BA (Hons) Fashion, Brand and Communication Bachelor's degree at Coventry University
BA (Hons) Fashion, Brand and Communication at Coventry University. You'll study core theory, research methods and applied practice, choosing specialist options and completing an independent project to build professional capabilities tailored to the fashion media landscape.
About this course
Interested in the diverse and ever-expanding field of fashion media? This degree is designed to develop innovative, informed, responsible writers, communicators and promoters, central to the fashion industry From the provider’s course page.
BA (Hons) Fashion, Brand and Communication is a Bachelor's degree (BA (Hons)) at Coventry University, based in Coventry Campus. It runs 3 years, studied full-time.
For Design studies graduates from this provider, 82% were in work or further study 15 months after graduating, 60% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Art & Design, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 82% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 85% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 4 modules
- Fashion ActivationCompulsory30 credits
Module details
In this module, you will be introduced to the context and culture of the fashion industry in its broadest sense, considering it from a range of positions and roles. You will explore how the different specialisms within the fashion industry work together and how you, as a practitioner, contribute to this landscape. You will explore the history of the discipline, contemporary contexts, and the relationship between practice and context, while fostering skills in critical debate, audience-aware writ
- Fashion PlayCompulsory30 credits
Module details
In this hands-on module, you will consider 'play' as an investigative and developmental tool used in the fashion industry to resolve problems and answer creative challenges. As a practitioner, communicator and developing professional, you will explore processes and techniques that encourage serendipitous and surprise outcomes, then reflect on these as part of your individual development. The module covers problem-solving and solution techniques, creative processes, interpreting briefs and taking
- Fashion CommunityCompulsory30 credits
Module details
In this module, you will explore a range of approaches to communication with different stakeholders and actors within the evolving fashion industry and broader creative sector. You will begin to consider your own means of communicating appropriate to your specialist area, and how you can best articulate your creative identity. Develop skills in explaining goals and intentions, reflecting on your personal experience in relation to practice, working collaboratively, communicating decisions and eff
- Fashion PracticeCompulsory30 credits
Module details
In this module, you will explore how fashion works in practice and within the fashion industry. You'll start to reflect on processes and techniques used by fashion practitioners, communicators and businesses and identify your strengths and areas for development. The module focuses on helping you identify and develop your skills and understanding.
Year two 4 modules
- Critical FashionCompulsory30 credits
Module details
Consider the relationship between messaging and messages within brand communication, exercising skills in critically analysing, understanding and applying context to fashion messages. What do they mean? What do they want you to feel? What do they want you to take away from an experience? Become the link between media and meaning, developing your critical skills in the process.
- Fashion TransformationCompulsory30 credits
Module details
Break it and make something new. Develop your ability to take risks and consider how embracing unexpected approaches can advance your personal practice. Utilising the workshops and studio spaces, investigate a range of methods used in fashion and lifestyle brand communication and begin to articulate your own formula for sharing a message with a specific audience.
- Campaign Co-LabCompulsory30 credits
Module details
In the fashion and broader creative industries, people rely on each other to achieve impactful outcomes. Develop communication skills and strategies appropriate to your role as an industry raconteur. How do you work with others in creative studios and practical office environments? Why is this important? How can you best contribute to a team working towards a shared goal?
- Innovative Promotional PracticeCompulsory30 credits
Module details
Utilise your knowledge of materials and techniques from studio and workshop practice to resolve creative provocations in tangible and engaging ways. Negotiate your own path to resolve real-world challenges and reflect on your understanding of the role of making (physical and digital) for a communication specialist and consider how this relates to your own specialist practice.
Placement year 2 modules
- UK Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
- International Study/Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Final year 4 modules
- Fashion ManifestoCompulsory30 credits
Module details
Investigate your role as a communicator within the fashion industry and broader creative sector. Consider personal and professional principles and perspectives in the context of the current and evolving sector. What are you passionate about professionally? What do you want to bring to the field? What aspects of the current and evolving industry do you intend to challenge?
