BA (Hons) Creative Advertising Bachelor's degree at the University of Lincoln

This module focuses on fostering curiosity and enquiry based learning. It provides students with opportunities to question and interrogate a variety of themes. This module aims to encourage students to think critically and solve problems laterally and move away from prescribed and predictable outcomes. Audience and human observations are central to this module, students are therefore encouraged to move beyond the studio setting to engage with real world problems directly at source.

This theory-based module introduces you to key concepts, debates, and case studies surrounding creativity and the creative process, forming a foundation for a reflective and informed creative practice. By engaging with these ideas, you can gain insights that enhance and support your hands-on studio work across your program. This module aims to deepen understanding, encouraging you to think critically about creativity while connecting theory to practice in meaningful, impactful ways.

This module focuses on creative disciplines, introducing students to the foundations of visual communication, art direction, and copy writing. Students will be encouraged to play and experiment with a variety of media, to foster a stronger sense of visual awareness and consideration for craft. Through storytelling, character development and typography, students will be encouraged to explore and experiment to produce visually compelling work which is both considered and unexpected. Whilst buildin

This module focuses on the developing students' unique, creative voices. It provides opportunities to discover new ways of working and reinvent some tried and tested methods. Utilising our industry links, we have tailored this module to create mavericks, creative rebels, in short those who will stand apart from the crowd when looking for employment. This module aims to encourage students to take risks, embrace failure, and ultimately find fresh, novel approaches to problem-solving. As this modul

The module aims to develop a deep and fundamental understanding of advertising practice through the scrutiny of 'strategy – concept – execution' as an important creative process. Students can explore different practical techniques for idea generation, copywriting, and strategies to solve a wide range of advertising problems. The module is underpinned by teamwork. Psychology and communication theories inform the practical projects and explore a wide variety of current advertising media.

This module links to industry with a focus on employability. The advertising industry is examined and contextualised through studio-based activities. Central to this module is the opportunity for the student to elect a self-initiated work placement, or alternatively a live brief from either an agency or end client. Students may gain real life experience and the opportunity to engage with industry in a contextualised manner as they start to prepare for their career.

The "Interdisciplinary Collaboration" module offers an exciting and dynamic learning experience for students in graphic design, creative advertising, illustration, and product design. Each year, the module's projects are tailored to reflect the latest trends and needs in the design industry, ensuring that students gain relevant and cutting-edge skills. With a focus on user experience design, AI in design, influencing and content creation, virtual reality, and design for social change, students w

The module explores in more depth the skills and experience of visual communication, copywriting, and creative advertising developed in the first year of the programme. Central to the module is the process of making informed decisions that result in visually appropriate creative solutions to advertising problems. Students can explore different methodologies, practical techniques for realising and executing creative ideas, and creative concepts and strategies.

The Industry Placement Year is an exciting opportunity for students to take a year out of formal study to gain real-world experience in the creative industries. Whether you're looking to build industry connections, develop professional skills, or explore career options, this year will give you a full-time, hands-on experience within a creative organisation. This year is a collaborative experience between you, your employer, and the University, ensuring that you get the most out of your time in a

This module provides an opportunity for students in the Lincoln School of Design & Architecture to spend a semester in Year 2 studying at one of the University's partner institutions. This opportunity has both academic and personal development dimensions. In academic terms, during the semester abroad students undertake models that are equivalent to 60 credit module and content at one of the UoL partner institution in semester B. Participation in study-abroad also offers unique opportunities for

This module is optional for undergraduate students within the College of Social Sciences and Humanities. Study Abroad enables you to study at one of the University's approved partner institutions. During the time spent abroad, you can share classes with local students and study modules at the partner institution which have been approved in advance by the University. As many partner institutions support internships, you may choose to combine study with work and/or a period of volunteering.

This module aims to develop the visual craft skills and experience associated with creative advertising. Through the exploration of the visual and copywriting craft of their ideas students can engage with respected national and international competitions as a means of understanding and gaining insight and knowledge of qualities appropriate to the industry. Presentation skills may be developed to create high standards of verbal presentation and visual communication of the work.

Contextual Studies 3 is an independent research study module which takes the form either of a dissertation and/or a number of other options. The module offers students an opportunity to explore in depth a topic of their own choice, chosen generally, but not exclusively in relation to the practice and/or context of their programme-specific studies and studio practice.

This studio-based module covers the exploration and production of engaging advertising campaigns that creatively exploit a wide range of different media and demonstrate the factors that impact upon effective communication such as insight and human truth. Innovation, initiative, teamwork, and creative independence are core components enabling students the chance to develop a higher level of autonomy. Students are expected to produce a final portfolio of highly effective and creative work that exp

At the core of this module is the production of a portfolio of work in preparation of entry to the advertising industry. This studio-based module enables the students to explore opportuniti