BA (Hons) Digital Media and Communication Bachelor's degree at East London

Develop the skills you need to confidently navigate your future career. You'll engage in real-world professional activities like networking simulations, mock interviews, and digital branding exercises, supported by industry guest speakers and career coaches. Practical sessions will sharpen your communication, research, and critical thinking abilities, while workshops will guide you in building a digital portfolio to strengthen your employability. Alongside hands-on experience, you'll map your ca

Build the academic and professional skills you need for success in the creative and technology industries. You'll develop key study techniques, including effective note-taking, research, academic writing, and digital communication. Through workshops, tutorials, and practical tasks, you'll boost your confidence as an independent learner and strengthen your ability to plan, organise, and deliver assignments. You'll also learn how to manage your time effectively, reference sources correctly, and ap

Strong numeracy and data-handling skills are vital in creative industries. In this module, you'll learn how to interpret graphs, solve problems using digital tools like spreadsheets, and present numerical information clearly. Practical exercises build your confidence with real-world scenarios, supporting your wider academic and professional development. By focusing on rational problem-solving and applied data skills, you'll strengthen your ability to work independently and collaboratively on fut

Understanding how media messages are created and interpreted is essential in today's digital world. This module introduces you to key frameworks for analysing visual media, while also building your ability to communicate ideas clearly and persuasively. You'll design an academic poster using professional software, develop critical thinking around cultural differences, and practise both oral and written communication for academic and industry contexts. A creative, skills-focused approach ensures y

You'll harness new technologies and creative approaches to complete a practical project that mirrors real-world challenges in the creative industries. Through group work, independent development, and targeted workshops, you'll sharpen leadership, collaboration, and technical skills. The module encourages innovation, critical reflection, and the ability to see projects through from concept to completion. By the end, you'll have both a tangible creative product and a deepened understanding of how

In this module you will explore aspects of post-production and promotion within the Media industries. Building on term one, you will be introduced to advanced techniques such as editing, sound design, visual effects, and colour grading. You will gain hands-on experience using industry-standard software tools to enhance audio/ visual and will cover promotional strategies, including marketing, distribution, and audience engagement.

Learn how stories work across film, TV, games and digital platforms. Practise building themes and motifs, make smart use of genre conventions and tropes, and explore how new technologies are reshaping narrative design. By the end, you'll be able to analyse stories from both creator and audience perspectives and apply techniques to craft your own media pieces, working ethically with others. Teaching is hands‑on and collaborative through lectures, workshops and guided exercises. Assessment is a po

Assessment: Portfolio of media writing linked to live or applied projects

Upon completing this module, you will have a solid understanding of media law and ethics, including the principles and regulations that govern media practices. You will learn about the rules and laws that guide media practices and understand the ethical principles that are important for responsible journalism and media practices. The module will also explore how AI affects media production and consumption. You will develop the skills to understand and navigate the complex legal and ethical issue

In this module you will explore aspects of post-production and promotion within the Media industries. Building on term one, you will be introduced to advanced techniques such as editing, sound design, visual effects, and colour grading. You will gain hands-on experience using industry-standard software tools to enhance audio/ visual content and will cover promotional strategies, including marketing, distribution, and audience engagement.

Upon completing this module, you will gain essential news writing skills. Some key areas will include what makes a story newsworthy, how to create attention-grabbing headlines, follow ethical standards, and improve your writing and editing skills. Moreover, you will learn how to adapt your writing styles to different formats and audiences, allowing you to write for different media types, like newspapers, websites, and social media.

Build the habits and mindsets that support a successful creative career. Grow meta skills in problem solving, communication, digital proficiency and teamwork, while tackling ethics, social justice and cultural awareness through practical tasks. Learn through interactive workshops, simulations, guest speakers and short live projects, including a hackathon that mirrors real studio collaboration. By the end, you'll be ready to plan next steps with a career action plan, present yourself professional

Assessment: Portfolio that brings together a tailored CV and cover letter, evidence of career development, a team presentation and a short reflective log

Upon completing this module, you will gain an understanding of creative business and enterprise. You will learn how to develop innovative media products, explore sustainable revenue models, and navigate the digital media entrepreneurship landscape. Additionally, you will learn to create strategic business plans for media startup ventures. This module will equip you to succeed in the dynamic and competitive world of media entrepreneurship, whether you are a journalist starting your own media vent

Learn to design stories that live across platforms. You will study transmedia theory, convergence culture and complex, linear and non-linear narrative, then build your own storyworld across video, audio, animation, photography and more. Workshops, screenings and tutorials guide you through research, ideation, and testing, including experiments with generative AI tools for production. By the end, you can explain key terms, critique the aesthetics of your work, and show developing technical skill

Assessment: Single portfolio that evidences your process and final outcomes across the platforms you choose

Explore how media and communication industries work in the real world, from advertising and broadcasting to journalism, film and social media. You will test ideas about authenticity, creativity and commercial pressure, look at structures and workflows, and consider how AI affects originality. Using established theorists as anchors, you will build skills to analyse practice, make ethical choices and explain your value as a creative. Teaching mixes lectures, workshops and peer feedback, plus a gro

Assessment: Single portfolio that brings together research, reflection and applied creative work

This module will immerse you in live reporting and studio coverage, equipping you with the essential skills and knowledge needed to excel in covering events in real-time. You will learn the complexities of planning and preparing for live events, mastering the tools and technologies essential for live reporting. Moreover, you will learn crisis and risk management to handle unforeseen challenges confidently and professionally. From pre-event preparation to post-event analysis, you will learn to na

This module introduces you to data storytelling, presenting it as an innovative development of the forms of storytelling and reporting methods that you have covered already. You will learn to use data to craft compelling narratives, enhance storytelling techniques, and convey complex information in an accessible and engaging manner. Additionally, you will discover how to find stories within datasets and make data visualisation for organising and presenting information graphically. By integrating

This module prepares students for employment in the media and creative industries and enables self-reflection on career progression. Building upon the competencies and skills identified at level 4, it supports effective professional development through practical experience and live projects. Students will have opportunities to develop and enhance their employability and entrepreneurial skillset in preparation for graduate employment in their chosen field. Students will complete a Career Developm

This course offers the opportunity of year-long placement between years two and three.