BA (Hons) Film and Media Studies Bachelor's degree at Keele University

This first-year practice-centred module provides you with the foundational technical knowledge and theoretical tools for approaching creative filmmaking work, and an understanding of the ethics of creative work in contemporary AI contexts. Whether your interests lie in film direction, cinematography or editing, you'll develop skills in these varied areas of practice, building experience of digital camera-work and post-production tools. The final short film output will demonstrate your acquired t

This module provides you with the foundational tools and skills you need to develop your student profile. You will learn about the different pathways in your cultural or creative field while developing your own identity as a cultural critic, creative, and citizen. You will explore and map out your personal and professional development goals and plans, ensuring you make the most of your time at university and beyond. You will gain professional skills in communication and team working.

This module builds your knowledge of how meaning is constructed, communicated, and interpreted in visual media texts, from advertising to news and social media. You will learn to conceptualise and analyse the power of media texts, applying 'ways of seeing' to your own thinking about how to be a responsible and reflective image producer. This module provides your transition to university by introducing foundational independent study skills and the use of professional software that you will use th

In this module you will encounter how the past is presented in a number of disciplines, including contemporary film and media. Through considering 'public history', you will examine visual culture representations of the past as central to collective memory, constructions of identity, and contemporary politics. Working with students from different subjects, you will begin to develop key skills for Humanities students, including how to evaluate and interpret sources and communicate your arguments

This module will introduce you to the key dramatic principles required to write scripts for stage and screen. Drawing on texts from contemporary theatre, film and television, you will learn a series of fundamental skills, developing your understanding of character, dialogue, and structure. You will engage in a combination of lectures, seminar groups, and practical writing workshops, and guided by feedback from peers and tutors alike, you will work towards writing your own original script.

This springboard module provides you with essential tools for analysing and discussing film as a vital art form. Looking at films from diverse contexts, you will develop the critical and creative methods needed for your studies, alongside an understanding of film authorship in today's technological contexts. Producing a visual- or video essay, you'll display your acquired knowledge and skills, focusing potentially on film style and history, film genre, or critical ideas around the representation

This module introduces you to key tools you can use to analyse the social contexts, cultures, politics, and economics of media industries. From huge corporations to content creators, go behind the scenes to find out how media is produced, funded, regulated, distributed, and made across the globe. You will learn how media ownership, profit, and work are changing, and the role they play in shaping the media that gets made. The module further develops your academic skills needed for success in your

Animating the Screen illuminates the histories, theories and practices of film animation in its various forms, across an international context. You'll explore the evolving principles and techniques shaping animated film, from Disney to anime to Aardman, as well as the uses of animation in videogames and cinematic visual effects. Your production of a case study, storyboard, or short animated film will showcase your discoveries, and provide a critical and creative platform for later work in film t

Learn how to tell compelling and persuasive multimedia stories about the issues you care about. You will work with other students to analyse what makes multimedia stories impactful, exploring narrative structures, design concepts, storytelling applications, and interactive and transmedia elements. You will develop a nuanced understanding of the dynamics of storytelling across media forms and put this into practice. The module builds your project management skills in preparation for your final ye

Global Cinemas expands the focus of your work and knowledge up to this point, looking towards an increasingly diverse horizon of filmmaking traditions and theories. The module identifies key movements and figures in international filmmaking, looking also at the role of film festivals, exhibition and streaming services in promoting contemporary cinemas. Encouraging you to draw critically on your own viewing of film, the module provides an invaluable platform for the longer research project you mi

Why is brand culture so ubiquitous in how we understand ourselves and our society, and the way we live our lives? You'll investigate the histories and politics of marketing, advertising and consumerism, considering how and why promotional culture became such a key component of contemporary economies and societies. You'll think critically about the social and political impacts of brand culture, including environmental harm, exploitation, and inequality. You'll identify, discuss, and critically an

Youth culture has had a profound influence on society. On this module you will examine the historical development of subcultures from the 'classic' period to postmodernism and study a range of representations of youth subcultures, from the 1950s to the present, including fiction, film, fashion, and music. These texts will be explored against prominent theories on subcultures with especial reference to issues of class, gender, sexuality and ethnicity. The module builds on critical skills acquired

This module explores issues of representation, inequality and activism in global film culture. You'll build on your knowledge from the first year, critically assessing theories of cinematic representation around aspects of identity including gender, sexuality, race and ethnicity. Through an array of both mainstream and experimental films, you'll extend your understanding of film form, spectatorship and industry, as well as cinema's capacity to engage with society and culture, exploring issues su

Building on the practical skills and critical filmmaking knowledge acquired in first year, this module introduces you to the exciting specialist field of documentary filmmaking. Drawing on a range of film examples, theories and practical methods, you will explore the varied creative ways in which real-life experiences can be transformed into powerful and engaging stories on the screen. Guided by expert tutors, working in small teams, you will take charge of your own documentary