BA (Hons) Marketing and Public Relations Bachelor's degree at Leeds Beckett University

Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession and marketing practice. You'll learn about the marketing mix and the application of marketing tools that contribute to enhancing customer satisfaction.

Explore the key principles that drive the understanding and application of artificial intelligence (AI) in marketing, digital marketing, public relations and advertising. You'll study the main concepts, tools, and techniques associated with AI and have the opportunity to use and apply them in a variety of relevant settings. Through a combination of theory and case studies, along with practical exercises, you'll begin to understand how AI works in industry and its effects both now and in the futu

Discover how marketing, public relations, advertising and digital content work in real life. This module follows a logical and simple route through an analysis of the current marketing environment. You'll explore the scope of and learn to apply practical marketing and communications activities and tactics when delivering organisational goals. You'll also begin to consider how any recommendations can be implemented and monitored.

Develop a range of communication tools across traditional and digital platforms as you create a media kit for an organisation or brand. This module will increase your awareness of what it takes to become a competent marketing and communications specialist. You'll enhance your interpersonal, problem-solving, and practical skills during the production of a personal and professional development plan. By the end of the module, you'll be able to communicate more clearly, concisely and ethically when

This module will provide an overview of modern corporate and strategic communications. We'll give you an insight into a substantial collection of essential topics that reflect modern practice in a range of sectors and global settings. You'll study core roles and responsibilities for communications practitioners such as stakeholder engagement and management; media relations; environmental, social and governance (ESG); reputation; image and identity management; visual communications; digital and s

This module is built around a brief set by The Global Communication Project (GlobCom). You'll join a mixed virtual intercultural team - involving students from 16 universities around the world - to develop a communications campaign for a real international client. Working with your team, you'll create and manage the project on a local and global level. Once the module is completed, you'll present your ideas to the client at a symposium hosted by one of the participating universities.

Gain a hands-on, practical understanding of the consumer journey, looking at both online and offline, examining how the two modes and relevant touchpoints interact. You'll be equipped with the knowledge and skills to develop effective campaign plans through the application of marketing, public relations, and communications principles. By the end of the module, you'll understand the complexities of the contemporary marketplace and begin to make decisions that provide value to your customers, stak

Develop an in-depth appreciation of branding and how it should be considered as part of an integrated communications plan. This module will build your understanding of branding, consumer relationships with brands and the brand building and management process in a dynamic, highly competitive operating environment. You'll have the opportunity to practice developing and delivering contemporary brand communications activities and campaigns across many industry sectors.

Stategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You'll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. Analysing the marketing environment using relevant strategic marketing tools and theories, you'll learn to make appropriate recommendations. By the end of th

Build your understanding, knowledge and expertise in practice-based contemporary communications and consultancy. This module provides the opportunity for you to manage a research project in a 'live' business environment. You'll develop key skills ranging from consultancy and management skills, reputation management and media relations to professionalism, team working, and oral and written skills. Additionally, you'll learn how to deliver a comprehensive, well-researched management report to clie

Explore the key concepts of public relations from a managerial and business perspective. You'll gain entrepreneurial and enterprise skills by pitching for clients using a 'live brief' provided by a public relations, branding, or integrated communications agency. We'll help you to develop the skills and competencies needed to succeed in a PR consultancy or in-house communication management environment.

This module enables you to further develop your independent learning skills and demonstrate your capacity for sustained individual effort. You'll analyse and evaluate data and bring together ideas about your chosen research topic within the field of marketing, digital marketing, public relations, and/or advertising. You'll have the option to carry out your research in the form of a dissertation or practical research project.