BA (Hons) Sport Business Bachelor's degree at Liverpool John Moores University
BA (Hons) Sport Business at LJMU is delivered in English at the City Centre Campus. As a nationally recognised UK degree, your qualification will be formally accredited.
About this course
BA (Hons) Sport Business is a Bachelor's degree (BA (Hons)) at LJMU, based in City Centre Campus. It runs 3 years, studied full-time.
For Sport and exercise sciences graduates from this provider, typical earnings around £25,000. (HESA Graduate Outcomes / LEO, via Discover Uni.)
For the typical curriculum, specialisations, career paths and graduate earnings for Business & Management, see the sections below.
Course evidence score
The arithmetic mean of the official measures available for this course: NSS satisfaction, graduate activity and continuation.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Published threshold met Discover Uni suppresses continuation data below its publication threshold. Cohort 2022-23. Continuation 87% (2022-23; Discover Uni snapshot 2026-06-21)
Curriculum & modules
Real modules published for this course, grouped only where the source gives a year, stage or level.
Year 1 6 modules
- Academic Development and Digital LiteracyCore20 credits
Module details
This module creates the underpinning academic skills and knowledge for the degree programme. Designed to enable students to engage with module content and learning activities throughout the rest of the programme, in terms of content and assessments.
- The Spectacle of SportCore20 credits
- Sport Management and LeadershipCore20 credits
Module details
This module is designed to introduce students to the basic management principles in the world of sports and use theory to understand the concept of sport industry.
- Global Sport and SocietyCore20 credits
Module details
Introduces students to the social, cultural, economic, political and environmental dimensions of global sport, developing their ability to think critically about how sport both reflects and shapes wider societies.
- Sport Marketing, Sponsorship and Digital CommunicationsCore20 credits
Module details
This module aims to develop knowledge and understanding both theoretically and through practical application about the role of marketing, sponsorship and digital communications within the sports business.
- Sport Business in ActionCore20 credits
Module details
The module entails three visits to different sports organisations and will build upon the Sport Management and Leadership module allowing students to experience, observe and understand professional principles and sport business theory in a sport industry environment.
Year 2 8 modules
- Professional DevelopmentCore20 credits
Module details
This module provides the skills and knowledge to succeed in the graduate employment market. Students will learn how to produce the necessary documentation, such as CVs, covering letters psychometric tests, application forms and interview and presentation skills, to secure interviews with prospective employers.
- Sport Entrepreneurship and InnovationCore20 credits
Module details
Develop a new and realistic sport enterprise idea to a point where it would have the potential to set up as a business.
- Grassroots and Community SportCore20 credits
Module details
Explores the role of grassroots and community sport in developing communities, while promoting participation, social inclusion, health, and economic development. The module examines structures, policies, practices, and challenges from both a UK and international perspective, integrating theoretical frameworks and concepts with practical applications to equip students with the skills to design, implement, and evaluate community sport, preparing them for careers in sport development.
- Digital Media and Content CreationCore20 credits
Module details
This module aims to develop students' understanding of the role and impact of digital media within the contemporary sport industry and to equip them with the practical skills required to create, analyse and optimise sport-specific digital content.
- Research in SportCore20 credits
Module details
This module aims to develop students' understanding of how research is conducted within sport business and sport-related disciplines. It equips students with the knowledge and skills to critically evaluate research literature, compare and justify methodological approaches, and design a coherent research project aligned to a clearly defined topic area.
- Sports TourismOptional20 credits
Module details
This module introduces students to the growing area of sports tourism and examines the links between sport, travel and destination development. Students will explore different types of sports tourism, the motivations and experiences of sports tourists, and the impacts of sports tourism on destinations and communities.
- Sport Law and EthicsOptional20 credits
Module details
This module aims to provide students with a broad understanding of UK law, contemporary sport legislation and bodies involved within the regulation, administration and operation of sport. It will also explore the relationship between sport and the law, focusing on ethics and equality.
- Study Semester Abroad - Sport, Events and TourismOptional60 credits
Module details
The aim is to provide students with a semester of study at an approved overseas partner that will replace one semester of their LJMU programme at level 5.
Year 2-3 2 modules
- Sandwich Year - Sport, Events and TourismOptional120 credits
Module details
The aim is to provide students with an extended period of work experience at an approved partner that will complement their programme of study at LJMU. This will give students the opportunity to develop professional skills relevant to their programme of study as well as the attitude and behaviours necessary for employment in a diverse and changing environment.
