BA (Hons) Product Design · East LondonBachelor's degree · 3 years
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The University of East London · Undergraduate

BA (Hons) Product Design Bachelor's degree at East London

BA (Hons) Product Design at East London leads to a nationally recognised Bachelor's degree and covers core theory, research and methods, applied practice, specialist options, an independent project, and professional skills development.

BA (Hons)
Award
3
Years
Full-time
Study mode
70%
in work/study (15m)

About this course

BA (Hons) Product Design is a Bachelor's degree (BA (Hons)) at East London. It runs 3 years, studied full-time.

For Design studies graduates from this provider, 70% were in work or further study 15 months after graduating, 75% in highly skilled roles, typical earnings around £29,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)

For the typical curriculum, specialisations, career paths and graduate earnings for Art & Design, see the sections below.

Course evidence score

The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.

8.1
/ 10
Excellent
3 of 3 official measures
Student satisfaction
What students say in the National Student Survey
Excellent84

Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)

Graduate outcomes
In work or further study 15 months after graduating
Strong70

Limited evidence Published sample: 10; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 70% (2022-23; Discover Uni snapshot 2026-06-21)

Continuation
Students who continue past their first year
Exceptional90

Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2021-23. Continuation 90% (2021-23; Discover Uni snapshot 2026-06-21)

Curriculum & modules

Real modules published for this course, grouped only where the source gives a year, stage or level.

Foundation Year 5 modules
  • Mental Wealth and Professional FitnessCore
    Module details

    Develop the skills you need to confidently navigate your future career. You'll engage in real-world professional activities like networking simulations, mock interviews, and digital branding exercises, supported by industry guest speakers and career coaches. Practical sessions will sharpen your communication, research, and critical thinking abilities, while workshops will guide you in building a digital portfolio to strengthen your employability. Alongside hands-on experience, you'll map your ca

  • Creative and Technology Industries Study SkillsCore
    Module details

    Build the academic and professional skills you need for success in the creative and technology industries. You'll develop key study techniques, including effective note-taking, research, academic writing, and digital communication. Through workshops, tutorials, and practical tasks, you'll boost your confidence as an independent learner and strengthen your ability to plan, organise, and deliver assignments. You'll also learn how to manage your time effectively, reference sources correctly, and ap

  • Creative and Technology Industries Data SkillsCore
    Module details

    Strong numeracy and data-handling skills are vital in creative industries. In this module, you'll learn how to interpret graphs, solve problems using digital tools like spreadsheets, and present numerical information clearly. Practical exercises build your confidence with real-world scenarios, supporting your wider academic and professional development. By focusing on rational problem-solving and applied data skills, you'll strengthen your ability to work independently and collaboratively on fut

  • Media and Communication SkillsCore
    Module details

    Understanding how media messages are created and interpreted is essential in today's digital world. This module introduces you to key frameworks for analysing visual media, while also building your ability to communicate ideas clearly and persuasively. You'll design an academic poster using professional software, develop critical thinking around cultural differences, and practise both oral and written communication for academic and industry contexts. A creative, skills-focused approach ensures y

  • Architecture and Visual Arts in PracticeCore
    Module details

    Developing a personal, critical approach to art and design practice is the focus of this module. You'll complete projects exploring materials, techniques, and visual communication, using research-led processes to underpin your creative decisions. Independent thinking is encouraged as you build a portfolio showcasing your growing expertise. Lectures, studio sessions, and group critiques provide the framework for reflection and skill progression, ensuring you're ready for the demands of higher-lev

Year 1 6 modules
  • Material Integration 1Core
    Module details

    This module aims to relate design skills with the use and application of materials in the Term 2 main design project. You should understand the nature and character of various types of materials in common categories such as types of stone, casting material, glass, metalwork and woodwork. The use of workshops will be intrinsic to your learning outcomes. You will also be expected to have a thorough body of research. Running in parallel with "Design Resolution 1", you should come equipped with a kn

  • Design Resolution 1Core
    Module details

    The module enables you to produce imaginative, appropriate and competent design proposals in response to a variety of sites, briefs, and cultural, social and technological issues. Furthermore, it aims to develop a general understanding of the materials, processes and techniques that are applied in the architectural interior, and product design disciplines. The module aims to develop your confidence and ability to apply a range of communication methods and media to present your design proposals c

