BA (Hons) Digital Media Bachelor's degree at Coventry University

Experiment, play and hack your way through exciting projects designed to help you develop skills in creative technologies across games, animation, digital media and more. This module explores experimental approaches to design and development, allowing you to understand creative play as a methodology. You will work in interdisciplinary teams to develop prototype projects using rapid prototyping.

Create engaging virtual worlds, tell epic stories and immerse your audiences in experiences using new and emerging technologies. This module expands your understanding of how games, film and animation engage audiences in interactive narratives and immersive experiences. You will respond to a creative brief, applying your discipline knowledge within the evolving context of the broader creative industries.

In this module, you will work collaboratively in a team to develop an engaging concept into a minimum viable product prototype for exhibition and promotion. You will explore concept development and prototyping in animation, games, film and digital media. You will refine ideas through prototypes, engage with audiences and build on your ability to communicate your creative practice.

Every hero needs a unique set of skills, and Skills Lab helps you develop your skill set across creative technologies. Explore areas like 2D and 3D design, creative concepts and programming. This module aims to position you as a creator, building your skills in the development of relevant creative artefacts such as games, animated film, and experimental and digital art installations.

Want to create digital campaigns that grab attention and drive real impact? Learn to craft powerful marketing strategies, engage audiences and be part of the marketing world using your digital media skills. Explore social media strategies, viral content and persuasive messaging while working on real projects for actual clients. Learn market research, audience targeting, consumer behaviour and the psychology behind persuasion.

On your marks, get set, play! Bring an experience to life with emerging technologies like VR, AR and projection mapping. Create immersive stories using 3D models, animations, video and sound. Explore how technologies like mocap suits and experimental digital tools shape creative practice. Engage with industry debates and build a portfolio showcasing your exploration and application of emerging technologies.

Step into the world of transmedia where games meet film, digital comics and much more. Create extended realities and explore how media technologies craft bold new storytelling methods. Dissect contemporary techniques to uncover fan-remixed narratives. Use diverse approaches to create your own transmedia world, experimenting with multi-platform narratives, extended reality and interactive formats.

Want to turn your passion into a career but don't know the steps to take? Get industry-relevant knowledge and practical experience. Explore dynamic and immersive methods to bridge the gap between creative talent and professional success. Learn to engage with creative projects skilfully using objectives, tactics and agile practices, and implement industrial production techniques.

This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Transform your ideas into impactful research that push the boundaries of what the digital is capable of. Equip yourself with essential academic research skills to explore complex topics in digital media. Experiment with both traditional and creative research methods to explore new ways of connecting with audiences.

Step into a creative playground where immersive technology meets experimentation. Tinker, innovate and push the boundaries of immersive games. Craft virtual worlds, design interactive experiences and explore how technology shapes communication. Develop a playful approach to creative design using immersive technologies, fusing physical and digital elements to extend gameplay possibilities and explore AI's role in gaming, social media, film and music.

Dive into the world of interactive, data-driven digital art. Design artworks that respond to movement, sound and real-world datasets. Through hands-on learning, create innovative pieces that blend art, technology and science. Translate complex data into captivating, interactive experiences. Develop skills to communicate scientific information effectively and experiment with interactive design to make data more impactful.

Embark on your own adventure with this hands-on, project-based module. Experiment, push creative boundaries and develop a digital media project that reflects your passion. Work independently with a mentor, taking full ownership from concept to completion. Document your journey, capturing insights and breakthroughs. Gain a deeper understanding of your creative process and build a portfolio piece that showcases your abilities in the digital media industry.