BA (Hons) Digital Marketing Bachelor's degree at Leeds Trinity University

You will get a basic introduction to the marketing environment, marketing management, and the role of marketing in the world. You will look at the impact of a customer-centred approach, marketing research, market analysis, segmentation, targeting and positioning theory and practice. You will also study marketing mix elements such as product, price, promotion and place, how service and retail marketing works in theory and practice, and the impact of technological developments like e-commerce.

You'll be introduced to the financial markets and institutions, exploring fintech, digital finance, payment systems and alternative finance. Learn about the types of business organisations, the role of stakeholders, and how regulatory and non-regulatory factors affect businesses. Measure financial position, financial performance analysis and report cash flows as well as analyse and interpret financial statements using key financial ratios. You'll focus on developing your accounting and financial

You'll study the nature and complexity of organisations and be introduced to the functional specialism of people management. You'll be encouraged to compare different approaches to management theory, such as Taylor/Fordism and Human Relations, as groundwork for future studies. Class-based exercises will take you through topics such as leadership, motivation, group formation, behaviour, change, and the international implications of people management.

You'll develop a critical understanding of the two broad phenomena of globalisation and social justice. You will be inspired by Leeds Trinity University's strategic themes, exploring subjects related to poverty, human rights infringements, inequalities and other social justice-related issues. You'll study theoretical debates on globalisation and social justice in the current business environment, responding to current events in both lectures and workshops.

You'll be introduced to the theory and practice of content creation, from the consideration of the platform and the media to planning content and engagement as part of a digital marketing strategy. Focus on the human side of brand engagement and understand that behind every data-point is a person and a potential relationship, not just with the individual but also with their online community. You'll understand that organisations and brands need to connect and communicate with diverse audiences ac

You'll prepare career and study plans, find out how to search for job opportunities and experience a typical graduate trainee assessment centre recruitment process. In workshops, you'll analyse your professional development and personality and learn the importance of teamwork and effective interpersonal relationships. You'll develop graduate-level employability skills through reflective learning and self-directed study.

You'll be encouraged to explore the essential brand relationship between organisations and their audiences, the application of rationale and cognitive communication strategies used to engage and influence audience perceptions. Be equipped with practical knowledge of marketing communication tools such as advertising, public relations and direct marketing and the deployment of these tools in conventional and digital media environments.

You'll develop the fundamental knowledge and skills needed to carry out primary and secondary research and to analyse and present findings and conclusions. You'll acquire a comprehensive understanding of the principles underpinning the research process, and the tools required to carry out key research tasks. You'll study the fundamentals of scientific inquiry, ethical considerations in research, strengths and weaknesses of different data collection methods, and basic methods of quantitative and

You'll be encouraged to link with external organisations and businesses to source a work-related project within your chosen area of interest enabling you to develop employability skills in the context of your chosen career path. You'll enhance essential skills in business and sector awareness, as well as effective interpersonal communication alongside practical elements involved in the negotiation and management of projects.

Working closely with a real client, you'll plan and produce a campaign documentation, including posting schedule, event calendar, risk assessment, content and engagement plans and example assets, media and/or storyboards. You'll learn key elements of project, media and risk management in digital and integrated marketing, storytelling through transmedia, audience building, crowdsourcing and influencer outreach. Understand and navigate the complexities of dealing with multi-faceted teams and outpu

Analysing theoretical developments in international marketing, you'll gain an advanced understanding of international consumers and their needs. You'll study international environmental analysis and information sources, market entry strategies such as exporting and importing, and the operational aspects of international marketing practice. You will analyse national and organisational culture as a factor in international marketing, international trade and development, and ethical issues in intern

You'll develop entrepreneurial mindsets and introduce them to the main frameworks related to processes, strategies and sources of innovation as well as new trends in innovation. You'll learn about the role of creativity in problem-solving and the application of design thinking to different business tasks.

You'll learn the importance of sustainability in contemporary business operations and acquire the specific skills, tools and techniques of sustainability assessment and understand the significance of sustainability practices. You'll be introduced to sustainability in general, and the various sustainability issues and practices relevant to business operations, including the benefits and challenges of adopting sustainability practices, the role of stakeholders, the supply chain and corporate socia

You'll explore project management, including tools required for professional planning, implementing projects, evaluating the associated benefits and costs, and managing risk and uncertainty. You'll address the challenges of project organisation structures and resource scheduling. You'll develop a project plan, encouraging you to discover the principles of stakeholder/client management and learn how to build effective project teams and leadership skills. We aim to deliver a realistic baseline of

You'll learn about banks, markets and other financial institutions which support business and investor activity in the UK and in Europe. Begin with the banking sector, and will be encouraged to understand, critically analyse and assess the operations and effectiveness of a range of financial facilities in the light of a rapidly changing regulatory environment in response to recent internal and external shock. Develop working knowledge of a range of financial instruments and ownership structures,

This module is designed to support you in self-directed learning through enquiry and research. You'll be encouraged to work alongside your supervisor to pursue an angle of enquiry pertinent to an area of business specialism. Content will be driven by your needs as a researcher to build your project artefact.