoy collaborative work, are willing to iterate and refine your practice, and see fashion as a vehicle for communication. You want genuine grounding in how the industry functions, from design through to marketing and retail, rather than theory alone.
Careers & job market
Across Art & Design courses nationally, 87% of graduates enter work or further study within 15 months of graduating. Of those working, 55% are in highly skilled roles or undertaking further study. National earnings for Art & Design graduates stand at £22,000–£27,000 as a starting salary, rising to £20,825–£29,400 after five years. The course is delivered at a university with Silver TEF recognition for teaching quality, and graduates benefit from accreditation that ensures your degree is nationally recognised.
University & format
This is a full-time, four-year BA (Hons) Fashion: Design and Communication, taught in English at Liverpool John Moores University, a public university established in 1823 and located on the City Centre Campus. The degree is a nationally recognised UK qualification. The university holds a Silver award for teaching quality in the Office for Students' Teaching Excellence Framework 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 95% |
| another higher-education qualification | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at LJMU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Art & Design graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,500 | £22,000 – £27,000 | 6460 |
| 3 years after | £20,000 | £16,500 – £23,500 | 205 |
| 5 years after | £24,000 | £19,500 – £29,000 | 205 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 6,460. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in art & design · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Art & Design nationally
National figures for Art & Design graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 6,460. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Art & Design courses at the same study level.
Compared with 1,698 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Art & Design graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Art & Design graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Design studios & agencies
- In-house brand teams
- Games & media companies
- Freelance & self-employed
Jobs after this course
Current roles from the StudySmarter job board that suit Art & Design graduates.
Fine Art TechnicianFirst Choice StaffPharmacy Technician – Brand New State-of-the-Art HospitalCompass AssociatesArtificial Intelligence Engineering ManagerMBN SolutionsArtificial Intelligence EngineerExperis UKDelivery Driver (Part Time 24 hours) - AndoverOcado LogisticsCompliance Business PartnerNashrock Insurance RecruitmentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
Most graduates were in work or further study, with a median salary of £24,500. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.8 out of 10: NSS 86% · continued 70%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Liverpool John Moores University
Design, and creative and performing arts across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around City Centre Campus
5,301 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Art & Design right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to LJMU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by LJMU; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check LJMU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with LJMU and gov.uk before you apply.
Related courses
More at LJMU
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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