BA (Hons) Fashion Design: New Practice Bachelor's degree at West London

Conscientious design is a vital part of the modern design process. You will gain an overview of the processes involved to research, create and realise a design concept from a conscious and commercial perspective, supported by an introduction to yarn types. You will explore sustainable design through an understanding of conscientious practice, sustainable materials, relevant legislation and UN goals, which drive this sector of the Fashion Industry at various market levels.

In this module, you will be introduced to a range of print design exploration and technical processes underpinned by design principles. You will be introduced to how print interacts with garment design, addressing print placement, dimension and repeat. This module will introduce particular processes, for example: Devore Print reactive dying Acid dying and refreshing. You will create a garment that illustrates understanding of proportion, placement and balance of your design. You will build on yo

You will be introduced to the fashion business as an industry, the concepts and theories which drive the consumer to purchase. This will be underpinned by an overview of the theories and behavioural patterns which influence consumers. You will learn to identify and analyse the key drivers behind the modern fashion global consumer. You will gain an understanding of what fashion identity means to you and, from a Brand perspective, in short, the customer's relationship with a brand.

You will be introduced to the roles and structure of a fashion team within the industry. From the design duties within a team to the technical roles which support all areas. You will also familiarise yourself with the wider roles of buying within the fashion industry. This module will enable you to behave as part of a team and how the wider team interacts with fashion forecasting. You will be introduced to the most relevant and up-to-date trend platforms and technology which indicates trend, inc

Fashion is not an island but a visualisation of culture and socio-economic events. You will be introduced to fashion history and place it within a cultural context: political, social, economic, environmental and technological. You will gain an understanding of how fashion has become a global industry through the emergence of couture in the late 19th Century to the 21st century global conglomerates and new markets. You will explore key events which have impacted and shaped the fashion industry an

You will be introduced to the concepts and theories which drive fashion design. These will be underpinned by an introduction to initial primary and secondary research methods. You will build confidence in the practical, technical, and manipulative skills, which will, in turn, inform your creative design work and support your development for a specific role within the fashion industry. You will be introduced to basic pattern cutting. The content may include: balance, importance of centre front an

The first half of the module requires you to research career opportunities within the fashion industry and to prepare for industry experience. You will explore the value of individual promotion and portfolio development via a series of assessments that include mock interviews and CV building. There is also a focus on the exploration of personal values and how to align these with professional aspirations. You will gain ongoing support from the Careers and UWL Placements Team, in addition to ongoi

This module will build on basic pattern cutting from Level 4 to understanding outerwear pattern cutting techniques. Within this module, you will be introduced to basic tailoring associated with outerwear, principles for both womenswear and menswear. You will design and construct an outerwear garment. You will gain an overview of the processes involved to research, create and realise a design concept from a conscientious and commercial perspective, including fabrications. Content may include: Det

This module provides further insight into the operational dynamics of the fashion industry, with a focus on business structures, roles, and professional pathways. You will examine the internal organisation of fashion enterprises, whether within small to medium-sized enterprises (SMEs) or larger corporations, and develop an understanding of the various job functions and their interrelationships. Emphasis will be placed on the collaborative nature of the industry, including interactions with contr

You will be introduced to concepts and methodologies to visually communicate work to the wider industry. You will be working as a team in designated roles which align with your skill base in order to understand teamwork as a reflection of the current industry. You will gain an overview of the processes involved to research, create and realise a digital, functional concept, from a creative fashion forward and commercial perspective. Team interaction may include collaborations with creatives from

The module will enable you to start developing a critical voice in relation to debates within the fashion industry. It is delivered in two parts: Debate - establishing a well-informed point of view which you can defend, but also acknowledge the opposing view. Polemic - a set of values/ rules by which organisations/ movements operate. Polemic means: speech or writing articulating a controversial or critical opinion. The module will introduce you to various industry hot topics. You will develop re

You will investigate niche market levels within the fashion industry, identifying opportunities and gaps specifically within either print or knit specialisms. This exploration will involve critical analysis of existing market offerings and consumer needs, enabling you to develop innovative and targeted design responses. You will produce a series of experimental textile samples that reflect your chosen area of focus, demonstrating originality and technical proficiency.

You will be introduced to the key areas of sourcing. From raw materials to final product development and production, and related supply chain management. The module will consider both global & local sourcing and the impact and need for sustainability. sourcing and supply chain options technical pack development: key communication between buyer/supplier critical path evaluation sustainable considerations and the increased need for responsible supply chain development when designing a range.

This module will enable you to reconstruct and reinterpret a 3D fashion concept through the creation of an inspirational and technically informed prototype. You will begin by sourcing and critically researching an individual item of clothing or a historically or futuristically inspired artefact, selected for its relevance to your personal design philosophy and current aesthetic direction.

This module will extend your understanding of business practices and the concepts around entrepreneurship, the complexities of these and how they can be implemented on an individual and collaborative basis. This module will enable you to plan an individual entrepreneurship portfolio to pitch your own business, developing your own personal brand. This will include a portfolio of intent, with business plans, a market positioning strategy, logo and any brand extensions relevant to your business.

The aim of this module is to facilitate your critical engagement with in-depth, independent research into the global fashion industry. You will explore both established and emerging fashion brands, examining their evolution within the broader historical and contemporary fashion landscape. This will include the analysis of global trends, shifting consumer behaviours, and the socio-cultural contexts that shape fashion on an international scale.

This module is aimed to assist and guide you in realising your final fashion practice collection through to completion. You will research the heritage of your influences and design ideas. The influences will extend to personal and socio-cultural, global references; remember your market may be global with differing aesthetics, attitudes to fashion and personal positioning, for example, consider differences and expectations between continents.

This module will enable you to identify and showcase your own personal identity and skill base as a future designer. You will be able to showcase your versatility within the design field, focusing on fashion, accompanied by an ability to pivot into related design areas, with the modern marketplace in mind. You will create a virtual presence showcasing design skills, digital skills, 3D design, utilising fashion industry standard software. Work within this module showcases your understanding of th