BA (Hons) Digital Media Bachelor's degree at Keele University

Introduces you to creating content for social media. You'll work as a team to respond creatively to an industry brief and devise content in a range of formats that will connect with audiences. You will analyse what makes social media content compelling, exploring contemporary applications from marketing and entertainment to self-expression, art, storytelling, and activism. You'll be introduced to professional practices and standards and develop skills in creative decision making, while developin

The role of digital media in contemporary politics and society is a hotly debated topic, and one that aspiring digital content producers need to be aware of. This module will allow you to think critically about the challenges and possibilities of a digital world and your place and responsibilities within it, enabling you to think critically and creatively about the social context for digital content production. The module provides a transition to University study by developing foundational study

Introduces you to key tools you can use to analyse the social contexts, cultures, politics, and economics of media industries. From huge corporations to content creators, go behind the scenes to find out how media is produced, funded, regulated, distributed, and made across the globe. You will learn how media ownership, profit, and work are changing, and the role they play in shaping the media that gets made. The module further develops your academic skills needed for success in your degree.

Provides you with the foundational tools and skills you need to develop your student profile. You will learn about the different pathways in your cultural or creative field while developing your own identity as a cultural critic, creative, and citizen. You will explore and map out your personal and professional development goals and plans, ensuring you make the most of your time at university and beyond. You will gain professional skills in communication and team working.

Introduces key theoretical and practical aspects of popular music, exploring its socio-cultural context, functions, performers, markets, and scenes. It challenges cultural assumptions about sound and listening, examining popular culture, fandom, and sound recording. You will learn about music dissemination, consumption, and sharing on digital platforms, covering ethics, strategies, methodologies, and realities in today's music world.

Learn how to tell compelling and persuasive multimedia stories about the issues you care about. You will work with other students to analyse what makes multimedia stories impactful, exploring narrative structures, design concepts, storytelling applications, and interactive and transmedia elements. You will develop a nuanced understanding of the dynamics of storytelling across media forms and put this into practice. The module builds your project management skills in preparation for your final ye

Understanding media audiences and users is fundamental to analysing how meaning is communicated and negotiated. This module provides you with the concepts and tools you need to understand how audiences interpret and participate in media. You will learn about the methods and approaches media researchers use to find out about audiences' perspectives and experiences while gaining hands-on audience research skills. If you would like to do an independent research project in your final year, this modu

Where data comes from and how it is put to work are important questions for today's digital designers and creators. In this module, you will explore the politics and power of 'datafication' and examine its opportunities and challenges. You will then put this knowledge into practice by developing your skills in socially conscious design. You will think about how to design creative digital media products and projects with awareness of the social, economic, and political questions of design justice

Broadens your knowledge of the variety of career pathways open to you, enabling and enable you to identify, analyse, and showcase your degree skills and experiences effectively. Through completing and reflecting on problem-based tasks relating to different sectors, such as telling the story of a business, or writing a funding proposal to support a film festival, you will build your creative and collaborative skills and learn how to articulate them in ways that will be attractive to employers.

Why is brand culture so ubiquitous in how we understand ourselves and our society, and the way we live our lives? You'll investigate the histories and politics of marketing, advertising and consumerism, considering how and why promotional culture became such a key component of contemporary economies and societies. You'll think critically about the social and political impacts of brand culture, including environmental harm, exploitation, and inequality. You'll identify, discuss, and critically an

Are you interested in learning how to display artefacts online and archive them digitally in order to capture and reveal their historical significance? Taught by historians, digital media specialists, and curators, this module develops your skills in historical interpretation and presentation for public and professional audiences. You'll acquire techniques for collecting, organising, and preserving information; you'll experiment with the best formats for storing and retrieving data; and you'll a

Your project is the culmination of everything you've learned on your degree, where you'll have the freedom to develop a project on a topic of your choosing. You can select from two pathways: a research project or professional content creation. On both you'll develop independent project management skills. Guided by an expert supervisor, you'll be supported to communicate your ideas and content to high academic and professional standards, putting into practice what you've learned, showcasing your

From smartphones to algorithmic social media feeds to generative AI, new technologies are inextricable from processes of economic, environmental, cultural, and political change. But should we believe claims that a new technology will revolutionise how we live, interact, or work? You'll examine the social impacts of emerging technologies, considering their effects on your own professional and creative practice. You'll think about how technologies could be developed in more ethical, socially benef

Where do social media trends come from and what can they tell us about the politics and culture of our time? You'll look in-depth at cultures of online participation, where marketers and users interact and contribute to the reproduction and circulation of content that promotes lifestyles and cultivates feelings or 'vibes'.

Offers you the chance to contribute to the world outside Keele either through completing a work placement, a project for a client (or a series of projects for different clients), or working as a team to deliver a successful festival or event. You will be trained to showcase your creative and collaborative skills and abilities effectively before applying for an opportunity advertised through the module (or you can source your own, subject to it meeting the module's requirements).