BSc (Hons) Psychology and Marketing Bachelor's degree at Aston University
BSc (Hons) Psychology and Marketing at Aston University combines psychological principles with marketing practice, preparing you for roles across business and management sectors.
About this course
Gain a deeper understanding of the complexities of human behaviour and explore a range of topics within marketing through our dual accredited BSc (Hons) Psychology and Marketing programme Location: Aston University, Birmingham From the provider’s course page.
BSc (Hons) Psychology and Marketing is a Bachelor's degree (BSc (Hons)) at Aston University. It runs 4 years, studied full-time.
For Psychology (non-specific) graduates from this provider, 85% were in work or further study 15 months after graduating, 90% in highly skilled roles, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Graduate Outcomes work or further study 85% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 8 modules
- Key Skills in Psychology ICore15 credits
Module details
Gain a solid foundation in key skills vital for today's psychologists. Delve into critical thinking, research methodologies, data analysis, and ethical considerations. This module provides essential tools for understanding human behaviour, fostering effective communication, and applying psychological theories in practical settings.
- Key Skills in Psychology IICore15 credits
Module details
Obtain practical experience in various research scenarios by using innovative software to make online questionnaires and experiments, analyse quantitative data, and write compelling research reports.
- Biological and Cognitive PsychologyCore15 credits
Module details
Learn about core topics in neuroscience and cognitive psychology, including how the brain develops and functions in health and disease.
- Developmental and Social PsychologyCore15 credits
Module details
An introduction to the main theories of cognitive and perceptual development and attachment, as well as the theories, findings, and methods in cognitive-experimental social psychology.
- Marketing PrinciplesCore15 credits
- Law, Economics and Accounting for MarketersCore15 credits
- Marketing CommunicationsCore15 credits
- Consumer BehaviourCore15 credits
Year 2 8 modules
- Applied Psychology and Professional SkillsCore15 credits
Module details
Develop an understanding of your transferable professional skills and knowledge by exploring how they have been, and are, applied towards the improvement of practice within and across applied professions. Prepare for your post-graduate future by improving your employability through an authentic assessment on the application process.
- Research Methods and Data AnalysisCore15 credits
Module details
Learn how to conduct and analyse quantitative research in psychology. Gain hands-on experience of designing questionnaires and experiments and learn a range of advanced data analysis methods.
- Individual Differences and PersonalityCore15 credits
Module details
Learn about how intelligence and personality measures can be used to understand real-world behaviours. We will also cover theories and the history of these concepts.
- Cognition and Cognitive NeuropsychologyCore15 credits
Module details
Learn about different types of reasoning, decision making and problem-solving. Develop a basic understanding of cognitive impairments arising from brain damage.
- Stakeholder Relations ManagementCore15 credits
- Services Marketing & ManagementCore15 credits
- Market ResearchCore15 credits
- Digital AnalyticsCore15 credits
Placement year 1 modules
- Placement yearCore120 credits
Module details
This module aims to provide a framework for students on placement (including working or studying abroad, working or volunteering in the UK in a variety of contexts) to demonstrate the learning they have achieved through their placement experiences and relate these to future employment opportunities.
Final year 9 modules
- Final Year ProjectCore30 credits
Module details
Working closely with an experienced academic, you will showcase and build on research skills taught earlier in the course by designing and conducting a study that adds new knowledge to psychological literature.
- Critical Social PsychologyCore15 credits
Module details
Explore different topics in social psychology, for example, stereotypes, norms, prejudice, relationships and identity. You will be encouraged to approach social psychology from a critical perspective, for example, considering how social psychology is culturally and socially situated, and to engage with qualitative methods of data collection.
- Child DevelopmentCore15 credits
Module details
Develop your critical understanding of research into development across the lifespan including research into antenatal development, parenting, language and literacy, and cognitive development and theory of mind.
- Marketing StrategyCore15 credits
- Ethical and Sustainable MarketingCore15 credits
- Strategic Brand ManagementCore15 credits
- Strategic Sales ManagementOptional15 credits
- Retail ManagementOptional15 credits
- Enterprise and Entrepreneurship for MarketingOptional15 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This dual-accredited programme combines psychology and marketing to develop your understanding of human behaviour and its application to business. You'll typically begin with foundations in management, marketing principles and business economics, whilst building data analysis skills. In your second year, you'll progress to organisational behaviour, strategy and operations, giving you insight into how people and businesses interact. From year three onwards, you can pursue specialisations such as entrepreneurship, international business, digital business, consulting, people and HR, or deepen your marketing expertise. The curriculum usually culminates in a capstone project or consultancy brief that integrates your learning across psychology, consumer behaviour and business strategy.
Who it's for
This course suits graduates interested in the intersection of psychology and commercial strategy. You'll benefit from studying psychology alongside marketing if you're drawn to understanding consumer decision-making, brand psychology or market research. The programme appeals to those considering careers in such areas as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain or consulting. Most entrants held A-levels or equivalent qualifications; typical UCAS tariff among accepted students was 128–143 points.
University & format
This is a 4-year full-time Bachelor's degree delivered in English at Aston University, a public university founded in 1895 and located in Birmingham. The degree is accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway. Aston University is a recognised UK degree-awarding body, and the degree is nationally recognised. The university received a Gold rating for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Contextual offer criteria. Eligibility and any reduced offer are applicant-specific.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Aston University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £24,000 – £28,000 | 40 |
| 3 years after | £24,500 | £20,000 – £30,000 | 175 |
| 5 years after | £30,500 | £24,000 – £37,500 | 180 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Moderate evidence. Published sample: 40; avoid reading small differences as meaningful. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 65% of published destinations · ASHE median £38,760
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
- Teaching ProfessionalsSOC 2020 231 · 10% of published destinations · ASHE median £42,660
- Artistic, literary and media occupationsSOC 2020 341 · 10% of published destinations · ASHE median £33,824
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 25; response rate: 55%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
85% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.7 out of 10: NSS 85.4% · in work or study 85% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Aston University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Aston University
4,326 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Aston University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £22,575 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Aston University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Aston University and gov.uk before you apply.
Related courses
More at Aston University
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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