- Fashion EvolutionCompulsory30 credits
Module details
Refine your processes and techniques for developing campaigns, stories and strategies. Articulate how your approach is individual and informed by both accepted and experimental techniques. Your role as an industry disruptor, shaking up 'the norm' with newness, should by now be taking shape. Refine your own way of working, which should inform your creative identity and professional portfolio.
- Fashion DirectionCompulsory30 credits
Module details
Develop your communication skills in negotiating and articulating project goals and paths to completion. Exercise your ability to organise, plan and steer a project which will be reflected on in this module. This contributes to your ability to utilise industry-standard communication methods and industry-ready planning skills.
- Fashion GenerationCompulsory30 credits
Module details
The fashion industry is continually generating content, products and information. How can you ensure yours has impact and value? In this module, refine your position as a storyteller within the fashion industry and broader creative areas. Negotiate what practice means to you as a creative practitioner and reflect on how this aligns with your chosen industry sector and future ambitions.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree develops you to become an informed communicator and promoter within the fashion industry. You'll usually begin by building visual literacy across colour, composition and form, and studying design principles and art and design history. Year 1 also introduces materials, processes and making, workshops spanning textiles, print and digital media. In Year 2, you'll undertake sustained studio practice, explore digital and emerging media tools, and work on live briefs with real clients and deadlines. Year 3 allows you to focus deeply within a specialist pathway, such as fashion and textiles, graphic design, illustration, or UX and digital, while developing professional practice and portfolio skills. You'll culminate your studies with a major final project and degree show. Throughout, contextual studies run parallel to your hands-on practice.
Who it's for
You're drawn to fashion as a medium for storytelling, cultural commentary and brand-building. You think critically about how fashion communicates identity and values, and you want to develop expertise in written and strategic communication within this field. This course suits those who combine creative thinking with analytical rigour, who write persuasively, and who are curious about the mechanics of fashion journalism, branding and marketing. You'll find yourself researching trends, crafting campaigns and interrogating the industry's role in society.
University & format
BA (Hons) Fashion, Brand and Communication is studied full-time over 3 years at Coventry University, a university founded in 1970 and based on the Coventry Campus. Instruction is in English. The degree is a nationally recognised UK qualification. Coventry University holds a Gold award for teaching quality from the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 82% |
| another higher-education qualification | 16% |
| a previous degree | 1% |
| No / unknown prior qualifications | 1% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Coventry University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Art & Design graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £21,000 – £28,000 | 25 |
| 3 years after | £22,000 | £17,000 – £26,500 | 295 |
| 5 years after | £27,500 | £22,500 – £34,000 | 295 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in art & design · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Art & Design nationally
National figures for Art & Design graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Art & Design courses at the same study level.
Compared with 1,698 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Web and Multimedia Design ProfessionalsSOC 2020 214 · 18% of published destinations · ASHE median £32,574
- Design occupationsSOC 2020 342 · 15% of published destinations · ASHE median £35,957
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 150; response rate: 55%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Art & Design graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Art & Design graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Design studios & agencies
- In-house brand teams
- Games & media companies
- Freelance & self-employed
Jobs after this course
Current roles from the StudySmarter job board that suit Art & Design graduates.
Fine Art TechnicianFirst Choice StaffPharmacy Technician – Brand New State-of-the-Art HospitalCompass AssociatesArtificial Intelligence Engineering ManagerMBN SolutionsArtificial Intelligence EngineerExperis UKDelivery Driver (Part Time 24 hours) - AndoverOcado LogisticsCompliance Business PartnerNashrock Insurance RecruitmentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
82% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.2 out of 10: NSS 77.7% · in work or study 82% · continued 85%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Coventry University
Design, and creative and performing arts across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Coventry Campus
2,964 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Art & Design right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Coventry University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £20,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Coventry University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Coventry University and gov.uk before you apply.
Related courses
More at Coventry University
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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