BA (Hons) Games Art Bachelor's degree at Coventry University
BA (Hons) Games Art at Coventry University. You'll develop practical skills in the creative traditions of games art whilst studying core theory, research methods and specialist options.
About this course
As a games artist, you can work in one of the largest and most agile creative industries in the world. We teach you about industry practices in a simulated games studio environment, so you can gain a solid grounding in visualisation techniques, character, environment and concept design. From the provider’s course page.
BA (Hons) Games Art is a Bachelor's degree (BA (Hons)) at Coventry University, based in Coventry Campus. It runs 3 years, studied full-time.
For Design studies graduates from this provider, 70% were in work or further study 15 months after graduating, 55% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Art & Design, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 70% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 90% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 4 modules
- Hack Lab and Creative PlayCompulsory30 credits
Module details
Experiment, play and hack your way through exciting projects designed to help you develop skills in creative technologies across games, animation, digital media and more. This module explores experimental approaches to design and development, allowing you to understand creative play as a methodology. You will work in interdisciplinary teams to develop prototype projects using rapid prototyping.
- Interactive Narratives and Immersive ExperiencesCompulsory30 credits
Module details
Create engaging virtual worlds, tell epic stories and immerse your audiences in experiences using new and emerging technologies. This module expands your understanding of how games, film and animation engage audiences in interactive narratives and immersive experiences. You will respond to a creative brief, applying your discipline knowledge within the evolving context of the broader creative industries.
- Concept Development, Prototyping and DesignCompulsory30 credits
Module details
In this module, you will work collaboratively in a team to develop an engaging concept into a minimum viable product prototype for exhibition and promotion. You will explore concept development and prototyping in animation, games, film and digital media. You will refine ideas through prototypes, engage with audiences and build on your ability to communicate your creative practice.
- Skills LabCompulsory30 credits
Module details
Every hero needs a unique set of skills, and Skills Lab helps you develop your skill set across creative technologies. Explore areas like 2D and 3D design, creative concepts and programming. This module aims to position you as a creator, building your skills in the development of relevant creative artefacts such as games, animated film, and experimental and digital art installations.
Year two 4 modules
- Experimental Games ProjectCompulsory30 credits
Module details
Extend your understanding of playful experimentation in game development by engaging in challenges with new and emerging technologies. This module encourages you to experiment with evolving technologies, apply iterative processes and develop creative outputs. Embrace change and challenge preconceptions in the games industry as you prepare to operate within an uncertain and evolving professional landscape.
- The Creature WorkshopCompulsory30 credits
Module details
Unleash the power of imagination and design marvellous or monstrous creations! The Creature Workshop aims to equip you with essential skills to design and develop compelling creatures for games and animation. Master creature anatomy, storytelling and 2D/3D techniques to create unique, believable beings that enhance visual engagement and bring creative worlds to life.
- Environment Design and StorytellingCompulsory30 credits
Module details
Immerse players and audiences in captivating worlds and tell epic stories using creative techniques. Equip yourself with the tools to craft stunning game and animation environments, covering design principles, level layout, set dressing, lighting and atmospheric effects. Build immersive spaces that enhance gameplay and narrative, positioning your work within entrepreneurial approaches to games and animations.
- Digital Painting and Concept Art for Game DevelopmentCompulsory30 credits
Module details
Ignite your creativity and define your visual style in a professional context. Explore and extend your artistic vision to create breathtaking concept art for games. Covering digital painting techniques, character and environment development and visual storytelling, frame your work within industry trends and develop a strong foundation in digital art to showcase imaginative game concepts.
Placement year 2 modules
- UK Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
- International Study/Work PlacementOptional
Module details
This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.
Final year 4 modules
- Designing Game Worlds: Theory, Art and InnovationCompulsory30 credits
Module details
Push the boundaries of your creative practice by exploring the art, theory and creativity behind immersive game worlds. Research gaming industry trends and critically analyse environments, concept art, 3D modelling and emerging technologies like procedural generation and AI tools. Focus on ethical research to position your creative ambitions within the games industry.
- Signature Project: Defining Your Game Art StyleCompulsory30 credits
Module details
Design and develop your signature project as you refine your artistic identity. Show your personal style, whether in concept art, 3D modelling, environment design or illustration. Use your technical and creative skills to produce a polished, industry-ready piece. With guidance from tutors and industry feedback, develop a project that reflects your vision and career aspirations, preparing for professional opportunities in game art.
