BSc (Hons) Marketing Bachelor's degree at Goldsmiths, University of London

This module will introduce you to key theories, insights and methods within Organisational Studies. In particular, it will critically examine different organisational forms, processes and contexts. The module places an important emphasis on the meaning and content of organisational strategies. It will help you develop the tools you need to analyse an organisation's positioning within the marketplace, and think/plan strategically in order to make it more competitive. You'll gain an understanding

This module will give you an introduction to marketing and help you understand the role of marketing within organisations and within society, and it aims at providing principles of marketing management. The first part of the module focuses on what marketing is and its role within society. You'll be introduced to the definition of marketing, the history of marketing practice and thought, the role of marketing within organizations, the value of marketing within organisations and society, and the r

This module will introduce you to the key concepts and topics of microeconomics and macroeconomics. The first part of the module will focus on microeconomics. Specifically, the module will analyse how markets work and what determines the prices and quantities of goods traded in the market. You'll discuss how consumers and firms behave in the market and concepts such as market structure, firm performance, strategic rivalry, and growth strategies will be introduced. The second part of the module w

In this module, subtitled 'Everything is a Text', you will consider the value of different types of texts and ways of imparting knowledge and ideas. You will reflect upon your identities as learners and future professionals in the world, considering a range of contexts: the academic/educational context, personal settings and the eco-systems that you live and work in. These reflections will be used to inform your practices as academic learners. You will explore academic literacies, different ways

This module covers the core concepts of both finance and accounting. It will introduce students to the important financial and managerial accounting principles that are necessary when running any type of organisation- whether it is manufacturing, merchandising, service, non-profit, or government. It will give students an understanding of how management accounting information is used by managers in their planning and control activities and, is designed to prepare graduates for a variety of profes

This module aims at providing a good understanding of core marketing management principles applied in consumers, industrial services and organisation both from a theoretical and a practical standpoint. It seeks to explain the value of a marketing focus to both customer and supplier, and analyses what marketing can do and does contribute to both individual and organisational users. This module will cover all the topics needed for marketing management and planning. The module will start analysing

This module, subtitled 'Researching Our World & Lives', builds on the conceptual and contextual foundations of Identity, Agency and Environment 1. You will learn how to conduct academic research and will be offered the opportunity to broaden and deepen your understanding of the relationship between your own interests, skills, values, career and non-career aspirations, the concepts, theories and contexts of your discipline, and the world. You will reflect upon your identities as researchers, and