BSc (Hons) Business Management with Finance Bachelor's degree at the University of Brighton

You will gain an overview of marketing as a discipline and its core concepts during this module. You will cover areas including the role and function of marketing; the external marketing environment; internal marketing analysis tools; competitor analysis and competitive marketing strategy; segmentation, targeting and positioning; pricing strategies and tactics; and branding, differentiation and key selling points.

This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting and finance. You will develop a basic understanding of an organisation's financial position and performance through the application of appropriate analytical tools and procedures.

This module introduces you to digital technologies and operations management in business. You'll explore contemporary issues, innovation and future trends in IS and operations management, examining how managers use digital technologies to measure and improve operations and systems performance. You'll also develop an understanding of processes and how to improve them in both service-oriented and manufacturing-sector organisations.

This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management and will give you an insight into how people are managed and organised in the workplace. You will develop an understanding of the relationship between the internal and external environment and the role that employees play in designing and achieving organisational goals.

In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

In this module you will create a business plan, a project plan and a marketing plan that include a digital presence. You'll integrate and apply skills and learning from other year 1 modules using project management skills to deliver a practical and applied business project, to demonstrate your understanding of market dynamics, financial structures and HRM employment strategies.

In this module you will gain an understanding of the principles of business and company law and develop an awareness of how important law is within the business context. You'll examine the general principles of the English legal system and examine contract law, the law of torts, agency law and partnership law. You will also look at the law governing the formation, financing and management of companies through to corporate collapse and acquire a sound knowledge of the legal issues involved in bus

This is your opportunity to apply both macro and microeconomic analysis to a related set of case studies. You will start by analysing an industry at a global level, move onto looking at macroeconomic data for a country that is key to that industry, and then apply microeconomic analysis to a company within that industry.

On this module you will explore the impact of digital transformation in the context of business management. You'll cover the evolution of information systems, the role of AI in business and different digital business models. You will examine ethical and social considerations, including data privacy and the digital divide, and the relationship between technology and inequality. Finally, you'll look at future trends in digital business, aligning with the United Nations Sustainable Development Goal

This module explores the theoretical underpinning of financial decision-making and considers approaches to the assessment of investment opportunities. This will enable the development of the knowledge and skills expected of a finance manager, particularly in relation to investment and financing decisions.

This module is an exploration of the principles of personal financial planning and investment, integrating theory and practice. You'll gain knowledge and understanding of the interlinked relationships between the various components which encompass personal finance matters. This includes an analysis of various generic products, incorporating the inherent elements of risk and taxation, and the techniques and stages of personal financial planning.

This module provides you with a firm grounding in key concepts in economics and their real-world applications with an emphasis on the importance of history, institutions and policy in economic analysis. You will become familiar with economic methods of analysis and develop a foundation of economics knowledge that will support your final-year studies.

The module will help you to develop your understanding of monetary economics and its relationship with the exchange rate and international trade. Through this, you will further develop your appreciation of trading blocks, currency unions and commercial policy, and their impact on international finance and trade.

This module will help you to develop an analytic mindset and equip you with basic data literacy that is useful for the business environment. You will look at methodologies, algorithms and challenges related to analysing and presenting business data alongside applying data analysis to support decision-making across business functions and industries.

During this module you will learn the basic tools and data handling skills that will enable you to model financial relationships and understand the principles of stock market trading. You will also be introduced to specialist software to carry out set tasks. You'll develop the practical skills and knowledge needed for further study and to enhance employment opportunities.