BA (Hons) Marketing Bachelor's degree at Leeds Beckett University

Gain a detailed insight into the world of marketing. Explore a variety of marketing concepts, models and theories and relate them to the profession and marketing practice. You'll learn about the marketing mix and the application of marketing tools that contribute to enhancing customer satisfaction.

Explore the key principles that drive the understanding and application of artificial intelligence (AI) in marketing, digital marketing, public relations and advertising. You'll study the main concepts, tools, and techniques associated with AI and have the opportunity to use and apply them in a variety of relevant settings. Through a combination of theory and case studies, along with practical exercises, you'll begin to understand how AI works in industry and its effects both now and in the futu

Discover how marketing, public relations, advertising and digital content work in real life. This module follows a logical and simple route through an analysis of the current marketing environment. You'll explore the scope of and learn to apply practical marketing and communications activities and tactics when delivering organisational goals. You'll also begin to consider how any recommendations can be implemented and monitored.

Develop a range of communication tools across traditional and digital platforms as you create a media kit for an organisation or brand. This module will increase your awareness of what it takes to become a competent marketing and communications specialist. You'll enhance your interpersonal, problem-solving, and practical skills during the production of a personal and professional development plan. By the end of the module, you'll be able to communicate more clearly, concisely and ethically when

Gain an understanding of the marketing research process. You'll further develop knowledge and skills in planning and implementing marketing research projects.

Gain a hands-on, practical understanding of the consumer journey, looking at both online and offline, examining how the two modes and relevant touchpoints interact. You'll be equipped with the knowledge and skills to develop effective campaign plans through the application of marketing, public relations, and communications principles. By the end of the module, you'll understand the complexities of the contemporary marketplace and begin to make decisions that provide value to your customers, stak

Develop an in-depth appreciation of branding and how it should be considered as part of an integrated communications plan. This module will build your understanding of branding, consumer relationships with brands and the brand building and management process in a dynamic, highly competitive operating environment. You'll have the opportunity to practice developing and delivering contemporary brand communications activities and campaigns across many industry sectors.

Gain an understanding of the role of creativity within advertising. This module will introduce you to key concepts and documents in the creative process to produce engaging and effective advertising. You'll cover each stage from creative brief writing and interpretation, to pitching and ideation. As you build your creative portfolio, you'll explore the relationships between advertising, conceptual thinking, creative writing and design. By the end of the module, you'll have developed the knowledg

Study the concept of content marketing and its strategic importance to an organisation. You'll analyse the content marketing approaches of various companies and discover how content marketing links to corporate goals and marketing objectives. Once you understand these concepts, you'll develop your own content marketing plan for an allocated 'live' business. You'll use your new knowledge of audiences, content purpose and format, as well as the key theory of storytelling to bring it to life.

Retailers need to stand out from the competition in a very crowded marketplace. One way of achieving this is through effective visual merchandising. You'll examine the techniques and strategies retailers employ to merchandise their products to attract customers. These include; window display techniques, space management, store design and layout, point of sale and product arrangement. As well as studying the theory behind visual merchandising, you'll be given the opportunity to practice visual me

Stategic marketing allows organisations to understand dynamic markets, build a competitive advantage and maximise opportunities for growth and value building. You'll evaluate strategic marketing activities and develop an awareness of strategic aspects of marketing as well as major aspects of the planning and control of marketing operations. Analysing the marketing environment using relevant strategic marketing tools and theories, you'll learn to make appropriate recommendations. By the end of th

Sustainable marketing can drive long-term value creation while minimising negative impacts on the planet and society. This module will help you understand the principles, strategies, and practices of sustainable marketing within the contemporary business environment. You'll explore the importance of sustainability in marketing decision-making and its implications for business profitability, societal well-being, and environmental preservation. We'll empower you with the knowledge and skills to be

The global services industry has expanded rapidly to become the largest economy sector in most developed countries. In this module, you'll gain important insight into and understanding of the marketing of services by examining the drivers for growth, alongside technological, commercial and socio-cultural developments. You'll study the complexities and challenges in service delivery and innovation in a contemporary global marketing setting. By the end of the module, you'll understand the novel na

This module enables you to further develop your independent learning skills and demonstrate your capacity for sustained individual effort. You'll analyse and evaluate data and bring together ideas about your chosen research topic within the field of marketing, digital marketing, public relations, and/or advertising. You'll have the option to carry out your research in the form of a dissertation or practical research project.