BA (Hons) Interactive Media Bachelor's degree at UHI
BA (Hons) Interactive Media at UHI. You'll develop specialist skills through optional modules whilst undertaking an independent project, grounding your learning in real-world application and industry-relevant practice.
About this course
BA (Hons) Interactive Media is a Bachelor's degree (BA (Hons)) at UHI, based in UHI Argyll,UHI Moray,UHI North West Hebrides,UHI Shetland. It runs 4 years, studied full-time.
For the typical curriculum, specialisations, career paths and graduate earnings for Media & Communications, see the sections below.
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 2 - DipHE 5 modules
- Digital design - bitmaps and vectors
- Creating an e-business - start-up and self-promotion
- Responsive web design and server-side scripting
- Interactive media project
- Introduction to animation techniques
Year 3 - BSc 9 modules
- Advanced design techniquesCore
- Designing web-based applicationsCore
- Team project (Computing and interactive media)Optional
- Work placement industry specific skillsOptional
- Socially responsible interactive mediaOptional
- Branching narrative for interactive content developmentOptional
- 3D animation techniquesOptional
- Video and audio production techniquesOptional
- Games developmentOptional
Year 4 - BSc (Hons) 4 modules
- Web programming (Computing and interactive media)
- Technologies in human computer interaction (HCI)
- Advanced topics in interactive media
- Dissertation: interactive media60 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines practical media production with critical analysis of how media industries and audiences work. You'll usually start with foundations in media theory, production skills, such as camera, audio and editing, and how media platforms make money. In Year 2, you'll develop specialism through choices such as journalism, PR & advertising, film & TV, social media, or games & interactive work, whilst studying digital cultures, research methods and strategic communication. Year 3 typically leads to specialist options, an industry project or placement with a media organisation, and a final dissertation or major production portfolio. Throughout, you'll move from understanding media landscapes to creating substantive work in your chosen area.
Who it's for
You're suited to this course if you're drawn to creative problem-solving using digital tools and storytelling across platforms. You should enjoy both conceptual thinking, exploring how media shapes communication, and practical making. The degree appeals to people who want flexibility in their specialism: you'll choose options that match your interests, whether that's design, film, games, immersive media, or something else. Expect to work independently on extended projects and collaboratively with peers. You'll need self-motivation to manage your learning across the four-year span.
Careers & job market
Nationally, 90% of Media & Communications graduates are in work or further study fifteen months after finishing their degree. Of those in work, 60% are in highly skilled roles. Graduate earnings across the sector sit at £22,000–£28,000 for early careers, rising to £22,525–£31,800 after five years (national figures from Graduate Outcomes and LEO data). Your options extend beyond traditional media: interactive media skills transfer to advertising, education technology, user experience design, cultural organisations and the creative industries more broadly.
University & format
The BA (Hons) Interactive Media is studied full-time over 4 years at University of the Highlands and Islands, a UK degree-awarding body with campuses at UHI Argyll, UHI Moray, UHI North West Hebrides and UHI Shetland. Taught in English, the course leads to a nationally recognised Bachelor's degree.
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Work placement. Availability, selection and pay can vary.
Entry & how to get in
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
UHI publishes tuition by domicile, award level, study mode and delivery. Use the individual course page for the exact year-by-year fee.
Published UHI fee framework
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Media & Communications graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in media & communications · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Media & Communications nationally
National figures for Media & Communications graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
Job market & outlook
How Media & Communications graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Media & Communications graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Media companies
- Agencies
- In-house comms teams
- Broadcasters & charities
Jobs after this course
Current roles from the StudySmarter job board that suit Media & Communications graduates.
Media Operations, VP (Parental Leave Cover)WPP MediaMedia Relations ManagerCommonwealth War Graves CommissionMedia ManagerUS Tech SolutionsMedia Planning and Buying CoordinatorBurberryMedia Sales ExecutiveService ServiceMedia Planner/BuyerDifferent Technologies Pty Ltd.Who studies here and in this subject?
Provider- and UK subject-level context.
University of the Highlands and Islands
Media, journalism and communications across the UK
HESA student record 2024/25. Counts are rounded.
Is Media & Communications right for you?
Tick what applies to you and see how good a fit it is.
Related courses
More at UHI
Common questions
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