BA (Hons) Media and Communications Bachelor's degree at Coventry University
BA (Hons) Media and Communications at Coventry University. You'll encounter core theory, research methods, applied practice, specialist options, an independent project and professional skills development throughout the three-year course, building both intellectual depth and industry-ready…
About this course
Our Media and Communications BA (Hons) degree will immerse you in media theory and storytelling and equip you with the skills to succeed in public relations, journalism and other creative industries. From the provider’s course page.
BA (Hons) Media and Communications is a Bachelor's degree (BA (Hons)) at Coventry University, based in Coventry Campus. It runs 3 years, studied full-time.
For Media studies graduates from this provider, 100% were in work or further study 15 months after graduating, 55% in highly skilled roles, typical earnings around £26,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Media & Communications, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 10; treat comparisons cautiously. Cohort 2021-23. Graduate Outcomes work or further study 100% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 4 modules
- Multiplatform Skills in the Digital AgeCompulsory30 credits
Module details
Gain hands-on experience using specialist audio, video and online technologies. Learn how stories are told and how news is gathered, analyse and produce media content and assess sources to learn how narratives shape public discourse and engage communities. You will have the opportunity to apply skills to real-world projects that support the UN's sustainability goals.
- The Power to Influence: Media and ResponsibilityCompulsory30 credits
Module details
This module explores unseen local and global forces shaping news, media content and landscapes. It investigates how these influence public opinion and behaviour alongside cultural trends, narratives and political discourses. By examining the intersection of media, technology, law and ethics, you should understand the mechanics of media influence in contemporary society through a hands-on project.
- Creating Stories: Narratives and CommunitiesCompulsory30 credits
Module details
Develop your storytelling skills across various platforms, with a focus on creating news and communications content tailored to specific audiences. You will have the opportunity to explore the themes and issues affecting diverse communities through the development of practical media projects, while exploring how societal narratives around diversity and cultural identity are shaped. Learn to craft meaningful, audience-driven content that reflects real-world issues.
- Digital Tribes: Understanding AudiencesCompulsory30 credits
Module details
This module explores active online communities, both local and global, and examines how digital tribes form, interact and influence culture. It gives you the opportunity to understand digital audiences, online engagement, and influencer cultures within a media landscape increasingly shaped by personalisation and user-driven content. You will be introduced to media audience research methods as you design and create a real-world project.
Year two 4 modules
- Content Creation and Cultural ContextsCompulsory30 credits
Module details
Explore the intersection of culture, identity, creative innovation and the economy of media in the fast-moving digital landscape. Examine how digital platforms are influenced by algorithms, content trends and consumption. Through impactful projects and critical reflection on cultural and societal contexts, critically address strategies for engaging diverse audiences using emerging technologies. Drawing from areas such as critical theory, cultural studies and digital media ecologies, consider top
- Influencers and Brands: Digital Media MakingCompulsory30 credits
Module details
Explore how content creators, influencers, and brands work together to shape digital culture, build communities and drive trends. Learn how to create engaging content across platforms, with a focus on social media, branding, and online identity. Study digital strategies, key theories, and emerging trends like viral content, meme culture and user-generated media to understand the fast-changing world of online communication.
- Networking, Professionalism and Self-branding in the MediaCompulsory30 credits
Module details
Build your employability for a fast-changing media industry by developing professional skills, networking, and exploring career paths in media, journalism and communications. Learn how to create effective CVs, portfolios and LinkedIn profiles, while also focusing on self-management and reflection to support your career growth.
- ScreenLab: Visual StorytellingCompulsory30 credits
Module details
Explore evolving relationships between screen cultures, visual storytelling and society. Engage with key approaches to the investigation of narrative techniques, audio-visual language and cultural representation. Examine film language, cinematic techniques, narrative construction and unconventional storytelling formats through innovative digital interfaces, including screenlife and other emerging digital forms.
Placement year 2 modules
- UK Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
- International Study/Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Final year 4 modules
- Media Trendspotting: Research Tools and TacticsCompulsory30 credits
Module details
Focus on real-world media by analysing content, audience behaviour, and emerging trends through theory and practical projects. Learn research skills like literature reviews, ethics, and planning, while developing clear proposals and reflecting on your role as a researcher.
