BA (Hons) Business Management with Marketing Bachelor's degree at Leeds Beckett University

In an increasingly dynamic and competitive global business landscape, entrepreneurial strategy is central to organisational innovation, economic growth, and individual career development. This module introduces the core principles of entrepreneurship, exploring how strategic thinking, opportunity recognition, and innovation can transform ideas into viable business ventures. Through a blend of theory and practical engagement, you'll examine the role of entrepreneurial strategy in driving economic

Assessment: The assessment combines an academic report with an employer-based activity, giving you the opportunity to demonstrate theoretical understanding and apply entrepreneurial concepts in a live business setting.

Gain an awareness of the economic environment that modern businesses operate in. This module will give you an understanding of the principle economic perspectives and theories relating to the operation of the global economy. You'll study important worldwide macro-economic issues as you investigate key global markets, economies, and challenges.

Become familiar with key marketing principles and appreciate how contemporary marketing concepts are used by organisations. You'll gain an insight into modern marketing challenges and the consequences for organisations if they fail to become customer orientated. This module will help you develop your skills to analyse business environments and successfully apply appropriate marketing mixes and strategies to achieve organisational goals. You'll learn how to set your organisation apart from others

Examine how managers can understand and use different financial information to make informed decisions. You'll consider how different shareholders can use financial statements as a means of assessing a firm's performance. To solidify your understanding, you'll gather and analyse information from published annual accounts of a Public Limited Company, identifying its financial position and main policies. By the end of the module, you'll be able to effectively use and recommend accounting technique

The bond and evolution of data, analytics, and commercial application has rapidly changed the way in which businesses operate. This includes the way they make money, sell services and products, measure success, invest in sustainable people and business practices and the ethical impact decisions have on society. This module will introduce you to the technical terminology needed to understand and confidently explore business data, analytics, and tools. You'll explore the wider context of business

Get stuck into the people side of business. Studying four main themes, you'll cover: motivation, management, leadership and teams. You'll look at these within the context of culture, political environment, global working and intercultural competence. Not only will you gain a strong understanding of leadership and managing people, but you'll also become a critical thinker able to articulate the skills you can offer future employers.

Gain a detailed insight into the fascinating world of marketing. You'll explore a variety of concepts, models and theories concerned with marketing, as well as relating them to the profession and reality of marketing in practice. As part of this module, you'll learn to assess the impact of stakeholders and analyse developments within a given marketplace. You'll understand how and why organisations conduct market research, analyse customer behaviour and identify and assess challenges in the data

Understand the structure of business finance and its application to the decision-making processes in organisations. This module aims to give you a general grounding in the role of financial management within a business. We'll examine the theoretical concepts that underpin the modern approaches that businesses take towards finance and look at key financial management decisions. Studying both internal and external sources of business finance, you'll learn how to address financing decisions and rai

Explore how businesses and organisations achieve competitive advantage through efficient operations and supply chain strategies. In this module, you'll investigate real-world business scenarios, using both qualitative and quantitative data to understand, apply, and analyse key concepts and principles in operations and supply chain management. Your learning will be hands-on and practical.

Assessment: Assessment takes the form of a multimedia case simulation based on a real-life client organisation. You'll step into the business, analyse its operations and make strategic recommendations for improvement using the tools and techniques you've learned throughout the module.

Learn to apply the broad concepts, principles and theories of marketing to the planning process, such as the creation of a product or service for a defined target market. You'll be well equipped to develop marketing plans through the application of marketing principles. This module reflects the highly competitive and increasingly global environment, along with the need to embed sustainability, using a diverse range of examples. Upon completion, you'll recognise the strategic importance of market

Understand the nature of managerial decision making and its complexities including the tensions between ethics and cost effectiveness. You'll explore the role of cognition, perception and motivation in decision making, as well as the negotiation skills essential in effective decision making. You'll engage with both theory and practice as you learn the foundations for making team decisions and reaching a collective agreement.

Explore the leadership skills and competencies required for managers in a global environment. This module focuses on managerial employability and how you can gain the expertise to get to where you need to be. We'll equip you with competences relating to job search, application and selection, as well as an understanding of your individual 'personal brand'. You'll also develop a strong self-awareness and the confidence to maximise your employability upon graduation.