BA (Hons) Graphic Design Bachelor's degree at Westminster

This module gives you an overview of the graphic design cultures, the history and concepts that have shaped graphic design and the importance of context in the understanding of design practice. You'll look at key themes in design culture including style, technology, politics and critique history as a practice and a tool for creating effective and engaging design outcomes. The module employs a fusion approach that explores concepts using both writing and making built on a foundation of research t

Through this module, you will be introduced to and begin developing your industry-defined graphic design software skills to a professional standard. These will expand the range and sophistication of your visual communication problem solving strategies. Their application will prepare you to work both individually and collaboratively in the digitally driven design sectors, which have been identified as growing both regionally, nationally and globally. The needs of a graphic designer to understand

The module introduces you to the importance of visual research in the graphic design process. With a focus on the process of experimental and explorative methods of design, you are offered the opportunity to develop your individual visual language and a critical point of view through the practical processes of recording, documenting, mapping, testing, editing and evaluating visual and written material. This is a fusion module, and introduces you to some of the concepts and theories that underpin

Through this module, you will develop industry-relevant graphic design skills alongside critical analysis, creating a strong foundation for both academic and practical learning. You will expand your understanding of the design industry, build practical competencies, and explore creative production technologies central to the discipline. With guided instruction and independent experimentation, the module aims to strengthen your creative confidence and understanding by broadening your expertise ac

This module aims to introduce you to the joy of typography. It introduces the concepts, approaches, cultural and technological developments relating to typography. You will explore issues including type as visual message, contemporary contexts and perspectives, and the role of typography in digital media. Workshops and projects give you an understanding of how to employ typographical structures to present the written word.

This module is an introduction to working with 2D animation software. It will give you an overview of the various applications of 2D modelling and animation, as well as an understanding of 2D aesthetics. A series of workshops will introduce you to the skills needed to create your own 2D assets, and you will practice animating a 2D rig. These workshops will be the building blocks you need to develop your own concept for a 2D asset or animation.

This module introduces you to the practice and production of 2-dimensional (2D) game development. You will consider some of the principles used to develop 2D games. Look at the concepts and methods used to create 2D assets to match a games design brief, including those used to create retro styles such as pixel art.

This module introduces you to the creative and professional practice of concept art across games, film, and related creative industries. You will develop your ability to communicate visual ideas through a range of traditional and digital techniques while exploring the role of research, iteration, and presentation in visual storytelling. You'll investigate how historical, cultural, and global perspectives shape visual languages and production contexts, and how awareness of inclusion, representati

This module is designed to open up speculative enquiry and creative exploring of drawing approaches. Learning on this module is transferable and interdisciplinary offering a range of practical workshops and projects to widen the potential of possibilities in drawing practice and deepen your understanding of visual design and image-making.

Visual Identity and branding are key areas of engagement for visual designers. Branding employs design solutions to bring recognition to a wide range of companies, organisations, products, services and causes - providing users with meaningful ways to access and interact with them. In this module, you will consider some of the principles and methods behind visual Identity and branding. The module will introduce design research methods towards the construction of a brand identity and will look at

This module considers the role of sequence, a fundamental approach within visual communication. Students will explore the way that assembling static images and applying sequential media can construct moving images or systems, creating complex messages or visual narratives. The study of this subject area is fundamentally important as we engage with continually evolving creative technologies. Looking at the subject from three areas – static, moving, and interactive sequence – students will become

This module builds on Typography as Image by focusing on typography as continuous text, information, and reader experience. It prepares graphic design students for industry-standard typographic understanding and application within professional contexts. Workshops explore typographic conventions through continuous-text exercises addressing both macro and micro typography, including reading, structuring, analysing and visualising text. You will work across analogue and digital processes, using con

One of the fundamental tasks of graphic design is to provide visual information, in many different contexts. Graphic design is actively engaged with a range of ways of contextualising ideas. Language, imagery, numbers, diagrams and charts employed for visualisation of data, information graphics, information within the physical environment, visual journalism, etc. It is essential that the designer understands the different ways visual form contributes to how we understand the information given to

This module develops your creative and technical understanding of character and creature design within the context of games and related creative industries. You'll explore how anatomy, form, silhouette, and visual style contribute to personality, narrative, and gameplay. Through research, sketching, and iterative design, you'll generate ideas that can be taken from concept art to a resolved visual piece. Working with both traditional and digital techniques, you will develop awareness of cultural

This module enables you to create a modern piece of interactive media in the form of a website, while also expanding your knowledge of the theories and practices common to the production of interactive media. Through definition and research, you will develop an exciting and unique website project concept, using creative technologies to produce a final professional product. The final prototype website will be developed using current industry digital tools.

Through immersive technologies, creatives have new opportunities to create interactive and immersive experiences, exhibit work at any scale and bridge distances between audiences and artistic experiences. This module will focus on the different aspects of designing for extended reality, while learning about the development of immersive arts as a medium and exploring the ways in which emerging technologies are being utilised by contemporary artists for the exploration of new digital realms. Withi