BA (Hons) Graphic Design Bachelor's degree at Loughborough University

Support the development of core digital competencies for the creative production of visual outputs. Introduce core industry standard digital production skills.

Introduce core ideas and concepts of graphic design practice within a critical, historical and theoretical context. Establish creative design processes that emphasises research, iterative development, experimentation and criticality. Provide an opportunity for establishing a learning community through collaborative working and formative peer feedback. Provide students with the opportunity to develop knowledge and understanding of how writing is used to frame design practices across diverse appli

Introduce a variety of applied visual methods and processes for undertaking creative enquiries. Provide a practical, critical, historical and theoretical introduction to typography and writing systems. Equip students with the basic skills and understanding required to design with type and image.

Develop upon the core digital competencies learnt in Creative Production 1 for the creative production of discipline-specific visual outputs. Introduce advanced industry standard and bespoke digital production skills.

Introduce design and branding methods and concepts such as storytelling, tone of voice, values and brand personality as a paradigm within branding. Enable students to engage with audiences and contexts strategically to generate insight and understanding. Develop a practical understanding of how graphic systems are used in the production of visual design outputs. Develop skills in academic writing and argumentation. Deepen understanding of the relationship between studio activity and scholarship.

Develop a practical understanding of applied image-making methods and procedures for undertaking creative enquiries. Enable students to visually articulate concepts, information and values across a variety of contexts and in a breadth of media with an emphasis on analogue image-making techniques. Deepen understanding of the relationship between studio activity and scholarship.

Provide students with practical, conceptual, and technical skills for undertaking visual storytelling practices, constructing a deeper knowledge of the relationships between textual, pictorial, and auditory information. Critically deploy narrative theory through storyboarding and script writing to plan and develop compelling stories. Utilise methods of visual storytelling and moving image to effectively communicate specific ideas to a target audience, including pitching project concepts. Present

Provide a practical and theoretical introduction to design systems. Equip students with the skills, methods and understanding required to undertake interconnected design projects. Develop conceptual and experiential knowledge of the various tasks performed by different types of visualisation techniques including knowledge visualisation, network visualisation, system mapping and information graphics. Critically synthesise holistic design approaches to the graphic design practice. Prepare students

To guide students in refining and transforming current module/personal design projects into industry-ready portfolio pieces that communicate ideas, process, and creative direction with clarity and impact (considered layout, visual storytelling, copywriting, hero/process visuals). To equip students with confidence in discussing and presenting their work, helping them to develop clear, professional communication skills and respond effectively to industry-style questions. To develop a practical and

Enable students to develop targeted understanding of audiences and their experience using analytical design methods. Facilitate the production of imaginative and distinctive creative responses to complex challenges that draw upon analytical and exploratory processes. Empower students to negotiate and manage unbounded design briefs. Introduce a variety of collaborative and participatory design processes. Promote innovation through co-design, stakeholder engagement and consultation.

Provide the opportunity to undertake a short, guided research study. Prepare students to undertake Part C modules such as industrial report and dissertation. Introduce students to design research methods and their applications in a graphic design context. Develop conceptual and technical knowledge and confidence in the production of visualisation types across multiple channels, including data visualisation.

Give students an awareness and understanding of arts management as a discipline, in the context of arts organisations and the creative industries. Provide students with a context in which to explore ideas and practices related to professional environments they may wish to progress to post-graduation. Present students with the opportunity to evaluate and apply information, resources and ideas to a scenario relevant to their career futures.

This module highlights the social production of art. It explores the extent to which art and cultural production contributes to protest movements and activates social and political transformation. Addressing historical and contemporary connections between art and activist practices, it will provide students with an understanding of the complex relationship between art, politics and wider social movements. In addition to facilitating the development and contextualisation of their own socially-eng

Explore how creative interventions can transform how spaces function. Develop theoretical and practical understanding of how creative practitioners can actively work to inform placemaking.

Raise student's awareness of identity and representation issues in character designs. Equip students with transferrable character design skills that could be applied to a wide range of creative arts subject disciplines.

Understand the core principles of human-centred design and fashion design, and how they apply to clothing and wearable products. Develop effective communication, collaboration, and problem-solving skills in multi-disciplinary teams for the successful execution of fashion design products for a specific consumer. Compile a portfolio showcasing individual and team contributions to clothing/wearable product designs, highlighting the integration of human-centred design principles and fashion design p

Develop the students' capabilities in co-designing products with generative AI (GenAI). Including project framing with Large Language Models (LLMs), using image-GenAI and other more advanced 3D model and video tools, and the ethical implications of their use. Upon completion of the module students will have gained an appreciation for what GenAI tools are available and which are currently popular in product and industrial design, foresight into how they are developing and what their future capabi

Introduce enterprise and entrepreneurial skills and practices for creative applications such as pitching, developing market insights and understanding a target audience. Build team working skills to collaboratively work with other creatives with different skill sets and backgrounds. Identify and realise an enterprise concept based on group research findings and personal reflection.

BioDesign and novel bio-material development are emerging growth sectors in creative industries, and are areas of inspiration and innovation across multiple fields, contexts, and applications- from product and packaging design to fashion, textiles and fine art. Explore key theories underpinning ethical and responsible design with and inspired by natural and novel bio-based materials and more-than-human stakeholders. Explore hands-on material innovation, experimentation, and development and build