BSc (Hons) Business Management (Marketing) Bachelor's degree at Cardiff University
BSc (Hons) Business Management (Marketing) at Cardiff University is accredited by the Chartered Institute of Marketing (CIM) for the Graduate Gateway and by the Association to Advance Collegiate Schools of Business (AACSB), ensuring your qualification meets professional standards.
About this course
BSc (Hons) Business Management (Marketing) is a Bachelor's degree (BSc (Hons)) at Cardiff University. It runs 4 years, studied full-time.
For Business and management graduates from this provider, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 7 modules
- Society and EconomyCore20 credits
- Operations ManagementCore10 credits
- Introduction to AccountingCore20 credits
- Management: Theory and EvidenceCore20 credits
- MarketingCore20 credits
- People in OrganisationsCore20 credits
- Technology and the Digital AgeCore10 credits
Year two 5 modules
- Performance and Financial ManagementCore20 credits
- Marketing ResearchCore20 credits
- Marketing and StrategyCore20 credits
- Managing PeopleCore20 credits
- Consumer BehaviourCore20 credits
Year three 1 modules
- Professional PlacementCore120 credits
Year four 2 modules
- Marketing ProjectCore20 credits
- Strategic ManagementCore20 credits
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines core business and management study with a focus on marketing. You'll usually begin with foundations in management, organisations, marketing principles and business economics, covering how firms operate, customer segmentation and data skills for analysis. In your second year, you'll typically move to operations, supply chain management, organisational behaviour and strategy, building understanding of processes, people and competitive advantage. From year three onwards, a course like this normally offers specialist options such as entrepreneurship, international business, digital business, consulting or people and HR, alongside practical elements like innovation projects or a capstone consultancy brief. The degree integrates theory with applied work throughout.
Who it's for
This course suits students with A-level qualifications or equivalent. Recent accepted students typically held UCAS tariffs of 128–143 points. You'll benefit from this degree if you're interested in marketing combined with broader business management, and want the flexibility to tailor your studies towards specialisations that match your career interests. The course is designed for full-time study, so you should be prepared to commit to four years of structured learning.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating. Of those working, 60% are in highly skilled roles or continuing their studies. National graduate earnings data shows starting salaries of £24,000–£32,000 at 15 months post-graduation, rising to £26,350–£37,200 after five years. These figures reflect the broader labour market for business graduates rather than guarantees specific to this course. First-year continuation rates across the university stand at 81%.
University & format
Cardiff University is a public Russell Group research-intensive university, founded in 1883 and located in Cardiff. The BSc (Hons) Business Management (Marketing) is a four-year full-time degree taught in English. It is accredited by the Chartered Institute of Marketing (CIM) for gaining CIM qualifications through the Graduate Gateway, and by the Association to Advance Collegiate Schools of Business (AACSB). As a recognised UK degree-awarding body, the qualification is nationally recognised.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively. Overall student satisfaction: 83%.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 100% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code NN25). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page. Set under Wales's student-finance system; the provider's page is authoritative.
Check fees at Cardiff University →If you normally live in Wales
2026/27 total maintenance support from Student Finance Wales. How much of it is grant and how much is loan depends on household income; the total does not. If you normally live elsewhere, use your home funding body.
Check your entitlement with Student Finance Wales →Paying for it
- Tuition Fee Loan: paid directly to the university by Student Finance Wales.
- Maintenance support: a mix of grant and loan from Student Finance Wales, weighted to household income.
- Repayment: only above the income threshold, and written off at the end of the plan term.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
Wales runs its own system through Student Finance Wales; check studentfinancewales.co.uk for current rates.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £23,000 – £28,500 | 695 |
| 3 years after | £29,500 | £24,000 – £36,500 | 385 |
| 5 years after | £41,000 | £31,000 – £56,000 | 410 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 695. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 695. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Is BSc (Hons) Business Management (Marketing) worth it?
Generally yes. On its graduates’ median earnings, BSc (Hons) Business Management (Marketing) is worth about +£130,840 more over the first ten years of work than going straight to a job, a solid return once you net out the fees.
Cumulative earnings vs. going straight to work at 18, counting tuition and 4 years of wages given up while studying. The line clears zero around year 13.2. This is a simplified gross-earnings comparison, not a forecast of cash loan repayments.
Model: this course’s own median graduate earnings (Graduate Outcomes / LEO) above the £24,000 non-graduate baseline (ONS), net of £9,790/yr over 4 years (published course home fee). Eligible England-domiciled students can apply for a Tuition Fee Loan; repayments are 9% only on income above the threshold, with anything left written off after 40 years. That makes the cash flow different from conventional commercial debt. Opportunity cost assumes £18,000 gross earnings forgone in each study year; figures are nominal and exclude tax, living costs, investment returns and loan interest. A simplified estimate. Earnings and actual fees vary by graduate, provider, fee status and UK nation.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
Published home tuition is £9,790/year for this course. If you normally live in Wales, Student Finance Wales can pay an eligible Tuition Fee Loan directly to the university, and maintenance support is a mix of grant and loan weighted to household income. You repay only above the income threshold.
Where graduates go
Most graduates were in work or further study, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.8 out of 10: NSS 84.9% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Cardiff University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Cardiff University - Main Campus
4,125 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Cardiff University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by Cardiff University; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Cardiff University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Cardiff University and gov.uk before you apply.
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Common questions
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