  • Design Investigation 1Core
    Module details

    The module aims to introduce you to the skills, processes and practices involved in a spatial design project. It engages you in a range of processes by means of which you can understand, think about and engage with the academic and practical design discipline of architectural design. The module enables you to develop an understanding of space and materials. It familiarises you with methods for fabricating models, prototypes, 2D and 3D drawings, sketches, diagrams, collages, photographs and mixed

  • Technical Studies and Representation 1Core
    Module details

    The module aims to prepare you for the task of visualising and communicating their work at all stages of its development and setting their work in relation to the final design project Design Investigation, Design Resolution and Design Integration and the technical demands of the design proposal. In this regard, drawing ability is a necessary skill for observation, recording, analysis, visualisation, evaluation and communication of different technical aspects of the design project. This module ai

  • History and Theory 1Core
    Module details

    This module will introduce you to architecture and interior design, and how they connect to art, culture, and technology. In your architecture degree, you'll learn about important historical ideas and current practices. You'll learn how to think critically about them. As you learn more about architecture, you'll think about how new ideas and technologies are changing the field. This module equips you with the research, analysis, and essay-writing skills you need for advanced academic work. It al

  • Mental Wealth: Professional Life 1Core
    Module details

    Developing the key psychological and physical determinants of human performance is increasingly critical for successful graduate-level employment, entrepreneurship and career progression in the 4th industrial revolution. This module will provide you with the opportunity to develop skills, competencies and experience required for successful development to, and in, a range of potential future career areas. Herein you will begin to recognise the areas for your own personal professional development

Year 2 2 modules
  • Design Investigation 2Core
    Module details

    This module helps you develop a creative and efficient way to work on design projects. It will focus on making you aware of occupants and users of buildings and what their needs are. You'll learn how to design objects and spaces that consider users' physical, social, and psychological needs. You will explore the key characteristics of design projects with a particular focus on collecting information and analysing data. You will observe people, places, contexts and materials that are appropriate

  • Design Resolution 2Core
    Module details

    The aim of this module is to rehearse the production of more complex design projects in preparation for the final project undertaken in the final year. It also opens up the range of opportunities available to a student of architectural design looking to work in an extremely varied discipline, but where individual practices often specialise. The module therefore allows for a degree of choice concerning the design unit and therefore the project type and site. Running in parallel with Design Integr

Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.

Course in depth

What this course covers, who it suits and where it leads.

What you'll study

You'll begin with core visual foundations, colour, composition and form across media, alongside hands-on material and digital processes, from print and textiles to fabrication. Contextual studies ground your work in design history and contemporary practice. In Year 2, you'll develop sustained studio practice and a personal direction, working with digital and emerging media such as software, motion or 3D design. You'll also tackle live briefs and real client projects with genuine deadlines. Year 3 moves to deep specialism. You can focus on areas such as graphic design, illustration, fine art, fashion and textiles, or UX and digital work. Throughout, you'll build professional practice skills and culminate in a self-directed final project displayed in a degree show.

Who it's for

This course suits students interested in design practice and theory. Most entrants held A-levels or equivalent qualifications; the typical UCAS tariff among accepted students was 80–95 points.

Careers & job market

Across Art & Design courses nationally, 87% of graduates were in work or further study 15 months after graduating. Of those working, 55% were in highly skilled roles or pursuing further study. National Graduate Outcomes data shows starting salaries (15 months post-graduation) typically ranged from £22,000 to £27,000, rising to £20,825–£29,400 after five years. These figures reflect sector-wide outcomes, not university-specific guarantees.

University & format

This BA (Hons) is offered as a full-time course at the University of East London, a public university. The course runs for 3 years and is taught in English. The University of East London is a nationally recognised UK degree-awarding body. It holds a Silver award for teaching quality in the Office for Students' TEF 2023.

Student satisfaction

How students on this course answered the National Student Survey, by theme.

The teaching on my course
84%
Learning opportunities
89%
Assessment and feedback
86%
Academic Support
87%
Organisation and management
75%
Learning resources
84%
Student voice
84%

Share of students responding positively.

Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)

Applicant information

The next application dates for this course, followed by facts the provider publishes.

