BA (Hons) Esports Bachelor's degree at the University of Suffolk

This module lays much of the foundation for the rest of the course. You will study the rise of competitive gaming, from pinball and arcade tournaments to modern league and tournament structures. You will also cover the ethics of esports and some of the issues that have arisen such as gambling and fraud.

The module provides you with a comprehensive understanding of digital marketing principles and strategies and consider how the integration of AI can enhance marketing effectiveness. You will explore how Digital Marketing integrates with artificial intelligence (AI) technologies to improve targeting, personalization, content creation, and customer experience across various digital channels as well as improve processes for marketers.

With esports streamed live on the global stage, this module exposes you to the tools and platforms used by streamers and casters, allowing you to develop the skills necessary to set up and run a stream of your own. Additionally, you will get hands-on experience with a professional digital broadcasting suite and production workflows in esports.

Digital Media plays an important role in modern creative industries like esports and broadcasting, you will develop creative artefacts including edited videos and graphics and explore their applications in esports and beyond.

This module explores the current business and financial challenges within the esports industry. From predatory player contracts to content monetisation and fundraising, you will learn how to run an esports business and what opportunities are available for growth.

In this module, you will start with the fundamental components of what makes a successful esports event before combining those elements and learning how to lead and manage large-scale, global esports tournaments and the many challenges involved.

Balancing the many demands of an Esports team leader can be challenging. In this module, you'll experience what it means to be an effective team leader capable of managing a dynamic and successful esports team.

Building off the skills and understanding developed in your Introduction to Streaming and Online Broadcasts module, you will deepen your understanding of digital broadcasting workflows and practice. You will utilise the full professional broadcast suite for esports broadcasts and how to construct narratives within the spectators' experience.

In this module, you will have the opportunity to undertake a significant piece of research on a topic of your choosing, deepen your understanding, and present cutting-edge knowledge for industry and/or academic audiences.

Building on your foundation of creating digital media, this module will be an opportunity for you to work on a digital artefact of your choosing, deepening your content creation and development skills. You will create work with real-world applications, using professional tools, techniques, and practices.

Throughout this module you will develop an advanced understanding of building and managing brands, designing communication strategies, and implementing integrated marketing communications.

In this module, you'll plan, produce and run a significant esports event. This module is your opportunity to bring together everything you have learned throughout your degree and presents the most significant assessment on the course.