BSc (Hons) Marketing and Design Bachelor's degree at Lancaster University

This module lays the foundation for your journey in marketing by introducing you to the core principles that underpin the discipline. You will learn about the fundamental concepts of the augmented product and how organisations build customer value through deep market insights, which ultimately drive business success. As you deepen your understanding, you’ll begin to think critically about how organisations connect with consumers and operate within competitive environments.

This module brings together two essential areas: understanding consumers and crafting effective communications. You will explore the different factors that influence the consumer decision-making process, understanding how and why people engage with specific products, services and brands. Additionally, you will learn how marketers use communication strategies, branding and media channels to build meaningful connections between brands and their target customers.

Design is a dynamic and creative problem-solving process with distinct stages. In this module you’ll immerse yourself in this process and engage with it in a hands-on way. You will develop essential creative and analytical skills and build your confidence in: Conducting research Generating insights Exploring possibilities Prototyping Testing Refining ideas into innovative solutions Observation and documentation are key to good design, so you will learn methods such as: User shadowing Fly-on-the-wall observation Journey mapping to uncover behaviours, needs and opportunities This module encourages experimentation, iteration and critical thinking, fostering adaptability and resilience, key attri

The ability to effectively convey ideas through visual means is a fundamental skill for any design career and in this module, you will learn the skills to do this. This module focuses on key forms of visual communication, such as the photograph, the diagram and the page, encouraging you to explore such mediums both conceptually and practically. Through engaging lectures, practical studio activities and video tutorials, you will develop the ability to translate complex ideas into clear and compelling visuals. You will engage in collaborative learning with peers, as well as independent practice, responding to structured tasks that will strengthen your technical and creative abilities. Regular

Discover a fast-paced, highly creative module that challenges you to generate ideas quickly, experiment fearlessly and explore your creative voice through practical design. Working on a series of intensive one-week projects, you will explore different ways to develop and present your ideas, helping you to build confidence in your own creative process. You will learn to embrace failure as part of innovation, using feedback and testing to improve your concepts. Each sprint pushes you to think critically, adapt to new challenges and communicate your ideas effectively in weekly exhibitions and design reviews. Through momentum and experimentation, you will learn to overcome creative blocks and de

Your development as a future marketer starts here. Life in organisations can be complex, and to succeed as a marketer, you will need excellent interpersonal and leadership skills. Through practical activities and reflective tasks, this module supports you to develop your critical thinking and writing abilities, whilst also building communication, collaboration and personal effectiveness skills. You will gain the confidence to work in teams, express your ideas clearly and approach challenges with a professional mindset. This module is part of the LUMS commitment to professional development, providing study skills to equip you to learn effectively from day one, and giving you baseline employab

Focusing on the generation of insights through engagement with people, data and desk research, this module will strengthen your ability to apply creative methods and tools to develop impactful design solutions rooted in real-world contexts. You will explore participatory methods, such as workshop design for gathering and interpreting insights, alongside data-led processes and research. Emerging technologies, including AI, will be introduced as tools to enhance insight generation. You will learn how to transform data into meaningful concepts, strategies, and design narratives, ensuring your ideas are both informed and innovative. Practical, studio-based projects will foster playful, creative

Investigate how designers use visualisation to develop ideas, explore interventions and communicate possible futures. This innovative module will build on your previous knowledge gained from the Visual Communication module and enhance your skillset further with a range of technical and conceptual tools. Practical techniques for creating visualisations will include 3D modelling, rendering, generative AI, and data visualisations. You will also engage with contemporary issues in design visualisation, such as the ethical implications of using Generative AI in design practice. Featuring a dynamic blend of lectures, studio sessions, and video tutorials, this module promotes both collaborative and

Step into the role of a marketing decision-maker in a simulated digital business environment. You will experience the challenge of developing and adjusting marketing strategies in response to changing market conditions, while understanding the key role of marketing in interpreting research insights to make the right strategic decisions. This hands-on module allows you to apply your knowledge, build confidence in decision-making, and develop teamwork skills while managing competing priorities; skills that are highly valued in industry settings.

This module will support your learning of how marketers and advertising agencies develop strategies to engage with their target customers. You will explore how brands use digital tools and platforms to transform the way they connect with us, and how data is used to shape campaigns, target consumers, create personalised experiences and evaluate marketing performance. You will also reflect on emerging ethical issues such as privacy, data responsibility and the social impact of digital communications.

