BA (Hons) Digital Marketing and Business Management Bachelor's degree at Abertay University
BA (Hons) Digital Marketing and Business Management at Abertay University is accredited by the Chartered Institute of Marketing (CIM), enabling you to work towards CIM qualifications through the Graduate Gateway.
About this course
Launch your career on Abertay's CIM-accredited Digital Marketing and Business degree. Learn key professional skills with industry exposure like work placements, guest speakers and offsite visits. Apply today. From the provider’s course page.
BA (Hons) Digital Marketing and Business Management is a Bachelor's degree (BA (Hons)) at Abertay University, based in Dundee Campus. It runs 4 years, studied full-time.
For Marketing graduates from this provider, 70% were in work or further study 15 months after graduating, 60% in highly skilled roles, typical earnings around £28,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 15; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 70% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 75% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
A typical UK Business & Management degree builds from foundations to specialist options and a final project. An indicative structure:
| Stage | Module |
|---|---|
| Year 1 | Introduction to Management & Organisations How firms work: structure, culture and managerial roles. |
| Year 1 | Marketing Principles Customers, segmentation and the marketing mix in practice. |
| Year 1 | Business Economics & Data Micro/macro essentials plus data skills for business analysis. |
| Year 2 | Operations & Supply Chain Management Designing and improving processes, quality and logistics. |
| Year 2 | Organisational Behaviour & HRM Motivation, teams, leadership and managing people. |
| Year 2 | Strategy Analysing industries and competitive advantage; strategy tools applied to cases. |
| Year 3 | Specialist options Typically entrepreneurship, international business, digital business or consulting. |
| Year 3 | Innovation & Entrepreneurship From opportunity to business model, often with a live venture project. |
| Year 3 | Capstone / consultancy project A real client brief or dissertation integrating the whole degree. |
Typical structure for this subject (indicative). Modules vary by university. Check the provider's course page for the exact curriculum.
Specialisations & pathways
Tip: click a specialisation → current jobs in that area.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This CIM-accredited degree combines digital marketing with core business and management disciplines. You'll usually start with foundations in organisational structure, marketing principles and business economics. Over Years 2 and 3, a typical course like this moves into operations, strategy, human resources and leadership, alongside practical skills and industry exposure such as work placements, guest speakers and offsite visits. You'll then specialise in areas such as entrepreneurship, international business, digital business, consulting, marketing or people and HR, culminating in a capstone project or consultancy brief that integrates your learning across the degree.
Who it's for
This course suits those interested in business strategy and digital marketing. Half of recent entrants held another higher-education qualification before starting. Most accepted students had a UCAS tariff between 160 and 175 points, though this reflects the profile of entrants rather than a formal requirement. Check the university's admissions pages for current entry criteria.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating, and 60% of working graduates are in highly skilled roles or continuing their studies. National earnings data shows graduates starting at £24,000–£32,000; after three years, £21,250–£30,000; and after five years, £26,350–£37,200. These figures reflect national trends rather than university-specific outcomes.
University & format
Abertay University is a university in Dundee. This is a full-time Bachelor's degree (4 years) taught in English. The course is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, and Abertay is a recognised UK degree-awarding body with degrees that are nationally recognised.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively. Overall student satisfaction: 77%.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
The provider publishes contextual-offer information. Eligibility and any reduced offer are applicant-specific.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| another higher-education qualification | 50% |
| A-levels or equivalent | 50% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N5N1). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. Set under Scotland's student-finance system; the provider's page is authoritative.
Check fees at Abertay University →If you normally live in Scotland
For eligible Scottish-domiciled students at an eligible Scottish provider, SAAS can pay tuition directly. Living-cost support can combine bursary and loan and depends on household income and student circumstances. Students from elsewhere use their home funding body.
Check the current amounts with SAAS →Paying for it
- SAAS tuition payment: paid directly to the university for eligible Scottish-domiciled students, applied for through SAAS.
- Living-cost support: a mix of bursary and loan from SAAS, depending on household income.
- Repayment: only above the Scottish repayment threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Scotland runs its own system through SAAS; check saas.gov.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £28,000 | £25,000 – £30,000 | 15 |
| 3 years after | £21,500 | £19,000 – £24,500 | 20 |
| 5 years after | £28,000 | £23,500 – £35,000 | 15 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 15; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 30% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 10% of published destinations · ASHE median £27,006
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
- Secretarial and related occupationsDiscover Uni category · 10% of published destinations
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 40; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Fees for this course are set under Scotland's own student-finance system, not the England cap; check the provider's course page for the exact figure. Tuition for eligible Scottish-domiciled students is paid by SAAS directly to the university, applied for through SAAS and not Student Finance England. Living-cost support is a mix of bursary and loan, and you repay only above the Scottish threshold.
Where graduates go
70% were in work or further study 15 months after graduating, with a median salary of £28,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.5 out of 10: NSS 81.6% · in work or study 70% · continued 75%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Abertay University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Abertay University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £15,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Abertay University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Abertay University and gov.uk before you apply.
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