BA (Hons) Business Management and Economics Bachelor's degree at Keele University

Our foundational professional development module is designed to help you identify and take advantage of your unique strengths. Using approved psychometric tools, you will learn about your strengths to uncover your inherent talents which will help you to shape your professional identity. This module offers a structured framework for you to reflect on your capabilities and areas for growth, supporting the development of your career plan. Through interactive workshops and guided reflection, you wil

Begin your study of Business Management with an introduction to the core functions of a contemporary organisation. Over the module, your will learn about essential knowledge about the core functions of the organisation: Strategy, Marketing, Accounting, Human Resources, and the Logistics and Supply Chain. You will learn core theory, practice and techniques. This immersive module will not only provide you with a overview of each function in the organisation, but will illustrate how all of the func

In an era where data drives decisions across all sectors, the Data, Visualisation and Decisions module equips you with the essential skills to understand, work with, and transform data to achieve actionable insights. You'll learn to use tools like Microsoft Excel and Tableau to understand the power of visualisation. Throughout the course, you will tackle real-world problems and critically examine the ethical and legal implications of data use, enabling you to effectively communicate your finding

Macroeconomics covers inflation, supply-side economics, macroeconomic equilibria, output and aggregate demand, consumption, money supply & money demand, fiscal & monetary policy, and exchange rate economics. Within microeconomics, production, consumption and government interventions are explored through the connection between economic theories and concepts and their applications to real case examples. These topics relate to the policies currently applied by the UK government and the Bank of Engl

The "Teams, People, and Performance" module focuses on enhancing practical skills for effective teamwork. It covers key concepts such as team dynamics, communication strategies, conflict resolution, and leadership roles. Students engage in hands-on activities, group projects, and case studies to apply theoretical knowledge in real-world scenarios. By the end of the module, participants will have gained essential experience in collaboration, problem-solving, and performance optimization within di

Using your commercial awareness and enterprise skills, you will tackle an actual organisational challenge, collaborating with a team gain first-hand experience of working with an organisation. This hands-on experience not only enhances your practical abilities but also encourages critical reflection on your personal and professional growth, steering you towards effective problem-solving and continued development of your professional identity.

In the second year, you will focus on the practical applications of operations and project management within organisations. This includes a thorough examination of operational strategies, quality management approaches, and the application of project management techniques. By concentrating on these key areas, you will learn how to enhance business efficiency, maintain high-quality standards, and successfully manage and execute projects in complex operational environments. This foundation prepares

The module explores issues relating to economic growth and policy. Theoretical and empirical work is employed to examine the patterns and determinants of economic growth, productivity & the changing shape of economies. The role of institutions is assessed, and aspects of economic policy decision-making are explored. It examines issues of regional development and influences on the spatial location of economic activities. Students develop knowledge of theory and empirical evidence to understand ec

This module is aimed at equipping students with relevant analytical tools in intermediate open economy macroeconomics. It focuses on monetary and fiscal policy problems within an international setting, considering the role of different exchange rate regimes and their consequences for economic policy. During the module, we will gradually build an open economy variant of the IS-LM model/ AS/AD, working with advanced mathematical techniques to derive generalised results on the impact of fiscal and

In a competitive job market, practical skills and understanding workplace dynamics are crucial. This module allows you to gain hands-on experience, enhancing your employability, and the opportunity to gain valuable professional insights via a 75-hour placement. You will be supported by various activities to secure a role and can source your own placement or apply to university-sourced roles. This module offers flexibility on when and how you complete your placement, enabling you to balance your

The business world is full of ethical dilemmas. This module is a practical, discussion-based course where you will select and explore current ethical issues in business. With your peers, you will engage in debates, presentations, and discussions, applying ethical theories to real-world scenarios. This hands-on approach develops critical thinking and communication skills, preparing you to navigate and address ethical challenges in today's business environment.

As a final-year student, you will compile and present your academic and project achievements in a professional portfolio that highlights your unique strengths. This module not only guides you to articulate your personal and professional attributes but also encourages reflection on your educational journey and career preferences. You will engage in recruitment and selection simulations, exploring both traditional CV and innovative no-CV approaches using various media. This comprehensive portfolio

The final year strategic management course focuses on integrating diverse knowledge areas to understand and manage complexity. You will look at the way organisations position themselves in their competitive environment, align internal resources with external environmental demands, and use strategic frameworks and tools to make decisions. You will work on developing comprehensive strategies that enhance organisational competitiveness and sustainability in a dynamic business landscape.

In your final year of study, you will undertake a significant project that reflects the subject area of your degree. You can choose between undertaking a solo project, or working with a group to collaborate on a large project. Your solo project might include undertaking a piece of research or a management report. If you prefer to work in a team, you might undertake a consultancy project for an organisation, or put on an event, helping you develop teamwork and project management experience.