Application timelineWhat happens next
  1. 2027 entryCompleted applications can be submitted

    Your application needs a reference before you can send it.

  2. 2026 entryFinal date for 2026 applications

    Applications must reach UCAS by 18:00 UK time.

  3. 2026 entryLast day to add a Clearing choice

    Check that this course still has a vacancy before adding it.

  4. 2027 entryEqual-consideration deadline

    18:00 UK time for most undergraduate courses.

Show 5 later dates
  1. 2027 entryUCAS Extra opens

    Applicants who used all five choices and hold no offer may be able to add another choice.

  2. 2027 entryLast day applications go directly to providers

    Applications received after 18:00 UK time are entered into Clearing.

  3. 2027 entryClearing opens

    Eligible applicants can see vacancies and release themselves into Clearing.

  4. 2027 entryFinal date for 2027 applications

    Applications must reach UCAS by 18:00 UK time.

  5. 2027 entryLast day to add a Clearing choice

    Check that this course still has a vacancy before adding it.

Entry & how to get in

Most entrants held A-levels or equivalent80% of accepted students came in with A-levels or equivalent (entrants over recent years).
Typical UCAS tariff: 80 - 95 pointsThe most common UCAS tariff band among accepted students. This is what entrants had, not a stated requirement.
Entry requirements are set by the universityGrades, subjects and contextual offers vary. Check East London's official course page for the current offer.

Who gets in

What recently admitted students actually held, official admissions data, not a stated requirement.

UCAS tariff of entrants

Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.

Qualifications held on entry

QualificationShare
A-levels or equivalent80%
another higher-education qualification15%
No / unknown prior qualifications5%

Entry & your chances

An honest read from the official entry data, plus your personal match.

Accessible entry

Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.

Will you get in? Plot your grades

Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.

Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.

Add your grades to see where you land

Your points will drop onto the distribution above, with an honest above / within / below read.

Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.

How to apply

Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.

Apply by13 January 2027, 18:00 UK timefor this course
Typical gradesAABA-level equivalent admitted students held
UCAS codeH768quote this on your application
  1. 1
    Register on UCAS Hub

    Create your UCAS application and add this course (code H768). One application covers up to five choices.

  2. 2
    Write your personal statement

    A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.

  3. 3
    Submit by 13 January 2027, 18:00 UK time

    UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.

  4. 4
    Reply to your offers

    When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.

  5. 5
    Results day & confirmation

    On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.

💡 Many universities make a contextual (reduced-grade) offer, for example based on your school’s results, time in care, or where you live. Ask East London whether you’re eligible before you apply; it can lower the grades you need.

Fees & funding

What this course costs and how UK student finance covers it.

Tuition per year

Home (source figure)£9,535 / yr

Provider-sourced figure; academic year not supplied. The 2026/27 England cap is up to £9,790. Verify this course.

Check fees at East London →

For students who normally live in England

illustrative Maintenance Loan per year
£9,790tuition used per year, illustrative full-time England fee-cap scenario; provider-source year unavailable
illustrative borrowing over 3 years

2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.

Starting on or after 1 January 2027?

The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.

Paying for it

  • Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
  • Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
  • Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
  • Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.

England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.

Funding matched to this course

Scholarships & bursaries you could qualify for

All East London funding →
No verified named award is shown for this provider yet.

That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.

We only display a named award when its provider source identifies the award and who it is for.

StudyKit · free

Still deciding what to study?

StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.

Career quizApplication walkthroughSalary & CV check

Careers & earnings

What Art & Design graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.

Graduate earnings: this course

WhenMedianTypical rangeGraduates
15 months after£29,000£27,000 – £30,00010
3 years after£20,000£13,500 – £24,000140
5 years after£23,500£17,000 – £30,000155

Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2022-23.

Graduate outcomes, 15 months on: this course

70%
in work or further study 15 months on
75%
in highly skilled work or study
90%
continue past their first year
80%
find their work meaningful
70%
say work fits their future plans
  1. 1Graduate roleFirst role after the degree · 0–2 yrs
  2. 2Specialist / PractitionerWorking in art & design · 2–5 yrs
  3. 3Senior / LeadLeading work and people · 5–10 yrs
  4. 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs

How pay grows: this course vs Art & Design nationally

Starting (15 months) HESA GO
£29,000
£22,000 – £27,000
After 3 years LEO
£20,000
£17,000 – £24,000
After 5 years LEO
£23,500
£20,825 – £29,400
national rangethis course’s medianaxis £16,000 – £30,500

National figures for Art & Design graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.

