BA (Hons) Business Management and Leadership with foundation year Bachelor's degree at Coventry University

This module explores the application of communication in business through a variety of methods. You are required to undertake a range of practical activities such as role plays, in different organisational and cultural settings, and examine the relationship between management and the workforce. You'll also conduct thorough research of communications, using analytical theories as well as examining key management communication tools. Finally, you'll identify your own, personal learning style, and

This module aims to provide an overview of the skills required by managers and leaders in business. You'll explore why having an effective manager is crucial to the success of an organisation, in addition to identifying the successful characteristics of a manager and highlighting how they contribute to the development of a cohesive and productive workforce. We also encourage you to develop and refine your own management characteristics, as you look at relevant theories such as motivation, decisi

The role of marketing within an organisation is critical to the success of any business. This module develops your understanding of the key principles of marketing and how these contribute to the achievement of business objectives. Marketing is a vibrant, fast-paced and exciting area of business and by the end of this module, you should know the role of marketing research, effective planning and the development of a fundamental tool, the marketing mix. You'll also exercise your acquired analytic

Understand the environment businesses operate in, focusing on how both local (micro) and global (macro) factors influence organisational success. Explore how the economy impacts business performance, how global decisions affect UK businesses and how different groups, like customers, suppliers and stakeholders, shape decision-making. Learn about organisational purpose, structure and key theories. Explore environmental scanning tools and techniques and apply them across private, public and voluntary

Gain hands-on insight into marketing and sales in both traditional and digital settings. Explore marketing strategy, relationship management and the practical challenges faced by large companies, small businesses and startups. Apply theory to real customer experiences and learn how to manage profitable customer relationships in a fast-changing UK and global market. Reflect on your own consumer behaviour and explore key topics like branding, communication channels, segmentation, advertising, digi

In today's world, strong communication and collaboration skills are key for effective leadership and long-term success. Explore your own communication style and look at how individuals and organisations work together to deliver goods and services. Learn about communication and collaboration from personal, organisational and inter-organisational perspectives. Study relevant theories and how they apply in real business situations, helping you identify good practice and turn it into effective solut

Gain a solid foundation in management and leadership. Explore key theories, styles and approaches and examine how management and leadership work together, along with where they might clash. Learn core management concepts, including teamwork, communication and collaboration, and understand how strong leadership skills can help drive change and success in organisations. The module introduces both traditional and modern views, encouraging you to balance practical management with ethical leadership a

Understand how economics affects business decisions and organisational success. Start with the basics of economics and explore key questions such as: What products or services should be offered? What resources are needed? Who benefits? Look at how economic theories shape decisions and how changes in economic conditions influence supply, demand and costs. Learn how to interpret financial information and use accounting tools and techniques to measure performance and make informed decisions. This m

Understand entrepreneurship, enterprise and innovation by exploring the start-up process for new businesses. Assess and develop your own entrepreneurial skills. Learn why entrepreneurs are important to the economy and society, using tools like business modelling, lean start-up and open innovation to see how new ideas shape products and services. Explore intrapreneurship, how innovation happens within organisations, and its benefits. Build business skills, confidence, creativity and communication w

Gain practical project management skills to learn how to run business projects. Learn why projects fail and how to plan, monitor and close them effectively. Develop knowledge in creating project plans and management strategies, applying theory to work-based case studies. This module covers key principles like business case development, project planning and control methods. Understand project management fundamentals and gain the tools you need to manage projects confidently in your future career.

Gain a critical overview of how organisations manage their resources, including time, money, equipment and people, to achieve their goals. Explore resource management challenges in today's organisations and study the history and key principles of human resource management (HRM). Topics include recruitment, performance management and managing employee exits. Look into managing both internal and external resources, planning and ensuring supply, maintaining quality and handling disruptions to resou

This module provides you with an opportunity to reflect upon and gain experience for an approved placement undertaken during your programme. A placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

This module provides you with an opportunity to reflect upon and gain experience for an approved international study/work placement undertaken during your programme. A work/study placement should usually be at least 26 weeks or equivalent; however, each placement will be considered on its own merits, having regard to the ability to achieve the learning outcomes.

Gain knowledge of how organisations set their strategic direction, manage it and respond to change through programmes of transformation. Explore how organisations develop through key stages while aiming for competitive advantage and innovation. Study the history and theories of strategy and change, learning from key strategic thinkers in business and leadership. This module covers analysing both the external environment and internal organisational context, showing how these shape strategy formul

Examine the global trading environment and the principles and practices of international business in today's global context. Debate and consider different perspectives, including ethical ones. Develop your understanding of the international trading environment by exploring the frameworks within which international businesses operate and the key principles and practices that guide their activities worldwide.

Identify and analyse current issues in business and management that shape today's business world. Explore important topics like governance, compliance, accountability and sustainability. Examine the challenges managers and leaders face in modern organisations and learn how to address them. Look at the role of stakeholders, exploring their influence and power over an organisation's strategy and decision-making.

Explore a management issue from both academic and practical viewpoints. Use your knowledge of management principles and practices while learning research methods and ethical considerations. You can tailor the project to your interests and career goals. Develop your skills in investigating strategies, analysing evidence and making informed recommendations. It is a major part of your Honours degree, so a high standard is expected. Your work should demonstrate strong analytical skills and connect r