BA (Hons) Media, Culture, Communication Bachelor's degree at Liverpool John Moores University

This module will enable you to analyse the social, cultural and political importance of the mass media in precise ways. Centrally positioned as leisure resources and tools of citizenship, the media have a major impact on how we understand our world, ourselves and other people. At the same time, the media cannot be taken as simply offering windows on the world; the image of reality that we get from television, radio, music, press, the internet and film is more accurately understood as a construct

This module introduces you to the study of the institutions that produce our media and the audiences that consume them. We will consider broadcast media institutions and examine the tensions that are created when trying to serve the public interests of citizens and the private interests of shareholders. Current institutional case studies include the BBC and the birth of radio, ITV and the early years of television and the rise of Sky in an era of apparent deregulation. We will then move on to ex

What exactly is 'culture? How have people defined it, or made judgements about it? Why is it important to our everyday lives? How have researchers tried to study culture and what it means to people? This module aims to answer these questions!

Professional writers produce content for audiences. On this module you will develop your writing skills to a professional standard to produce an original portfolio of writing, containing a feature, review, news story and podcast. You will also critically reflect upon your work and the influence of your practice on the content you have produced. On the module you will learn about: attribution and referencing; editing and proof-reading; writing to meet a brief; various forms of journalistic practi

This module will introduce a range of key debates and approaches to the study of media, culture and communication. It will assist you in developing the conceptual and critical language necessary for studying media and cultural practice. The module will explore aspects of self-awareness in relation to personal development, employability and career planning.

This module introduces you to a range of techniques for the analysis of political activism and political communication. It pays particular attention to new and emerging methods of communicating information on a variety of social and digital media platforms. It will look at key moments during the development of social media and net platforms such as the Arab Spring, and the Black Lives Matter and #MeToo movements. The module will assess how online and social media have transformed political commu

Media and Cultural Theory offers you the opportunity to trace the theoretical roots of our subject area and to develop skills and knowledge around theorising, critique and analysis. We take key terms such as hegemony, post-feminism, structuralism and postmodernism and seek to understand how they came to be so vital to the study of media, culture and communication. We deal with core issues such as race, class, gender politics, and how media and culture are sites for the reproduction and transform

Public Communication is a work-based learning module about advertising and its role in awareness raising, communicating information and persuasion. We will introduce you to the study of advertising as persuasive communication and you will examine both theoretical and popular responses to advertising as a cultural form and develop critical analytical skills to deconstruct it. We will then move on to the world of Public Information Campaigns (PICs), those not-for-profit campaigns that encourage us

Analysing Entertainment Media is a module that focuses on contemporary popular television, the institutions that produced it, the content it offers and how we consume it according to a range of socio-cultural contexts. You will explore key scholarly work in Television Studies and examine this work in relation to a range of case studies, around issues such as: television and celebrity, television and fandom, the rise of television formats, new forms of documentary, television genre in the age of

This module enables you to use primary sources in the investigation of historical and contemporary cultural and communication practices, focusing on how digital archives can enhance your approaches to research. By reflecting upon and critiquing the research process, you develop an understanding of the different stages involved in building a research project, coming to appreciate a variety of analytical methods for examining media, culture and communication texts and practices. You will be introd

From Spotify to podcasting, the rise of digital media technologies has seemingly led to an ever-expanding range of ways to engage with popular culture. This module questions how far these developments have led to transformations in our experiences of popular cultural texts. For example, how is engaging with a podcast different to listening to radio? In what ways has YouTube transformed our consumption of music videos? Paying particular attention to popular music, the module explores the implicat

The module examines a distinct field of communications practice, that of public relations but it's not just a module for students with PR in mind as a career option. Were all familiar with the concept and the language of spin. PR practices have become pervasive: tactics that we see people engaging in all the time, from politicians to reality TV celebrities. This module enables you both to critique what goes on in the name of public relations and also to make creative use of its tools and practic

Magazines are a popular form of journalism, read by many thousands and often staffed by freelance writers. In this module you will both critically evaluate journalistic practice, in contemporary publications like Vogue, Cosmopolitan and When Saturday Comes, and produce professional standard copy for real-world audiences. The module focuses upon contemporary industry practice with an emphasis on lifestyle and feature journalism. You will examine a range of issues that influence the production and

The aim is to provide students with an additional year of study at an approved overseas partner that will compliment their programme at LJMU. This is an additional year of full-time study at an approved higher education institution. The modules to be studied must be agreed in advance, and must be appropriate for the student's programme of study. Assuming successful completion of this year, mark-bearing credit will be awarded by the University Recognition Group. The grade conversion scale to be u

The aim is to provide student with a semester of study at an approved overseas partner that will replace one semester of their LJMU programme at level 5. This is a semester of full-time study at an approved higher education institution which will replace one semester of level 5 study at LJMU. The modules to be studied must be agreed in advance, and must be an appropriate substitute for the modules being replaced. Assuming successful completion of this semester, mark-bearing credit will be awarde

There are few more persistent or lively areas of debates in the modern world than those that cover questions of identity. At some point in our lives, identity matters to us all. Thinking through identity entails questions of politics, of feeling, of emotion, of social relationships and cultural representation. Identity is rarely about just one thing, because none of us are just one thing just gendered, just classed, just raced, etc. Culture is a key site for the making and contesting of identiti

The module explores historical shifts in the ethics of media production and consumption in the light of changes in policy and regulation, new technologies and changes in media ownership and communication. It highlights how an appreciation of regulatory and legal contexts can enable us to gain insights into complex contemporary debates regarding issues such as the distribution of offensive media content, unethical journalistic practice, and the balance between freedom of speech and the protection

This module is about becoming an excellent writer who can produce content suited to the digital environment. This environment can vary hugely, including writing for personal and professional purposes, on behalf of organisations, and as produced by a range of individuals, from global celebrities to ordinary people blogging from their bedrooms. We will critically and creatively explore notions of voice, originality, community, and the desire to share, and examine how audiences are attracted to con