BA (Hons) Business Marketing With Foundation Year Bachelor's degree at Lincoln Bishop University

You will gain theoretical understanding and practical application of core academic skills. You will understand the definition and importance of academic integrity and explore the key skills required for effective academic practice. You will develop skills in academic and information literacies, including the ability to locate, evaluate, and reference academic sources. The module will provide guidance and practice on academic writing conventions, critical reading strategies, reflective practice,

You will identify and develop personal tools for effective learning as a student in Higher Education. The nature and purpose of Higher Education will be explored, including developing an understanding of independent and autonomous learning. You will reflect on your own skills as a learner and learn how to establish goals for self-development. A range of functional, organisational, and practical skills to support learning will be introduced, including time management, personal organisation, and p

You will define critical thinking and engagement and learn how to apply these in the construction of an academic discussion. You will explore practices to develop critical thinking and learn how to research, construct, and defend an academic argument. You will practise critical engagement with academic sources as part of research and begin developing skills of summary and synthesis to support your own arguments. You will apply critical thinking and engagement skills to an area of inquiry in your

You will explore the nature and use of documentary and evidence-based sources within academic practice. The module is interdisciplinary, allowing you to investigate a variety of evidentiary sources such as documentary sources, case studies, archival material, and policy. You will begin to learn to analyse and evaluate such sources critically and to consider them within the broader context of academic research. The use of documentary and evidence-based research across disciplines will be explored

You will explore the nature and use of data within academic practices. The module is interdisciplinary, allowing you to investigate a variety of data sources and types, including qualitative and quantitative. You will begin to learn to interpret, analyse, and represent data in a meaningful way. You will learn about different methods of data collection and the use of data across disciplines will be explored, analysed, and evaluated critically.

You will explore key ideas, theories, and philosophies that underpin a range of academic disciplines. You will learn how these ideas developed and influenced thinking and evaluate their importance within the context of an academic discipline. The module will explore how such ideas have evolved over time and their influence both on academic practice and broader contexts. You will develop and apply skills of critical analysis to discuss and evaluate the ideas and theories, and have the opportunity

You will explore the role and impact of academic practices within the context of local communities. You will explore the social purposes of education, specifically Higher Education, and consider how academic research intersect with community and social practices. The module will explore how different academic disciplines can provide insight and enable interventions into local communities. You will develop and apply skills of critical analysis to explore a topic of local interest in relation to y

This module will explore the environments in which organisations operate and will equip you with the ability to understand and analyse the interrelatedness of organisations and their environments. You will explore the dynamics of the modern business environment and links will be made to business planning and achieving competitive advantage. Factors impacting on an organisation's internal environment including the impact of legal status on the governance of an organisation, the purpose of mission

This module seeks to develop your understanding of the key concepts and terminology used in marketing environments. The role and function of marketing within organisations is explored as are the factors that influence consumer behaviour. The influence of stakeholders on an organisation's approach to marketing will be evaluated within this module through a scenario-based approach. You will be introduced to the key components of the marketing environment and will be actively encouraged and enabled

This module equips you with a firm basis of academic and professional skills required for success at university and in the graduate career market. This module assists you to transition into Higher Education and to develop your own performance in terms of the skills / competencies and behaviours used within twenty-first century organisations. You'll be introduced to reflective practice, personal and professional development planning, team work and professional behaviour including business etiquet

This module equips you with the basic financial management skills to enable the development of sound financial acumen needed to ensure decision-making in financial management. These basic financial management skills are essential for success in business regardless of whether an organisation has a dedicated finance department. The module will explore the role of the finance function, the benefits and drawback of various sources of finance, current regulatory compliance and key financial documents

This module is designed to introduce you to digital marketing. This module is applied in its nature and challenges you to develop a digital marketing plan that will aid an organisation to achieve specific digital goals through careful consideration of selected marketing channels such as paid, earned, and owned media. This module brings you to the forefront of modern practices: bridging the gap between theory and its practical application. You will thus explore a variety of current and emerging o