BA (Hons) Marketing and Social Media Management for the Creative Industries Bachelor's degree at LMA

Explore how global creative businesses operate and promote themselves. You'll examine industry structures, challenges, and key debates while building essential research skills. This module lays the groundwork for understanding the creative sector through a marketing lens, preparing you to think critically and commercially from day one.

Dive into the fast-moving world of social media. You'll explore platform strategies, influencer marketing, and the psychology behind online engagement. Through real-world case studies, you'll learn how to analyse trends, understand audiences, and create campaigns that connect and convert.

Master the art of creative communication. This hands-on module covers branding, digital marketing, and social media strategy. Using real-world case studies, you'll learn how to craft campaigns that resonate with audiences and promote products, performances, and ideas across the creative landscape.

Design and deliver standout marketing and social media campaigns. From audience targeting to content creation, this hands-on module builds your confidence with industry tools and real-world briefs. You'll gain practical experience in supplier management, agency collaboration, and budget control, equipping you to lead bold, creative campaigns across the fast-moving creative industries.

Explore the future of creative marketing, from global campaigns to AI, ethics, and sustainability. You'll analyse emerging trends, decode the attention economy, and develop strategies that cut through digital noise. This module sharpens your critical thinking and equips you to lead in a fast-evolving, platform-driven industry.

Master the art of content that stops the scroll. You'll create podcasts, videos, and digital campaigns using SEO, storytelling, and platform strategy. With real briefs and hands-on projects, this module builds your confidence to pitch, produce, and deliver standout content that connects with creative audiences.

Turn insight into impact. Learn how to use analytics tools, social listening, and A/B testing to optimise campaigns and forecast trends. You'll explore ethical data use and develop the skills to make smart, strategic marketing decisions in a data-driven world.

Design and deliver a real-world social media campaign. From audience research to content creation and performance analysis, you'll build multimedia assets that engage and inspire. This project-based module develops your creative confidence and strategic thinking, readying you to lead in the digital space.

Explore a current issue shaping the creative industries through independent research. You'll choose your topic, analyse it critically, and present your findings in a format that suits your strengths. This module sharpens your research and communication skills, preparing you to tackle real-world challenges with insight and originality.

This module is all about you! You'll create a personal portfolio that showcases your growth as a creative business professional. Learn to articulate your skills, brand, and career goals while refining your communication and decision-making abilities. It's an essential step in preparing for your future career in the creative industries.

Lead bold brand strategies in a fast-moving creative world. You'll explore global vs. local branding, sustainability, and immersive tech like AI and AR. This module develops your ability to innovate, reposition brands, and apply strategic frameworks that drive long-term impact.

Your Big Moment to Make an Impact! Take on a real or simulated marketing challenge and make your mark. Whether developing a campaign, exploring digital innovation, or solving a creative business problem, you'll deliver a project that showcases your strategic thinking, creativity, and industry-ready skills.