BSc (Hons) Marketing Bachelor's degree at Edge Hill University

Business Environment covers the basic principles of micro- and macro-economics. The micro element will provide a theoretical base, allowing for the study of organisational behaviour in the marketplace. The macro element will equip you with an understanding of the broader national and international environment in which business operates.

Assessment: 50% Coursework 50% Exam

Principles of Marketing provides an introduction to marketing and demonstrates its centrality to business decision making. The key focus is on customers and meeting their needs, which is central to the success of any business organisation. A range of marketing concepts, theories will be explored and set within the context of the fast moving and dynamic business environment. You'll also be introduced to the central philosophies of marketing thinking and practice. Topics covered include the market

Assessment: 50% Coursework 50% Exam

Introduction to Business Analytics offers an exploration into the foundational concepts of business analytics, serving as an essential base for further analytical studies. You'll be immersed into the diverse world of organisational data, guiding you through the intricacies of extracting, transforming, and structuring raw data for effective analysis. You'll be able to visually and statistically reveal patterns and characteristics within datasets, preparing you for future business analytics projec

Assessment: 60% Exam 40% Coursework

Marketing Communications introduces the promotional tools and techniques used to influence consumers and communicate product value to them. You will be introduced to a range of concepts and theories to explore these types of marketing communications and you'll analyse the techniques, tactics and strategies used by marketers to reach their target audiences effectively. You'll put this understanding into practice using the concepts covered to frame an analysis of a marketing campaign of your choic

Assessment: Coursework: 100%

Introduction to Digital Marketing recognises that the ubiquity of the internet has changed much of our consumption and has also affected marketing substantially. On this module, you will will develop a comprehensive understanding of crucial concepts, strategies, and tools necessary for achieving success in the dynamic domain of digital marketing. Areas such as website marketing, social media marketing, influencer marketing, e-commerce, digital advertising, AR, VR, and marketing the metaverse wil

Assessment: 70% Coursework 30% Exam

New Venture Creation introduces you to business planning and the development stages in business start-up. You will organise and evaluate theoretical perspectives in a practical setting, informing your future learning processes and outcomes. A key element of the module is a review of entrepreneurial skills and small business development through theoretical concepts of enterprise, self-employment and small business management. This module creates an awareness of emergent business types and their m

Assessment: 50% Coursework 50% Practical

Language 1 is ideal if you want to learn a new language, or further develop your current language skills, as an integrated part of this degree. The module will be taught in an interactive, communicative manner, using authentic materials in the target language. Emphasis will be placed on all four areas of reading, writing, speaking and listening. You will play an active role in the classes, engaging in role-plays, short conversations, videos, authentic texts and listening materials. You will also

Assessment: 85% Coursework 15% Practical

Work Placement provides you with an opportunity to hone employability skills, relate theory to practice and gain experience in a working environment. The module is designed to enhance your understanding, skill-base, personal development, aptitude for self-promotion and ability to reflect upon your experience in the workplace. It will also help familiarise you with professional business etiquette.

Assessment: 80% Coursework 20% Practical

Branding: Integrated Digital Campaigns is designed to link brand strategy and positioning to the creative aspects of branding, thus preparing you for the marketing, marketing communications and branding industry by building a clear bridge between creative solutions and formulating strategy. The module requires you to examine the elements required to build successful brands and specifically the use of traditional and contemporary media.

Assessment: 50% Coursework 50% Practical

Social Media Monitoring and Analytics equips you with an appreciation of the need for analytics in the market place. As companies are collecting large amounts of data, marketing decisions made by them have become more data-oriented. More and more companies are now heavily investing in marketing analytics. Therefore, analysing the 'digital footprints' in a meaningful manner is essential. Due to the unstructured nature of data, understanding behavioural patterns is complex. This module will provid

Assessment: 60% Coursework 40% Practical

Marketing Planning introduces the key concepts and models essential to marketing planning. The module emphasises how crucial meticulous marketing planning is for all organisations and explores the opportunities presented by aligning tactical marketing initiatives with the marketing planning process. The module includes the range of concepts that underpin the marketing planning process including an analysis of the macro and micro environments, the internal audit process, the development of object

Assessment: 50% Coursework 50% Exam

Consumer Behaviour considers the factors that influence what, where and when consumers buy and what they buy. Understanding the factors that affect buying behaviour enables marketers to predict the response of customers to marketing strategies. This knowledge can then be fed into the design and innovation process for new products and marketing campaigns. In addition, you will examine the issues of increasing consumerism and addictive shopping behaviours.

Assessment: 60% Coursework 40% Practical

Business Digital Strategy examines the implications of the internet and the rise of ubiquitous mobile devices that are changing business and society. Specifically, the module will explain how a new economy of creativity, opportunity, connectivity and content has been created. You will consider this 'digital economy', the key concepts underpinning commercial activities and investigate how the application of existing theories of competitive advantage and added value can be applied to, or are chang

Assessment: 100% Coursework

Entrepreneurship and Innovation explores characteristics, behaviours, attributes, and skills of entrepreneurship as well as the whole process of innovation from idea to product development and the conditions that must be fulfilled for innovation to thrive. The module explores research from a number of areas to highlight the importance of factors such as social and economic capital, local and regional infrastructure and the role of government in enabling (or disabling) innovation. You'll develop

Assessment: 50% Coursework 50% Practical

Global Marketing Management considers the way in which globalisation has transformed the world of business. You'll look at how companies internationalise to take advantage of the opportunities which an interconnected global economy presents. You will develop your understanding of markets while also considering how business leaders must evaluate and analyse constantly shifting environments. By the end of the module you will understand how global issues impact on marketing strategy and the decisio

Assessment: 100% Coursework

Marketing Simulation is designed to provide an understanding of marketing management and planning and to engage you in the marketing decision-making process via the use of a marketing simulation package. Working in a group, you will analyse the marketing environment, undertake competitor analysis, manage the marketing mix, and decide the positioning of your product portfolio.