BA (Hons) Graphic Design Bachelor's degree at University College Birmingham

This module encompasses the whole concept development journey, from initial stages to execution. Creative project planning will sit at the forefront, requiring you to apply research skills, seek inspiration to inform creative direction and enhance key transferrable skill sets. You will delve into the world of photography, learning how to master composition, lighting techniques and editing skills to create visual narratives and mixed media designs.

An exploration into graphic design from a historical and contemporary perspective, analysing how artistic movements and technological advancements have shaped its trajectory. You will explore innovation in design and the application of critical and creative thinking skills to approach challenges from multiple perspectives. Through a combination of theoretical frameworks and real-world case studies, key developments will be analysed to deepen understanding of the industry and evolve as a successf

Through a blend of theoretical insights and practical exercises, you will be equipped with the knowledge, skills and practical experience necessary to create visually aesthetic advertising campaigns. An understanding of effective brand messaging will be developed in relation to enhancing consumer engagement across diverse advertising platforms. You will learn about the role that graphic design plays within marketing to attract target audiences and create memorable advertising experiences.

This module explores the production of design proposals in-depth, enabling you to address the key requirements of client briefs and effective communication to stand out amongst competitors and secure successful design projects. You will hone your ability to capture the attention of clients through persuasive techniques and visual treatments, showcasing high levels of professionalism from initial enquiries to final negotiations.

Through hands-on practice, you will be introduced to fundamental graphic design skills including typographic practices, layout design and composition, equipping you with the key tools required to create concepts with depth and personality. Understanding the principles of design techniques will enable you to apply your knowledge and skills with intentionality and creativity within your practice.

This module offers a thorough investigation into the design of creative outputs to effectively connect with various stakeholders. Exploring the connection between audiences, products, services and clients will enable learners to develop an understanding of human behaviour and its application within the creation of meaningful design solutions.

Recognising the importance of brand identity and the significance of graphic design practices in separating a company from its competitors. This module provides an opportunity to advance technical skills within the production of key brand design elements to define company personality and target audiences. Learners will consider the impact of colour and accessibility in design to contribute positively to overall brand experience.

This module delves into the intricacies of collaborative practice, equipping you with essential skills to thrive in team environments. From fostering effective communication to understanding diverse leadership styles, you will learn how to successfully navigate the complexities of group dynamics. The principles of collaboration will be applied through hands-on projects, harnessing the powers of collaboration to deliver impactful design solutions.

As a graphic designer, mastering videography skills opens new avenues for creativity and career opportunities. You will learn how to blend diverse, digital components to create engaging narratives, using industry standard tools to capture and edit video content with integrated graphic design assets. Working within a team will enable to continued enhancement of transferrable skills whilst providing you will the opportunity to engage in creative direction.

Environmental Graphic Design encompasses architecture and design within built environments to communicate information, enhance navigation and create connection. You will explore methods of transforming physical spaces into immersive experiences through the use of graphics, signage and environmental elements. A live exhibition will prepare you for showcasing your work to potential employers and clients, providing you with a valuable real-world experience and networking opportunity.

Building on from taught technical skills at level 4, you will expand your skill set by delving into illustration, exploring traditional, digital and AI-assisted tools to enhance design outputs. Through hands-on practice, you will engage in experimentation and critical analysis to develop a personal illustration style, enabling you to thrive within the ever-evolving landscape of graphic design.

This module involves investigation into the route to employment in the graphic design industry, enabling you to demonstrate knowledge, understanding and readiness to enter graduate roles. You will be required to analyse specialists within the industry and skill requirements in order to ensure competitive positioning. There will be emphasis on business startups, leadership, self-promotion and networking to guarantee success as you continue to explore the broad range of opportunities available to

You will gain valuable work experience on a 48-week work placement. This is an exciting opportunity to put what you have learned into practice, broaden your experience and demonstrate your abilities to potential employers.

Meeting the demands of clients from an equality, diversity and inclusivity perspective, you will carry out an exploration of accessible design principles and best practices, with focus on design execution for diverse audiences with equity and inclusivity in mind. Through a combination of theoretical studies, hands-on practice and exploration of real-world case studies, you will develop the knowledge, skills and mindset necessary to produce accessible designs with consideration towards ethics and

Understanding the world of graphic design from a project management perspective. This module focuses on the role of a creative director, the development of creative visions and strategies essential for achieving intended goals. You will explore the impact of creative collaboration, effective leadership and management techniques in pursuit achieving greater team productivity and success.

This module explores the fundamentals and practical applications of graphic design within the context of e-learning. You will learn how to effectively use graphic design techniques to create engaging, interactive and visually appealing e-learning materials. Through investigation into best practices and underpinning theoretical concepts, you will develop the skills necessary to design visual elements for online learning environments.

You will explore the intersection of design aesthetics, user experience (UX) and user interface (UI) to create visually engaging graphics for web design purposes. Your proficiency in applying industry software and tools will be enhanced, and you will develop the skills necessary to design and test assets to enhance user engagement and increase conversion rates.

Advancing on from 'Brand Identity and Strategy' at level 5, you will investigate strategic brand development, sophisticated visual storytelling and engage in the creation of integrated brand experiences. You will carry out in-depth industry analysis, enabling you to master complex designs, explore trend forecasting and create impactful visual campaigns for niche audiences.

This module is a large scale, self-directed project based upon a chosen area of specialism within graphic design. You will engage in self-reflection within the development of a professional portfolio, demonstrating the ability to project manage, problem-solve and carry out experimental practice. You will conduct in-depth research to inform design choices and ensure alignment with industry requirements and contemporary trends.