- Illustration for Games: Concept and Promotional ArtCompulsory30 credits
Module details
Become a conceptual art and illustration powerhouse and supercharge your game's visuals and branding. This module explores illustration in games, focusing on concept art and promotional artwork. Develop your visual storytelling skills by creating key art, marketing illustrations and in-game assets. Push your artistic style and technical skills to produce high-quality illustrations that enhance game narratives and branding.
- Professional Game Art PortfolioCompulsory30 credits
Module details
Portfolio: Level up! This Career Launchpad module helps you establish industry relationships, define, articulate and present creative work, respond to live projects and polish your practice for the world of work. Create your own briefs based on industry trends, seek external opportunities to work on live briefs and/or present your work internally and externally.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course teaches industry practices in a simulated games studio environment, grounding you in visualisation techniques, character, environment and concept design. You'll usually begin with visual studies and design principles, colour, composition and form, alongside materials and processes, from traditional workshops to digital fabrication. Contextual studies connect art and design history to contemporary practice. In Year 2, sustained studio projects develop your personal direction, while digital and emerging media modules cover creative software, 3D and interactive techniques. Live briefs bring real-world client projects into your learning. Year 3 focuses on specialist pathways such as graphic design, illustration, fine art, fashion and textiles, or UX and digital work, culminating in a self-directed final major project and degree show that positions your portfolio for industry.
Who it's for
You're drawn to visual storytelling and the tangible craft of making game worlds come alive. You have a strong eye for form, colour and composition, and you want hands-on experience with industry-standard tools and workflows. If you thrive in a collaborative, iterative environment where your work gets feedback and refinement, and you're ready to think like both an artist and a problem-solver, this course will suit you. You'll spend considerable time on projects: designing characters and environments, developing concepts, and building a portfolio that speaks to studios.
Careers & job market
Across Art & Design nationally, 87% of graduates are in work or further study within 15 months. Among those working, 55% are in highly skilled roles. Graduate earnings data (national figures) show starting salaries typically between £22,000 and £27,000 at the 15-month mark, rising to £20,825–£29,400 by five years post-graduation. Your route into the industry depends on your specialism, portfolio strength and the studio hiring landscape; this degree prepares you with both technical skill and professional awareness.
University & format
BA (Hons) Games Art is taught full-time over 3 years at Coventry University, a university located on the Coventry Campus. Instruction is delivered in English. The degree is a nationally recognised qualification from a recognised UK degree-awarding body. The university holds a Gold award for teaching quality from the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 90% |
| another higher-education qualification | 15% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Coventry University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Art & Design graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £21,000 – £28,000 | 25 |
| 3 years after | £22,000 | £17,000 – £26,500 | 295 |
| 5 years after | £27,500 | £22,500 – £34,000 | 295 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate roleFirst role after the degree · 0–2 yrs
- 2Specialist / PractitionerWorking in art & design · 2–5 yrs
- 3Senior / LeadLeading work and people · 5–10 yrs
- 4Head of / ExpertSenior leadership or deep expertise · 10+ yrs
How pay grows: this course vs Art & Design nationally
National figures for Art & Design graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Art & Design courses at the same study level.
Compared with 1,698 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Web and Multimedia Design ProfessionalsSOC 2020 214 · 55% of published destinations · ASHE median £32,574
- Elementary occupationsSOC 2020 9 · 25% of published destinations · ASHE median £19,087
- Sales occupationsSOC 2020 71 · 15% of published destinations · ASHE median £15,975
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 30; response rate: 80%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Art & Design graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine information gathering
- First-draft writing and summaries
- Standard analysis and admin
- Repetitive processing tasks
More human than ever
- Judgement and original thinking
- Working with and leading people
- Owning and sense-checking AI output
- Ethics and accountability
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Art & Design graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Design studios & agencies
- In-house brand teams
- Games & media companies
- Freelance & self-employed
Jobs after this course
Current roles from the StudySmarter job board that suit Art & Design graduates.
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
70% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.6 out of 10: NSS 67.9% · in work or study 70% · continued 90%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Coventry University
Design, and creative and performing arts across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Coventry Campus
2,964 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Art & Design right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Coventry University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £20,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Coventry University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Coventry University and gov.uk before you apply.
Related courses
More at Coventry University
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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