Work out your pay

Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.

What happened to 100 students?

Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.

70 of 100

were in work or further study

15 months after graduation

60% working5% working and studying5% in further study75% in highly skilled work or study

Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.

Value compared with similar courses

How this course’s 5-year median earnings compare with Art & Design courses at the same study level.

This course £23,500Peer median £24,500Middle 50% £22,125–£26,500
40th percentile

Compared with 1,698 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.

UK occupations graduates enter

Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.

  • Business and public service associate professionalsSOC 2020 35 · 25% of published destinations · ASHE median £38,760
  • Web and Multimedia Design ProfessionalsSOC 2020 214 · 15% of published destinations · ASHE median £32,574
  • Artistic, literary and media occupationsSOC 2020 341 · 15% of published destinations · ASHE median £33,824
  • Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
  • Business and Financial Project Management ProfessionalsDiscover Uni category · 10% of published destinations

Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 75; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.

Job market & outlook

How Art & Design graduates fare in the labour market, and how AI is reshaping the work.

87%
in work or further study 15 months after graduating, across Art & Design courses nationally.
Graduate Outcomes
55%
of working graduates are in highly skilled work or further study.
highly skilled
85%
of students continue past their first year (still enrolled or completed).
continuation

How AI is changing the work

AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.

What AI takes off your plate

  • Routine information gathering
  • First-draft writing and summaries
  • Standard analysis and admin
  • Repetitive processing tasks

More human than ever

  • Judgement and original thinking
  • Working with and leading people
  • Owning and sense-checking AI output
  • Ethics and accountability

The strongest graduates pair subject depth with the ability to use AI tools critically.

Roles & employers

Where Art & Design graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.

Where they work

  • Design studios & agencies
  • In-house brand teams
  • Games & media companies
  • Freelance & self-employed

Is this course right for you?

The essentials UK applicants ask about: finance, outcomes, entry and quality.

💷

Student finance

Published home tuition is £9,535/year for this course. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.

📈

Where graduates go

70% were in work or further study 15 months after graduating, with a median salary of £29,000. See the full breakdown in Careers & earnings above.

🎯

Your entry chances

Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.

Official-data snapshot

Averaging the official measures published for it, this course scores 8.1 out of 10: NSS 84.1% · in work or study 70% · continued 90%.

Who studies here and in this subject?

Provider- and UK subject-level context.

The University of East London

All students26,755
International49.4%
Aged 25+34.1%

Design, and creative and performing arts across the UK

Students178,755
Aged 25+15.7%

HESA student record 2024/25. Counts are rounded.

Local crime-data context

A neutral snapshot around the published teaching location.

Around University of East London

1,002 street-level reports returned within roughly one mile across 2026-04 to 2026-06.

Violent Crime 281Anti Social Behaviour 176Vehicle Crime 116Other Theft 80Shoplifting 61

Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.

Is Art & Design right for you?

Tick what applies to you and see how good a fit it is.

International students

What applying to East London from outside the UK involves: fees, English, visa, funding and living costs.

Tuition fees

International tuition is set per course by East London; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.

English language

Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.

Student visa

You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.

Scholarships & funding

Many universities offer international/global scholarships (often £2,000–£6,000/yr), check East London’s funding pages.

Living costs

Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.

Working while you study

A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.

Visa rules and fees change. Always confirm the current requirements with East London and gov.uk before you apply.

Common questions

Entry is historically accessible, accepted students came in with a broad spread of qualifications. The most common tariff band among recent entrants was 128 - 143 UCAS points. Use the calculator on this page to see where your predicted grades would put you; many universities also make lower contextual offers.
Set by East London. Most accepted students held A-levels or equivalent. Check the university's course page for the exact offer.
For Design studies graduates from this provider, 70% were in work or further study 15 months after graduating, 75% in highly skilled roles, typical earnings around £29,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
The latest provider-sourced home-fee figure in our data is £9,535, but its academic year is not supplied; verify the 2026/27 fee on the provider's course page. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years. See Fees & funding on this page to work out your numbers.
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