BA (Hons) Fashion Public Relations and Communication Bachelor's degree at the Arts, London

In this unit you will be introduced to your course, its subject specialism and effective learning at undergraduate level. You will learn the practices and knowledge base needed to understand your discipline, and develop skills for independent and collaborative learning, reflection, and self-development.

You will be introduced to PR and branding methods in the fashion industry, framed by global perspectives and understand their intrinsic relationship to the media. In a group, you'll formulate a brand concept and develop storytelling techniques that advocate positive change. You'll also produce an individual submission to demonstrate your knowledge of the media and its interdependence within the field of public relations.

You will take a philosophical and theoretical approach to the study of fashion and its role in representing and communicating identity. Understand key ways of thinking about fashion across its cultural, historical, social and political contexts. Engage in debate and analysis of fashion as a key marker of social and cultural change and a means of understanding the relationship between individuals and communities.

Explore how brands develop seasonal presentations to promote fashion collections on a global stage. Working in groups, you will experiment with creative methods to develop an event concept and communication strategy that is reflective of industry practices and appropriate for both your brand and audience. Individually you will assess the environmental and social impact of fashion weeks and reimagine a more equitable future for fashion week.

In this unit you will develop your understanding of the fellow disciplines in the Fashion Communication programme. You will consider how this community of practice can contribute to a more socially conscious future and produce a proposal for a project that promotes change making through collaboration.

Expand your critical understanding of fashion in a global context and examine emerging debates in fashion research. You'll engage in collaborative research around current and emerging cultural issues and be guided through researching and writing about fashion across its social, historical, political and cultural contexts, building on the first-year unit Fashion Cultures and Histories. You'll develop your own independent research path and interests.

In this unit, you will devise, develop, and present a strategic plan in response to a crisis. You will also explore how brands build positive reputations through the crafting and implementation of long-term strategies that consider social and environmental justice.

You will explore and develop your fashion communication identity and position yourself within the professional fashion eco-system. You will examine the possibilities available to you now, and in the future, to determine your skills and examine the opportunities relevant to you within the fashion sector. You will consider how your work has purpose, addressing your motivations and values.

You have an option to choose: Placement In which you will undertake a short-term placement in industry which is suitable for your own development and career aspirations. The Graduate Futures Placement Team provides support to get a placement and you can directly apply to companies. or Portfolio In which you will experiment with creative practice and develop an outcome for your portfolio in response to an industry brief. Using a process of design principles, you will define, ideate, and test your

Explore how brands embrace emerging technologies and current innovations that impact the way fashion communicators tell stories. You will be allocated a brand and undertake research to create a communication campaign reflective of your discipline from concept to realisation. Acquire the skills necessary to produce creative tactics that engage with innovation in the field of communication.

Building on research skills already acquired on the course, this unit will broaden your knowledge of primary research skills to enable you to gather valuable insights on a brand of your choice. This unit will allow you to gain specialist knowledge in a particular area to inform the next project as well as enhance your career prospects.

In this unit, you'll complete an independent research project and engage with industry professionals to learn about current debates and issues that shape and inform cultural production across media, communication and performance. You'll be encouraged to respond to these debates in the form of an extended essay with supporting research materials. This unit will equip you with critical thinking, literacy and communication skills for both academic and professional contexts.

In this unit, you will examine how fashion operates as a system shaped by relationships between people, bodies, media and technologies. You will apply media and communication theory to a case study of your choice and present your research in a format that best suits your approach. By the end of the unit, you will have developed confident critical thinking, research and communication skills for academic and professional contexts.

In response to the Context for Communication Project, you will devise a cohesive strategy for a 12-month communication campaign for your chosen brand. It must be relevant, contemporary and meaningful. You will use idea generation techniques to aid the conceptualisation of your campaign, evidencing experimentation and risk taking.

This unit will consolidate your learning and prepare you for future employment or postgraduate opportunities. You will be supported by tutors and industry practitioners to develop your outcomes to an industry level; and professionally present yourself and your work.