- Impact: Media Campaigning and ActivismCompulsory30 credits
Module details
Develop skills to design and deliver media campaigns that drive social change. Study effective tactics used by charities, NGOs, and activists to raise awareness and influence public opinion. Explore the history, ethics, and challenges of media activism while learning how to create powerful messages and evaluate campaign impact.
- Persuasion: Public Relations and MarketingCompulsory30 credits
Module details
Learn key public relations and marketing skills through live projects that create real-world impact. Explore how to shape public perception, manage crises and build brand awareness. Develop storytelling, content creation, and campaign planning skills, while understanding audiences, using media tools, and reflecting on ethics.
- The Futures of the Creative IndustriesCompulsory30 credits
Module details
Explore how new technologies and trends are reshaping media production, consumption, and careers in the creative industries. Through practical projects and global case studies, you'll gain real-world experience and deeper insight into evolving industry practices. Develop your personal brand, portfolio and creative identity, and learn how to present your work confidently to prepare for diverse future career paths.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree immerses you in media theory and storytelling, equipping you with skills for public relations, journalism and the creative industries. You'll usually start with foundations in media and communication theory, representation and audience analysis, alongside practical production skills in camera, audio and digital writing. Year 2 broadens into digital cultures, social media strategy and research methods, with focused study in journalism or PR depending on your chosen path. In your final year, you'll typically pursue specialist options such as journalism, PR and advertising, film and TV, social media, games and interactive media, or develop a production portfolio. Most students undertake an industry project or placement and complete a dissertation or substantial media artefact.
Who it's for
You're drawn to how stories are told, how messages shape culture, and how media operates in society. You're curious about the mechanics of communication, who controls narratives, how audiences respond, what journalism or PR demands of its practitioners. You'll thrive if you can work analytically with theory whilst also creating and critiquing real media work. Strong writing and clear thinking will serve you well, and you should be comfortable balancing independent research with collaborative projects.
Careers & job market
Across Media & Communications courses nationally, 90% of graduates were in work or further study 15 months after graduating, with 60% in highly skilled roles or continuing study. Early career earnings (15 months post-graduation) ranged from £22,000 to £28,000 nationally; by five years, £22,525 to £31,800. Roles span journalism, PR, broadcasting, digital content, research and communications management, though individual outcomes depend on your choices, placement experiences and broader labour-market conditions.
University & format
You'll study full-time over 3 years at Coventry University, a university based on Coventry Campus. Teaching and learning are recognised with a Gold award from the Office for Students' TEF 2023. The degree is delivered in English and is a nationally recognised UK degree.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 80% |
| another higher-education qualification | 20% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Coventry University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Media & Communications graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £26,000 | £23,000 – £26,000 | 10 |
| 3 years after | £21,500 | £16,000 – £26,500 | 170 |
| 5 years after | £26,500 | £22,000 – £30,500 | 165 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2021-23.
Graduate outcomes, 15 months on: this course
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in media & communications · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Media & Communications nationally
National figures for Media & Communications graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 10; treat comparisons cautiously. Cohort 2021-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Media & Communications courses at the same study level.
Compared with 541 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 25% of published destinations · ASHE median £38,760
- Administrative occupationsSOC 2020 41 · 10% of published destinations · ASHE median £27,006
- Skilled trades occupationsSOC 2020 5 · 10% of published destinations · ASHE median £34,241
- Managers, directors and senior officialsSOC 2020 1 · 10% of published destinations · ASHE median £51,733
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Media ProfessionalsSOC 2020 249 · 10% of published destinations · ASHE median £40,895
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 30; response rate: 60%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Media & Communications graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Media & Communications graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Media companies
- Agencies
- In-house comms teams
- Broadcasters & charities
Jobs after this course
Current roles from the StudySmarter job board that suit Media & Communications graduates.
Media Operations, VP (Parental Leave Cover)WPP MediaMedia Relations ManagerCommonwealth War Graves CommissionMedia ManagerUS Tech SolutionsMedia Planning and Buying CoordinatorBurberryMedia Sales ExecutiveService ServiceMedia Planner/BuyerDifferent Technologies Pty Ltd.Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
100% were in work or further study 15 months after graduating, with a median salary of £26,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.6 out of 10: NSS 76.6% · in work or study 100% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Coventry University
Media, journalism and communications across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Coventry Campus
2,964 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Media & Communications right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Coventry University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £20,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Coventry University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Coventry University and gov.uk before you apply.
Related courses
More at Coventry University
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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