BA (Hons) Advertising Bachelor's degree at South Wales/Prifysgol De Cymru
BA (Hons) Advertising at South Wales/Prifysgol De Cymru. The course, established in 2013, is a nationally recognised degree from a UK degree-awarding body,.
About this course
BA (Hons) Advertising is a Bachelor's degree (BA (Hons)) at South Wales/Prifysgol De Cymru, based in Cardiff. It is studied part-time; duration varies by route.
For the typical curriculum, specialisations, career paths and graduate earnings for General Studies, see the sections below.
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Advertising Fundamentals
- Creative Process 01
- Advertising for Print
- Creative Content 01
- Copywriting*
- The Advertising Industry
Year 2 6 modules
- Customers and Consumers
- Experiential Advertising
- The Agency*
- Account and Media Planning
- Creative Process 02
- Content Creation 02
Year 3 7 modules
- Competitive Advertising
- Advertising Collaboration
- Case Study
- Creative Advertising*
- Professional Project
- _*Part of these modules can be studied through the medium of Welsh_
- _*Part of this module can be studied through the medium of Welsh_
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study how advertising works as a discipline connecting strategy, creativity and communication across media. A course like this typically builds from foundational concepts and academic skills in Year 1, moving through interdisciplinary core study and data and digital literacy. Year 2 deepens your knowledge of advertising's main strands while incorporating applied projects, often team-based work on real briefs, alongside optional modules to broaden your perspective. In Year 3, you'll specialise further, engaging with professional skills and placement opportunities, and complete an independent research project or dissertation that draws together your learning. Throughout, you'll develop research, writing and digital competence alongside practical experience in the field.
Who it's for
This part-time course suits those balancing study with work or other commitments. Most entrants hold A-levels or equivalent qualifications.
University & format
This BA (Hons) Advertising is offered part-time by the University of South Wales, a University located in Cardiff. The course is taught in English. As a degree from a recognised UK degree-awarding body, it is nationally recognised. The University is. Check the university's funding pages for information on bursaries and scholarships.
Applicant information
The next application dates for this course, followed by facts the provider publishes.
Part-time application dates vary by provider. UCAS dates
Opened 2 July 2026; last choice 19 October 2026. Check vacancies now. A cached page never claims a place is still available.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 50% |
| Other | 25% |
| a previous degree | 10% |
| another higher-education qualification | 10% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N561). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by Apply directly to the provider
Part-time application dates vary by provider. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. Set under Wales's student-finance system; the provider's page is authoritative.
Check fees at South Wales/Prifysgol De Cymru →If you normally live in Wales
2026/27 total maintenance support from Student Finance Wales. How much of it is grant and how much is loan depends on household income; the total does not. If you normally live elsewhere, use your home funding body.
Check your entitlement with Student Finance Wales →Paying for it
- Tuition Fee Loan: paid directly to the university by Student Finance Wales.
- Maintenance support: a mix of grant and loan from Student Finance Wales, weighted to household income.
- Repayment: only above the income threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Wales runs its own system through Student Finance Wales; check studentfinancewales.co.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What General Studies graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in general studies · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs General Studies nationally
National figures for General Studies graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
Job market & outlook
How General Studies graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where General Studies graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Employers across sectors
- Public sector
- Corporates & charities
- Startups
Jobs after this course
Current roles from the StudySmarter job board that suit General Studies graduates.
General PractitionerMatchMedicsGeneral ManagerParkside RecruitmentGeneral ManagerThe Management Recruitment Group (MRG)General ManagerBite TalentGeneral ForemanCONTRACT SCOTLAND LIMITEDGeneral PractitionerFlexzo AiWho studies here and in this subject?
Provider- and UK subject-level context.
University of South Wales
Combined and general studies across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Cardiff
3,894 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is General Studies right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to South Wales/Prifysgol De Cymru from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £14,950 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check South Wales/Prifysgol De Cymru’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with South Wales/Prifysgol De Cymru and gov.uk before you apply.
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Common questions
What are the entry requirements?
What do graduates earn?
What will it cost me?
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