- Study Year Abroad - Sport, Events and TourismOptional120 credits
Module details
The aim is to provide students with an additional year of study at an approved overseas partner that will complement their programme at LJMU.
Year 3 4 modules
- Research ProposalCore10 credits
Module details
Prepares students for independent research by developing their ability to design, justify and communicate a rigorous research proposal within the sport business context. Students will refine their research question, critically review relevant literature, evaluate methodological options, and produce a feasible and ethically sound research plan that forms the foundation for their Final Project.
- Responsible Athlete ManagementCore20 credits
Module details
This module aims to develop students' advanced understanding of responsible athlete management across diverse sporting contexts. Students will critically examine the legal, financial, psychological and ethical factors that shape athletes' careers, transitions and wellbeing. Through engagement with global regulatory frameworks, contract negotiation principles, stakeholder relationships and real-world case studies, students will explore how agents, clubs, governing bodies and support systems contr
- Sports Directorship and LeadershipCore20 credits
Module details
Using a business simulation and applied decision-making exercises, students will refine their ability to evaluate strategic options, lead organisational change and formulate innovative, evidence-based recommendations that reflect the responsibilities and ethical considerations associated with senior leadership roles in sport.
- Final Project in Sport BusinessCore20 credits
Module details
Through critical engagement with literature, data, and industry issues, students will develop specialist expertise, enhance their capacity for critical thinking, and produce a substantial piece of written work that demonstrates academic integrity, methodological competence and professional communication.
Source: provider course page. Modules can change; required/optional status, credits, descriptions and assessment are shown only when explicitly published.
Course in depth
What this course covers, who it suits and where it leads.
What you'll study
This degree balances sport industry knowledge with business practice. You'll typically start with foundations in management, economics and marketing, then move through operations, strategy and organisational behaviour. In your final year, you'll specialise, choosing from areas such as entrepreneurship, international business, digital business, consulting, marketing, or people and HR, and complete a capstone project or consultancy brief that draws together your learning. Throughout, you'll develop data skills and strategic thinking relevant to sports organisations and the wider business environment.
Who it's for
This course suits students interested in the business side of sport. You'll explore specialisations such as Marketing, Finance, HR, Operations, Strategy, International Business, Entrepreneurship, Supply Chain and Consulting. Most accepted students arrived with A-levels or equivalent qualifications; the typical UCAS tariff among entrants was 112–127 points.
Careers & job market
Across Business & Management courses nationally, 87% of graduates are in work or further study 15 months after graduating. Of those working, 60% are in highly skilled roles or further study. National earnings data shows starting salaries of £24,000–£32,000 at 15 months post-graduation, rising to £26,350–£37,200 after 5 years.
University & format
This BA (Hons) is a 3-year full-time degree taught in English at Liverpool John Moores University, a public university based at its City Centre Campus. The degree is a recognised UK award from a degree-awarding body and holds Silver for teaching quality in the Office for Students' TEF 2023.
Student satisfaction
How students on this course answered the National Student Survey, by theme.
Share of students responding positively.
Published threshold met NSS publication requires sufficient responses; small differences are not a rank. NSS mean of 7 published themes (Discover Uni snapshot 2026-06-21)
Applicant information
The next application dates for this course, followed by facts the provider publishes.
- 2027 entryCompleted applications can be submitted
Your application needs a reference before you can send it.
- 2026 entryFinal date for 2026 applications
Applications must reach UCAS by 18:00 UK time.
- 2026 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
- 2027 entryEqual-consideration deadline
18:00 UK time for most undergraduate courses.
Show 5 later dates
- 2027 entryUCAS Extra opens
Applicants who used all five choices and hold no offer may be able to add another choice.
- 2027 entryLast day applications go directly to providers
Applications received after 18:00 UK time are entered into Clearing.
- 2027 entryClearing opens
Eligible applicants can see vacancies and release themselves into Clearing.
- 2027 entryFinal date for 2027 applications
Applications must reach UCAS by 18:00 UK time.
- 2027 entryLast day to add a Clearing choice
Check that this course still has a vacancy before adding it.
Names detected beside accreditation or recognition copy on the provider course page; verify the route and intake.
Placement year. Availability, selection and pay can vary.
See and book current events. Dates can fill or change.
Entry & how to get in
Who gets in
What recently admitted students actually held, official admissions data, not a stated requirement.
UCAS tariff of entrants
Grades are the A-level equivalent of each points band. Tap a band to check your own chances below.
