BA (Hons) Advertising and Marketing Management Bachelor's degree at Cardiff Metropolitan University
BA (Hons) Advertising and Marketing Management at CMU is taught in English and leads to a nationally recognised Bachelor's degree. It sits within the Business & Management field and was founded in 1996.
About this course
I'm Going to Uni' Podcast Students' Union Cardiff Met E-Store STUDENT SUPPORT Student Support Fees & Finance Student Services New Students Careers Service Advice for Applicants Entrepreneurship CARDIFF MET ON SOCIAL Cardiff Met on TikTok Cardiff Met on Instagram LIFE AT CARDIFF MET STUDENT SUPPORT CARDIFF MET ON SOCIAL From the provider’s course page.
BA (Hons) Advertising and Marketing Management is a Bachelor's degree (BA (Hons)) at CMU, based in Llandaff Campus. It runs 3 years, studied full-time.
For Marketing graduates from this provider, 100% were in work or further study 15 months after graduating, 70% in highly skilled roles, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Moderate evidence Published sample: 70; avoid reading small differences as meaningful. Cohort 2021-22. Graduate Outcomes work or further study 100% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year One (Level 4) 6 modules
- Introduction to MarketingCompulsory20 credits
- Digital Media for MarketersCompulsory20 credits
- Managing People and OrganisationsCompulsory20 credits
- Sustainable Money ManagementCompulsory20 credits
- Data Driven MarketingCompulsory20 credits
- Marketing Theories – AdvertisingCompulsory20 credits
Year Two (Level 5) 8 modules
- MarketingCompulsory20 credits
- Consumer BehaviourCompulsory20 credits
- Integrated Marketing CommunicationsCompulsory20 credits
- Digital Analytics and VisualisationCompulsory20 credits
- Marketing Research MethodsCompulsory20 credits
- Advertising in PracticeCompulsory20 credits
- Social Media MarketingOptional20 credits
- Sports, Events and Sponsorship MarketingOptional20 credits
Year Three (Level 6) 7 modules
- International and Global MarketingCompulsory20 credits
- Account Management for MarketersCompulsory20 credits
- Strategic Advertising ManagementCompulsory20 credits
- Dissertation OR Marketing PlanCompulsory40 credits
- Content, Copyright and CreativityOptional20 credits
- Influencer MarketingOptional20 credits
- Industrial Work ExperienceOptional20 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
You'll study how advertising and marketing drive business strategy and customer engagement. A course like this typically begins with foundations: marketing principles, customer segmentation and the marketing mix, alongside organisational structures and business economics. In your second year, you'll usually move into deeper territory, operations, strategy, organisational behaviour and people management, building the systems knowledge that underpins effective campaigns. Year 3 lets you specialise, with options such as entrepreneurship, international business, digital business, consulting, and people and HR, culminating in a capstone project or consultancy brief with a real client, where you'll integrate everything you've learned.
Who it's for
This course suits students with A-level qualifications or equivalent. Recent entrants have typically held A-levels or equivalent, with most falling within the 144–159 UCAS tariff band. You'll need to be committed to full-time study over three years.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating. Of those working, 60% are in highly skilled roles or pursuing further study. National graduate earnings data shows starting salaries (at 15 months) typically range from £24,000 to £32,000, rising to £26,350–£37,200 after five years. The course covers specialisations such as Marketing, Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting, giving you flexibility to shape your pathway. First-year retention across the university stands at 81%.
University & format
This is a 3-year full-time Bachelor's degree awarded as BA (Hons) by Cardiff Metropolitan University, a university based at Llandaff Campus. Taught in English, the course is recognised by the UK's degree-awarding body framework, so your qualification holds national standing.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively. Overall student satisfaction: 70%.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
The provider publishes contextual-offer information. Eligibility and any reduced offer are applicant-specific.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code N502). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Set under Wales's student-finance system; the provider's page is authoritative.
Check fees at CMU →If you normally live in Wales
2026/27 total maintenance support from Student Finance Wales. How much of it is grant and how much is loan depends on household income; the total does not. If you normally live elsewhere, use your home funding body.
Check your entitlement with Student Finance Wales →Paying for it
- Tuition Fee Loan: paid directly to the university by Student Finance Wales.
- Maintenance support: a mix of grant and loan from Student Finance Wales, weighted to household income.
- Repayment: only above the income threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Wales runs its own system through Student Finance Wales; check studentfinancewales.co.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £23,500 – £27,500 | 70 |
| 3 years after | £23,000 | £20,500 – £29,000 | 35 |
| 5 years after | £30,000 | £26,000 – £36,500 | 35 |
Nominal earnings for graduates of this course/subject at this provider. Moderate evidence. Published sample: 70; avoid reading small differences as meaningful. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Moderate evidence. Published sample: 70; avoid reading small differences as meaningful. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 40% of published destinations · ASHE median £38,760
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
- Science, engineering and technology associate professionalsSOC 2020 31 · 10% of published destinations · ASHE median £34,828
- Artistic, literary and media occupationsSOC 2020 341 · 10% of published destinations · ASHE median £33,824
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 15; response rate: 70%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Fees for this course are set under Wales's own student-finance system, not the England cap; check the provider's course page for the exact figure. If you normally live in Wales, Student Finance Wales can pay an eligible Tuition Fee Loan directly to the university, and maintenance support is a mix of grant and loan weighted to household income. You repay only above the income threshold.
Where graduates go
100% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.5 out of 10: NSS 75% · in work or study 100% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Cardiff Metropolitan University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Llandaff Campus
922 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to CMU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by CMU; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check CMU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with CMU and gov.uk before you apply.
Related courses
More at CMU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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