Join us as we challenge you to rethink how design can address urgent global challenges across both the physical and digital worlds. Businesses, policymakers and communities are increasingly looking for designers who can develop ethical, responsible, and future-proof solutions that reduce environmental and social impacts. This module equips you with the skills and knowledge to meet this demand, exploring how design can drive positive environmental, economic and social change. You will engage with sustainability frameworks and ethical design principles to develop creative, impactful solutions. Whether designing tangible products, services or digital experiences, you will explore strategies lik

Take on the challenge to explore possible futures and their societal implications by creating radical products and services that question the status quo. In this studio-based module, you will critically and creatively examine emerging innovations such as Artificial Intelligence, robotics, and biomaterials. Through doing this, you will be able to anticipate their long-term consequences and propose thoughtful, forward-thinking, creative responses. You will develop skills that enable you to envision future scenarios through creating 2D and 3D prototypes that make speculative futures feel real and relatable. With businesses, governments and NGOs increasingly looking for future-focused designers

This module evaluates the value chain of global organisations who work together to design, source and deliver products to the end consumer. You will learn how marketers need to understand global market dynamics to ensure that products are produced, transported and sold in ways that deliver maximum value to the end consumer whilst being profitable for all organisations involved. This module will also explore the key ethical and sustainability challenges faced by marketers, organisations and consumers.

Explore what shapes how people think, feel and behave as consumers. This module deepens your understanding of consumer behaviour by examining key theories relating to social, cultural and personal influences. You’ll investigate how shifting values are influencing consumer decisions and reshaping markets, including aspects of consumer vulnerability and ethical marketing.

Before any organisation can create products, services, and brands, and the campaigns which bring these to life, they need to have clear understanding of their target customers. In this module you will develop your ability to ask meaningful questions and explore how marketing research supports better decision making. You will learn how to design and evaluate research using both qualitative and quantitative approaches and apply analytical thinking to real-world marketing problems through interpreting insights from data and research.

Boost your CV by gaining international experience and earn credits towards your degree. You study abroad at a summer school at a partner university between your first and second year. You will gain subject-specific business knowledge and experience studying in a different country and culture. You can choose from a wide selection of partner universities based on where you want to study and the subjects offered. Some of your assessment will take place at the partner university. You will also write a reflective essay after you return to help you articulate what you have learnt during your time abroad. This will help you to link your experiences to employability for future interviews. To complet

Helping you gain essential industry experience, this module allows you to work on a live project with a real client, providing valuable insight into the role of a design consultant. In a team, you will tackle real business challenges, delivering creative solutions grounded in robust design research. Each project is unique, shaped through collaboration with your client to meet their specific needs, while aligning with your team’s strengths. Your brief could cover: Product Design Brand Design User Experience Design Design Strategy Throughout the module, you will refine your skills in data gathering and analysis, idea generation, conceptualisation and visual communication. You will also develop

You will explore what makes brands powerful and how they create value in competitive markets. This module introduces you to strategic approaches to brand development, positioning and identity. You will consider how brands connect with audiences emotionally and culturally, and how ethical branding and inclusivity are increasingly central to long-term brand success.

Creatively blending design, leadership and innovation, this module will explore design and systems thinking to help you become an agent of change. As you prepare to graduate, this module will enable you to develop your unique design leadership approach and communicate your design vision and values. You will learn key principles of design management, design and product development processes and tools for designing sustainable business models, to help you transform creative ideas into impactful solutions. With a forward-thinking approach, you will explore the diverse future roles of designers as well as learn to create and communicate a strong value proposition, positioning design as a key dri

Explore how organisations operate across borders and adapt their marketing strategies to different international contexts. You will examine global trends, cultural influences and the challenges of managing global brands. This module encourages you to think critically about ethical and sustainable practices in global markets and prepares you for roles in multinational environments.

Discover how marketing works in business markets, where long-term relationships and negotiation play a central role. You will examine how organisations market to other organisations, manage key accounts and build trust in complex decision-making processes. Additionally, you will learn about effective strategic negotiating skills and reflect on the ethical dimensions of working in B2B environments.

This module explores some of the most pressing issues that marketers face today. Topics might include digital transformation, sustainability, inclusivity or changing consumer values. You will be encouraged to reflect critically on the role of marketing in society and consider how your own practice can contribute to a more responsible future.

The human condition is becoming increasingly complex, influenced by a variety of factors that are mediated and amplified through our deep connection with technology. In this contemporary module, you will deepen your understanding of this condition and look at how and why consumers behave the way they do. This module takes a more analytical and critical approach, drawing on advanced theories and emerging perspectives. You will explore how values, identities and social contexts shape behaviour, as well as how marketers can respond to the complex and evolving expectations of consumers.

This module highlights the growing significance and importance of influencer marketing for brands. You will learn how to effectively select and work with influencers and how to create successful influencer marketing campaigns. You will also be encouraged to think critically about the implications of influencers and influencer marketing for consumers and society.

In an increasingly competitive world, marketing plays a crucial role in shaping the direction and strategy of global and national organisations to create sustainable success. This module challenges you to think at a higher level about how marketing supports organisational goals. You will explore how strategic thinking influences decisions around product portfolios, markets and customer relationships. As you examine contemporary challenges such as sustainability and competitive disruption, you will build your ability to evaluate and develop integrated marketing strategies.