Qualifications held on entry
| Qualification | Share |
|---|---|
| A-levels or equivalent | 94% |
| another higher-education qualification | 4% |
| a foundation course | 1% |
| Other | 1% |
Entry & your chances
An honest read from the official entry data, plus your personal match.
Entry is set by the university and based on your offer. Use your predicted grades to see how you compare, then check the university's stated requirements.
Will you get in? Plot your grades
Pick your predicted A-levels and watch your UCAS points land on the real spread of students admitted to this course.
Each bar is the share of admitted students in that UCAS-points band (lower → higher). Grades show the A-level equivalent.
Based on the official admitted-student tariff distribution. Many universities make contextual (reduced-grade) offers, so a result below the range doesn’t rule you out.
How to apply
Undergraduate applications go through UCAS. Here’s what matters for this course, the right deadline, the grades to aim for, and the steps in order.
- 1Register on UCAS Hub
Create your UCAS application and add this course (code 7R21). One application covers up to five choices.
- 2Write your personal statement
A single statement covers all your choices, so keep it broad enough for similar courses while showing genuine interest in this subject.
- 3Submit by 13 January 2027, 18:00 UK time
UCAS equal-consideration deadline for most undergraduate courses. Source: UCAS 2027 dates.
- 4Reply to your offers
When decisions are in, pick a firm (first) choice and an insurance (back-up) choice with slightly lower grades.
- 5Results day & confirmation
On results day (mid-August) your place is confirmed if you meet the offer. Just missed? Talk to the university, or find a place through Clearing.
Fees & funding
What this course costs and how UK student finance covers it.
Tuition per year
Standard capped home fee at English providers (2026/27); Scotland, Wales & NI differ.
Check fees at LJMU →For students who normally live in England
2026/27 Student Finance England figures. Maintenance support is means-tested and this two-point view is not an entitlement calculator. The course total uses its published length and home fee where both are available; a missing full-time fee uses the clearly labelled England-cap scenario, while part-time fees and unknown lengths are never guessed. Use the official calculator. Scotland, Wales and Northern Ireland use separate systems: SAAS, Student Finance Wales, and Student Finance NI.
Starting on or after 1 January 2027?
The Lifelong Learning Entitlement is a separate system. A new learner’s tuition entitlement is currently stated as £39,160 (about 480 credits at 2026/27 fee levels), subject to prior study and eligibility. Check the official LLE guide.
Paying for it
- Tuition Fee Loan: can cover eligible tuition up to the applicable limit and is paid straight to the provider.
- Maintenance Loan: up to £10,830/yr away from home outside London (England, 2026/27), means-tested on household income.
- Repayment: 9% of income above £25,000, nothing below it; written off after 40 years.
- Earn alongside: most students work part-time in term, part-time roles on the StudySmarter job board.
England figures shown; Scotland, Wales & NI run their own schemes, check gov.uk.
Scholarships & bursaries you could qualify for
That does not mean no funding exists. Check the university directory for current amounts, eligibility and application dates.
We only display a named award when its provider source identifies the award and who it is for.
Still deciding what to study?
StudyKit brings course choice, applications and funding together in one place, with a personal AI assistant. Find what really fits you and start your UCAS application step by step.
Careers & earnings
What Business & Management graduates actually earn, from real outcome data, 15 months, 3 years and 5 years after graduating.
Graduate earnings: this course
| When | Median | Typical range | Graduates |
|---|---|---|---|
| 15 months after | £25,000 | £22,000 – £30,000 | 4405 |
| 3 years after | £22,500 | £18,500 – £26,000 | 480 |
| 5 years after | £27,500 | £23,000 – £32,500 | 505 |
Nominal earnings for graduates of this course/subject at this provider. Stronger evidence. Published sample: 4,405. Cohort 2021-22.
Graduate outcomes, 15 months on: this course
- 1Graduate / AnalystOn a scheme or first role · 0–2 yrs
- 2Specialist / ManagerOwning an area, marketing, finance, ops · 2–5 yrs
- 3Senior / Head ofLeading a function and a team · 5–10 yrs
- 4Director / FounderRunning a business unit or your own company · 10+ yrs
How pay grows: this course vs Business & Management nationally
National figures for Business & Management graduates, HESA Graduate Outcomes (15 months) and the Longitudinal Education Outcomes (LEO) dataset (3 & 5 years). These are national, not university-specific; actual pay varies by employer, region, role and experience. Different cohorts, so the bars are not one group over time.
