BSc (Hons) Management with Marketing Bachelor's degree at Goldsmiths, University of London
BSc (Hons) Management with Marketing at GUL. Rather than treating them as separate disciplines, you'll explore how marketing strategy informs business decisions and shapes customer relationships.
About this course
BSc (Hons) Management with Marketing is a Bachelor's degree (BSc (Hons)) at GUL, based in Goldsmiths College. It runs 3 years, studied full-time.
For Business & Management graduates from this provider, 90% were in work or further study 15 months after graduating, 65% in highly skilled roles. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Sample size is not included in this snapshot. Cohort 2022-23. Graduate Outcomes work or further study 90% (2022-23; Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 80% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 (credit level 4) 8 modules
- Strategic ManagementCompulsory15 credits
Module details
This module will introduce you to key theories, insights and methods within Organisational Studies. In particular, it will critically examine different organisational forms, processes and contexts. The module places an important emphasis on the meaning and content of organisational strategies. It will help you develop the tools you need to analyse an organisation's positioning within the marketplace, and think/plan strategically in order to make it more competitive. You'll gain an understanding
- Foundations of Economics 1: TheoriesCompulsory15 credits
Module details
This module will introduce you to the key concepts and topics of microeconomics and macroeconomics. The first part of the module will focus on microeconomics. Specifically, the module will analyse how markets work and what determines the prices and quantities of goods traded in the market. You'll discuss how consumers and firms behave in the market and concepts such as market structure, firm performance, strategic rivalry, and growth strategies will be introduced. The second part of the module w
- Foundations of Economics 2: Business ApplicationsCompulsory15 credits
Module details
This module aims to allow you to explain economic issues through the application of microeconomic and macroeconomic theories, and wherever possible will focus on current public debates and controversies. Specifically, the topics explored in this module aim to raise your understanding of the complexity of the economic environment in which individuals, financial institutions, firms and governments operate. We will analyse some specific case studies in order to connect economic theories to contempo
- Understanding EntrepreneurshipCompulsory15 credits
Module details
The objective of this module is to introduce you to key concepts and theories in the field of entrepreneurship, and to different kinds of entrepreneurial processes, entrepreneurs and entrepreneurial businesses. It also examines how context and culture shape entrepreneurial activity.
- Introduction to MarketingCompulsory15 credits
Module details
This module will give you an introduction to marketing and help you understand the role of marketing within organisations and within society, and it aims at providing principles of marketing management. The first part of the module focuses on what marketing is and its role within society. You'll be introduced to the definition of marketing, the history of marketing practice and thought, the role of marketing within organizations, the value of marketing within organisations and society, and the r
- Finance and AccountingCompulsory15 credits
Module details
This module covers the core concepts of both finance and accounting. It will introduce students to the important financial and managerial accounting principles that are necessary when running any type of organisation- whether it is manufacturing, merchandising, service, non-profit, or government. It will give students an understanding of how management accounting information is used by managers in their planning and control activities and, is designed to prepare graduates for a variety of profes
- Identity, Agency & Environment 1Compulsory15 credits
Module details
In this module, subtitled 'Everything is a Text', you will consider the value of different types of texts and ways of imparting knowledge and ideas. You will reflect upon your identities as learners and future professionals in the world, considering a range of contexts: the academic/educational context, personal settings and the eco-systems that you live and work in. These reflections will be used to inform your practices as academic learners. You will explore academic literacies, different ways
- Identity, Agency & Environment 2Compulsory15 credits
Module details
This module, subtitled 'Researching Our World & Lives', builds on the conceptual and contextual foundations of Identity, Agency and Environment 1. You will learn how to conduct academic research and will be offered the opportunity to broaden and deepen your understanding of the relationship between your own interests, skills, values, career and non-career aspirations, the concepts, theories and contexts of your discipline, and the world. You will reflect upon your identities as researchers, and
Year 2 (credit level 5) 1 modules
- Marketing CommunicationsCompulsory15 credits
Module details
This module will provide students with the theories, principles and practice of marketing communications. Students will be exposed to a variety of theories and real life case to learn. They will learn to evaluate the strengths and weaknesses of the marketing communication campaigns, and how to create their own marketing communications plan. The module covers two areas of study: marketing communications strategy, and the analysis of effective communication. The first area concerns the marketing c
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree combines core management and marketing fundamentals with the flexibility to specialise in areas that interest you. You'll usually start with foundations in how organisations work, marketing principles, and business economics with data skills. In Year 2, you'll typically progress to operations and supply chain management, organisational behaviour and people management, and strategy. By Year 3, you can choose specialist options such as entrepreneurship, international business, digital business, consulting, or people and HR, alongside modules in innovation and a capstone project, either a real client brief or dissertation, that integrates your learning across the degree.
