BA (Hons) Digital Media and Communications Bachelor's degree at Middlesex University

Explore the position of brands, and media in contemporary society and examine how these impact consumer behaviour. You will develop critical understanding of images, texts, and objects in various contexts, as well as issues of equality and responsible production and consumption. You will learn how to conduct effective market research, define audience and anticipate consumer decision and choices. This module equips you with critical and practical vocabularies and transferable skills for autonomou

Learn the basics of brand development and the skills to communicate brand identity across print, digital design and photography. In this module you'll get your hands on the software and hardware that professionals use to build the content that makes up the modern media environment. You'll take a brief and learn how to critically evaluate the needs of a client and produce effective creative responses. You'll get to create your own brand and develop a strategy to promote it. By the end of the modu

Building on your work in the Visual Storytelling module, you will expand on your critical evaluation of the brand needs and creative image-making techniques. You will develop creative responses that encompass short form video and audio (radio/podcast) production. Through practice-based and problem-solving activities in our industry-standard facilities, you will produce audio-visual branded assets that support a coherent brand identity in a professional setting.

Learn to deliver impactful communications to different audiences, across multiple platforms achieving the required objectives. You will develop a range of digital and/or analogue practices, analytical approaches and tools by which to create, curate, direct and produce discursive content. You will also investigate the appropriate and ethical use of large language models (LLMs) as part of emerging creative practices, at the same time as developing your individual communicative style. Finally, this

This module introduces you to a range of methods and techniques of research in the fields of digital media and communications. It equips you with key skills and knowledge that can be applied in academic and professional projects. You will learn how to devise and develop an independent research project within the framework of digital media. The module covers areas such as basic project planning and management skills. It will guide you across the learning of techniques and methods for digital ethn

This module enables you to produce immersive, critical, story-led, memory creating, and experience-driven content for social media and the metaverse. It teaches you to analyse, construct and critically reflect on interactive and immersive narratives and diverse modes, practices, and applications of immersive storytelling in a multitude of contexts. It requires you to develop a critical case study response/group presentation, accompanied by an individual report. You will develop the technical and

Assessment: Critical case study response/group presentation, accompanied by an individual report

This module explores how user experience design (UX) and user interface design (UI) create deeper levels of engagement. Focussing on mobile to web, you will be introduced to the elements of UX design such as wireframing, prototyping and user journey mapping. You will design user interfaces using design systems and learn to employ UX/UI patterns to create immersive experiences for graphical user interfaces (GUIs), voice-controlled interfaces (VUIs), gesture-based interfaces using UI patterns, gam

This module introduces best practice for each aspect of the content creation process and invites you to consider how creative choices associated with areas such as cinematography, layout, colour and typography underpins the success of your work. You will conduct research and develop ideation approach. You will then create, edit and composite assets utilising appropriate production workflows and industry-standard software and equipment, whilst demonstrating an awareness of the legal and ethical i

This module establishes an in-depth understanding of the evolving creative industries and their specialist sectors. This module offers key employment and job seeking skills, including networking, personal branding (including portfolio, CV and online profile development) and interview training. It provides you with the opportunity to learn from the experience of recent graduates who have moved into full-time roles as well as network with seasoned professionals. It will provide you with a comprehe

This module enables you to demonstrate research and creative skills developed in other parts of the programme in one major piece of work. You will undertake your own project that will be a development of a practical, creative, industry-standard project relevant to the field of digital media and communications with a critical reflection detailing the process of development and execution. You will have the opportunity to identify and engage critically with relevant critical frameworks in the field

The module will teach you the creative and innovative application of digital technologies, frameworks and practical media production skills required to prepare you for a professional career in the field of creative technology. You are supported to identify and solve a real-world problem by the creative application of a new or emerging technology. Technologies will be introduced alongside their cultural and economic significance. Relevant case studies additionally inform the design of application

This module focuses on design for social innovation, the role of citizen designers as changemakers, and examines the rise of academic debate in the areas of social design, sustainable design, inclusive design, ethical design, and design futures. You will explore the potential of digital media for social change, participation, and empowerment, develop a range of creative and critical skills to address social issues, and learn to practice design in a socially responsible manner. The module require

Assessment: Public-facing design project for social innovation and change, accompanied by a reflective design research report

The module provides you with a comprehensive understanding of the diverse social media networks and technologies used in the capture, design, production and management of digital content. Through professional case studies, you will learn to critically evaluate and apply appropriate technologies and tools of social media management in different contexts, a range of institutions, organisations and practices. Key legal, ethical and regulatory frameworks and a critical understanding of the types of