Work out your pay
Headline figures hide a lot. Calculate realistic take-home pay for this field by role, region and experience, then check your CV before you apply.
What happened to 100 students?
Choose an outcome to translate the published percentage into a simple 100-person view. Each dot represents one percentage point, not an individual tracked student.
continued or completed
continued into the next year or completed their qualification
Source: Discover Uni, using Graduate Outcomes and continuation data. Cohorts: 2022-23. Stronger evidence. Published sample: 4,405. Cohort 2021-22. Each tab is a separate published measure; categories can overlap and should not be added together.
Value compared with similar courses
How this course’s 5-year median earnings compare with Business & Management courses at the same study level.
Compared with 3,421 courses with compatible official earnings data. This is a course-value comparison, not a quality ranking.
Job market & outlook
How Business & Management graduates fare in the labour market, and how AI is reshaping the work.
How AI is changing the work
AI doesn't replace the profession, it shifts it: routine tasks get automated, while judgement, working with people and using AI well become more valuable.
What AI takes off your plate
- Routine reporting and data pulls
- First-draft decks and copy
- Standard forecasts and reconciliations
- Scheduling and admin workflows
More human than ever
- Strategy and judgement under uncertainty
- Leading, negotiating and selling
- Sense-checking and owning what AI produces
- Relationships with clients and teams
The strongest graduates pair subject depth with the ability to use AI tools critically.
Roles & employers
Where Business & Management graduates typically go, indicative destinations from graduate career data. Each role links to live openings on the StudySmarter job board.
Roles graduates go into
Where they work
- Consultancies
- Corporate graduate schemes
- Retail & FMCG
- Startups & scale-ups
Jobs after this course
Current roles from the StudySmarter job board that suit Business & Management graduates.
Is this course right for you?
The essentials UK applicants ask about: finance, outcomes, entry and quality.
Student finance
For comparison, the standard full-time England tuition cap is up to £9,790 per year in 2026/27; the actual fee varies by course and provider. If you normally live in England, eligible students can apply for a Tuition Fee Loan, plus a Maintenance Loan for living costs. Under Plan 5 you repay 9% of income above £25,000, nothing below that, and the balance is written off after 40 years.
Where graduates go
Most graduates were in work or further study, with a median salary of £25,000. See the full breakdown in Careers & earnings above.
Your entry chances
Use the UCAS points calculator above to see how your predicted grades compare with admitted students, and whether a contextual offer could apply.
Official-data snapshot
Averaging the official measures published for it, this course scores 8.7 out of 10: NSS 86.9% · continued 87%.
Who studies here and in this subject?
Provider- and UK subject-level context.
Liverpool John Moores University
Business and management across the UK
HESA student record 2024/25. Counts are rounded.
Local crime-data context
A neutral snapshot around the published teaching location.
Around City Centre Campus
5,301 street-level reports returned within roughly one mile across 2026-04 to 2026-06.
Police.uk street-level API. Approximate locations, not confined to campus. England, Wales and Northern Ireland; not Scotland.
Is Business & Management right for you?
Tick what applies to you and see how good a fit it is.
International students
What applying to LJMU from outside the UK involves: fees, English, visa, funding and living costs.
Tuition fees
International tuition is set per course by LJMU; international fees are typically £12,000–£30,000/year for classroom subjects and higher for lab/clinical ones. You’re not eligible for UK Tuition Fee or Maintenance Loans, so plan for fees plus living costs upfront.
English language
Most UK undergraduate courses ask for around IELTS 6.0–6.5 (no band below 5.5–6.0), or an accepted equivalent. If you’re just short, most universities run a pre-sessional English course that counts towards the requirement.
Student visa
You’ll usually need a Student visa (Student Route). After you accept an offer the university issues a CAS; you then show funds for fees plus about £1,023–£1,334/month living costs and pay the Immigration Health Surcharge for NHS access.
Scholarships & funding
Many universities offer international/global scholarships (often £2,000–£6,000/yr), check LJMU’s funding pages.
Living costs
Budget roughly £1,100–£1,400/month outside London and £1,400–£1,800/month in London for rent, food and travel; the figure also matters for your visa.
Working while you study
A Student visa usually allows up to 20 hours/week in term time and full-time in holidays, useful alongside study, though not something to rely on for fees.
Visa rules and fees change. Always confirm the current requirements with LJMU and gov.uk before you apply.
Related courses
More at LJMU
Business & Management at other universities
Common questions
How competitive is entry?
What are the entry requirements?
What do graduates go on to do?
What will it cost me?
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