Who it's for
You're suited to this course if you're curious about how organisations work and what drives customer choice. You'll need a logical mind for analysing business problems and an interest in the real-world application of theory. The course suits people who think in systems, how pricing decisions ripple through operations, or how a campaign reflects broader company values. You'll work through case studies, data analysis and group projects, so you should be comfortable collaborating and defending ideas. If you prefer abstract theory to practical problem-solving, this may not be the right fit.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating. Starting salaries typically range from £24,000 to £32,000, rising to £26,350–£37,200 by year five (nationally, across the field). Roughly 60% of working graduates enter highly skilled roles. This degree prepares you for careers in brand management, market research, business analysis, product development and strategic roles across sectors, though employment outcomes depend on your choices, skills and how you market yourself to employers.
University & format
This is a 3-year full-time BSc (Hons) Management with Marketing, taught in English at Goldsmiths, University of London, a public university. Degrees from Goldsmiths are nationally recognised UK qualifications. The university received a Bronze award for teaching quality in the Office for Students' Teaching Excellence Framework (2023). Check the university's funding pages for information on bursaries and scholarships.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Provider-published requirement; check the linked course page before applying.
Work placement. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 70% |
| Other | 10% |
| a previous degree | 5% |
| another higher-education qualification | 5% |
| a Baccalaureate | 5% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Accepted students typically held strong UCAS tariffs. Check how your predicted grades compare and whether a contextual offer applies.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code NN25). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Provider fee page (England 2026/27 cap where not stated).
Check fees at GUL →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
were in work or further study
15 months after graduation
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Published threshold met. Sample size is not included in this snapshot. Cohort 2022-23. Each tab is a separate published measure; categories can overlap and should not be added together.
UK occupations graduates enter
Published graduate destinations, joined conservatively to UK SOC 2020, ONS pay and Skills England demand.
- Business and public service associate professionalsSOC 2020 35 · 30% of published destinations · ASHE median £38,760
- Artistic, literary and media occupationsSOC 2020 341 · 15% of published destinations · ASHE median £33,824
- Sales occupationsSOC 2020 71 · 10% of published destinations · ASHE median £15,975
- Elementary occupationsSOC 2020 9 · 10% of published destinations · ASHE median £19,087
Discover Uni JOBLIST/JOBTYPE; ONS ASHE 2025 provisional, all employee jobs; Skills England Occupations in Demand 2025. SOC is shown only for an exact normalised label match; demand is shown only at exact four-digit SOC. Published sample: 40; response rate: 55%. Pay describes the occupation across workers, not a guaranteed graduate salary.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Business Director, Marketing ScienceXcedeBusiness ManagerLGPS CentralBusiness Change ManagerIGA Talent SolutionsBusiness Case ManagerPeregrineBusiness DirectorMedialab GroupBusiness Rates SurveyorW TalentIs this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
90% were in work or further study 15 months after graduating. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.1 out of 10: NSS 72.4% · in work or study 90% · continued 80%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Goldsmiths College
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around Goldsmiths College
754 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to GUL from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is £22,000 / year for this course (from the provider’s fee page). You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check GUL’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with GUL and gov.uk before you apply.
Related courses
More at GUL
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
Request information about BSc (Hons) Management with Marketing
Prospectus, key dates, entry and funding, free to your inbox.