BA (Hons) International Fashion Business Bachelor's degree at Coventry University
BA (Hons) International Fashion Business at Coventry University has been developed to prepare graduates for careers in the global fashion industry, combining business fundamentals with sector-specific knowledge.
About this course
Fashion buyers, future business entrepreneurs, sustainable business brands; fashion careers are not just about designing clothes. The International Fashion Business BA (Hons) course gives you the business foundations to design the fashion industry of the future. From the provider’s course page.
BA (Hons) International Fashion Business is a Bachelor's degree (BA (Hons)) at Coventry University, based in Coventry Campus. It runs 3 years, studied full-time.
For Design studies graduates from this provider, 90% were in work or further study 15 months after graduating, 60% in highly skilled roles, typical earnings around £24,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Limited evidence Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Graduate Outcomes work or further study 90% (2021-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 75% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year one 4 modules
- Fashion ActivationCompulsory30 credits
Module details
In this module, you will be introduced to the context and culture of the fashion industry in its broadest sense, considering it from a range of positions and roles. You will explore how the different specialisms within the fashion industry work together and how you, as a practitioner, contribute to this landscape. You will explore the history of the discipline, contemporary contexts, and the relationship between practice and context, while fostering skills in critical debate, audience-aware writ
- Fashion PlayCompulsory30 credits
Module details
In this hands-on module, you will consider 'play' as an investigative and developmental tool used in the fashion industry to resolve problems and answer creative challenges. As a practitioner, communicator and developing professional, you will explore processes and techniques that encourage serendipitous and surprise outcomes, then reflect on these as part of your individual development. The module covers problem-solving and solution techniques, creative processes, interpreting briefs and taking
- Fashion CommunityCompulsory30 credits
Module details
In this module, you will explore a range of approaches to communication with different stakeholders and actors within the evolving fashion industry and broader creative sector. You will begin to consider your own means of communicating appropriate to your specialist area, and how you can best articulate your creative identity. Develop skills in explaining goals and intentions, reflecting on your personal experience in relation to practice, working collaboratively, communicating decisions and eff
- Fashion PracticeCompulsory30 credits
Module details
In this module, you will explore how fashion works in practice and within the fashion industry. You'll start to reflect on processes and techniques used by fashion practitioners, communicators and businesses and identify your strengths and areas for development. The module focuses on helping you identify and develop your skills and understanding.
Year two 4 modules
- State of the ArtCompulsory30 credits
Module details
What's happening now and what will happen next? Engage with discourse about the ever-changing fashion industry. Reflect on its current form and consider possible future developments, exploring the state of the industry and how global affairs impact on business practice. Investigate how this informs your developing discipline.
- Business RevolutionCompulsory30 credits
Module details
Develop your experimental approach to creative business practice. Reflect on your ability to balance risk with reward in selecting problem-solving techniques to achieve practical solutions to industry challenges. Utilising existing models and considering case studies, evaluate where new approaches can push existing practices forward and innovate in the field of business and entrepreneurship.
- Industry InterruptionCompulsory30 credits
Module details
Whether working independently or as part of a larger team, communicating plans and strategies is an essential part of business in fashion and the broader creative sector to interrupt the norm and introduce innovation. Develop appropriate communication methods and strategies, suitable for articulating your perspective, your work and your creative identity as a professional fashion business practitioner.
- Fashion SynthesisCompulsory30 credits
Module details
Connect your practical skills with your future ambitions in fashion business (or the broader creative sector). Exercise your individual preferences through the synthesis of fashion relevant personal practice. Utilise the skills and strengths developed in project work and taught sessions to negotiate a critical path and to curate a body of work which represents you as an individual working in this field.
Final year 4 modules
- New Fashion DriversCompulsory30 credits
Module details
Knowing where you are in an ever-expanding industry is essential to your success and professional longevity. Investigate your own role and location within the fashion industry as a business practitioner. Consider principles of ethics, sustainability and equity and how these relate to your individual goals and ambitions which drive you as you establish your future plans.
- Industry InnovatorsCompulsory30 credits
Module details
Refine your toolkit of traditional and innovative techniques for problem solving and developing innovative solutions. Consider the value of your portfolio of skills and perspective to your chosen market and level of fashion, lifestyle and broader creative industries, and evaluate how you contribute to the evolving needs of the sector.
- Collaborative EntrepreneursCompulsory30 credits
Module details
Your distinct creative identity is what sets you apart from other fashion and lifestyle business practitioners. Refine your tone of voice and handwriting relevant to your chosen specialist roles and responsibilities. Utilise negotiation skills and the ability to both lead and contribute through project activity considering how you work with peers, collaborators, customers or clients.
- Business PracticeCompulsory30 credits
Module details
The edges of the fashion industry are blurring. Lifestyle, sports, travel and fashion now overlap and influence each other in trends and movements. Articulate your role within the evolving creative industries. Evidence skills identifying current and future industry trends and how your specialist practice aligns with these and contributes to the prospective professional landscape.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This course equips you with the business foundations to shape the future of fashion, moving beyond design to focus on buying, entrepreneurship and sustainable brands. You'll usually start with core management, marketing and economics essentials, gaining insight into how firms work, customer segmentation and data analysis. In your second year, you'll build on this with operations, supply chain, organisational behaviour and strategy, learning how to improve processes and analyse competitive advantage. By year 3, you'll pursue specialist options such as entrepreneurship, international business, digital business, consulting or marketing, and typically undertake an innovation project or consultancy assignment that applies your learning to a real client brief or business challenge.
Who it's for
This course suits graduates interested in fashion industry careers who want grounding in business strategy and operations. You'll develop knowledge across specialisations such as marketing, finance, HR, operations, strategy, international business, entrepreneurship, supply chain and consulting. Most accepted students held A-levels or equivalent; the typical UCAS tariff band among recent entrants was 64–79 points. The course is taught in English at Coventry Campus.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study within 15 months of graduating. Of those working, 60% are in highly skilled roles or further study. National Graduate Outcomes data shows starting salaries (at 15 months) typically fall between £24,000 and £32,000. After five years, graduates nationally earn between £26,350 and £37,200. These are sector-wide figures, not university-specific guarantees.
University & format
BA (Hons) International Fashion Business, taught full-time in English over 3 years at Coventry University's Coventry Campus. Coventry University is a recognised UK degree-awarding body; its degrees are nationally recognised. The course holds Gold for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 55% |
| another higher-education qualification | 40% |
| an Access course | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students came in with a broad spread of qualifications and UCAS points. If you're worried about grades, this course has historically taken a wide range, and contextual offers may apply.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course. One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at Coventry University →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £24,000 | £21,000 – £28,000 | 25 |
| 3 years after | £22,000 | £17,000 – £26,500 | 295 |
| 5 years after | £27,500 | £22,500 – £34,000 | 295 |
Nominal earnings for graduates of this course/subject at this provider. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2021-23. Limited evidence. Published sample: 25; treat comparisons cautiously. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Web and Multimedia Design ProfessionalsSOC 2020 214 · 18% of published destinations · ASHE median £32,574
- Design occupationsSOC 2020 342 · 15% of published destinations · ASHE median £35,957
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 150; response rate: 55%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
90% were in work or further study 15 months after graduating, with a median salary of £24,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 7.5 out of 10: NSS 60.3% · in work or study 90% · continued 75%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Coventry University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Coventry Campus
2,964 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to Coventry University from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £20,800 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check Coventry University’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with Coventry University and gov.uk before you apply.
Related courses
More at Coventry University
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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