BA (Hons) Digital Marketing with Foundation Year in Business Bachelor's degree at Leeds Trinity University

Develop core academic skills such as using electronic resources, planning and note-taking, communication skills related to essay and report writing and delivering presentations. Manage your time, prioritise tasks and manage stress, and become more confident in engaging with collaborative learning, debates, discussions and critical reflection.

Develop the foundational skills necessary for effective business analysis and consultancy with a focus on practical application and team collaboration. Cover analytical tools and techniques, statistical data in business decision-making, numeracy skills and numerical data interpretation. Apply skills in a real-world context through a live business brief from an external business.

Extensive overview of how businesses operate and are managed. Understand structure, culture and governance in business organisations. Develop knowledge of business environments and issues around ethics, sustainability and responsible business practices. Cover business functions such as marketing, accounting and operations, management theories and practices, global economic environment and business ethics.

Explore the pivotal role of creativity and innovation in shaping sustainable businesses. Investigate how innovative cultures, behaviours, structures, systems, procedures and policies support continuous innovation. Encompass individual, corporate and social entrepreneurship, highlighting the diverse impact of entrepreneurial ventures.

Basic introduction to the marketing environment, marketing management, and the role of marketing. Impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice. Study marketing mix elements such as product, price, promotion and place, service and retail marketing, and the impact of technological developments like e-commerce.

Introduction to financial markets and institutions, exploring fintech, digital finance, payment systems and alternative finance. Understand types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses. Measure financial position, financial performance analysis and report cash flows. Analyse and interpret financial statements using key financial ratios.

Study the nature and complexity of organisations and be introduced to the functional specialism of people management. Compare different approaches to management theory, such as Taylor/Fordism and Human Relations. Cover topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.

Develop a critical understanding of the two broad phenomena of globalisation and social justice. Explore subjects related to poverty, human rights infringements, inequalities and other social justice-related issues. Study theoretical debates on globalisation and social justice in the current business environment.

Theory and practice of content creation, from the consideration of the platform and the media to planning content and engagement as part of a digital marketing strategy. Understand the human side of brand engagement and storytelling. Learn how to adapt narrative and adopt different media to fit contemporary platforms. Understand co-creation methods and participatory culture. Measure success using analytics and KPIs.

Prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process. Analyse professional development and personality and learn the importance of teamwork and effective interpersonal relationships. Develop graduate-level employability skills through reflective learning and self-directed study.

Explore the essential brand relationship between organisations and their audiences and the application of rationale and cognitive communication strategies used to engage and influence audience perceptions. Practical knowledge of marketing communication tools such as advertising, public relations and direct marketing and the deployment of these tools in conventional and digital media environments.

Develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions. Comprehensive understanding of the principles underpinning the research process, and the tools required to carry out key research tasks. Study the fundamentals of scientific inquiry, ethical considerations in research, and basic methods of quantitative and qualitative data collection.

Explore marketing practices in the service sector and see the difference between marketing products and services. Look at approaches for different types and sizes of service organisations, from international corporations such as airlines and banks to small businesses such as dry cleaners and hairdressers.

Link with external organisations and businesses to source a work-related project within your chosen area of interest enabling you to develop employability skills in the context of your chosen career path. Enhance essential skills in business and sector awareness, as well as effective interpersonal communication.