BA (Hons) Fashion Marketing Bachelor's degree at Middlesex University

This module introduces you to the broad historical, social, cultural and economic contexts for the development of fast fashion and lifestyle brands and acknowledge how and why fashion and related industries have been associated with exploitative models of production and consumption. Through analysis of historical case studies and contemporary brands, you will gain knowledge and understanding of how business ethics has emerged and evolved over the 20th century and how communication practices have

This module provides a theoretical and practical understanding of integrated marketing communications across retail, new media, and social media channels, both commercial and not-yet monetized. You will examine a range of marketing communication models used in traditional media and new media channels within an everchanging digital landscape. You will develop a deeper appreciation of the importance of brand message structure and content as it reaches diverse audiences. You will develop strategies

This module will introduce you to different ways of looking at and thinking about fashion, providing an introduction to key themes, narratives and concepts, and considering their historical and theoretical underpinnings. The module draws connections between fashions from the past and the present to encourage you to understand the rich cultural and social meanings of clothing and adornment in global traditions. This approach teaches a broad range of visual and material research methodologies that

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and inter

This module develops your understanding of consumer behaviour and explore how brands can promote responsible consumption. Both psychological aspects of the consumer decision-making process (internal), and external influences on consumers will be examined. Contemporary consumer trends such as sustainable and green marketing will feature prominently when analysing consumer trends.

This module develops your specialist knowledge of critical concepts and issues in contemporary fashion cultures and industry, and skills to navigate in an ethically informed manner the production, consumption and mediation of fashion, as a global aspect of both culture and industry. It will also enable you to identify sources of employment opportunities and help you navigate job specification and make connections with potential employers, collaborators and networks. It will help you position you

This module reflects the fast pace of the fashion industry and further develops autonomy, professional confidence and collaborative management skills gained through the internship module. Its goal is to design and develop innovative fashion design, communication and marketing solutions targeted to a clearly identified market segment. It advances your exposure to new technologies in the fashion industry and opens up opportunities for exploring virtual fashion and textiles design. Via industry foc

This module will help you to develop an employment experience to provide an insight into the work methods and operation of a fashion business or freelance role in fashion design, textiles, communication or marketing. It will enable you to apply your previously acquired skills and knowledge to personal and professional practice and develop an understanding of the principles of reflective practice and their application in a professional context.

This module builds on learning from prior modules and provides further collaborative experience working on a live client-driven consultancy project. External clients will provide the project brief and students will work in teams to develop practical solutions. Applied theoretical knowledge to real organisations' challenges will help you gain skills through effective team working, problem solving, reflective and presentation skills. You will also develop an understanding of the complexities relat

This module fosters entrepreneurial talent and develops your entrepreneurial new venture management skills in the fashion sector. Experiential marketing introduces you to the contemporary exploration of experiential marketing strategies and tactics facilitating authentic interaction between consumer and brands. Experiential marketing immerses consumers within the product or service by engaging them with as many human senses as possible.

The module analyses the strategic approach of managing a sustainable fashion business. Fashion brands have unique challenges, dynamic opportunities and are relying hugely on creativity. You will understand what sustainable fashion is and how the established theoretical knowledge and concepts of strategic management can be applied and/or adapted to fashion-oriented companies, while gaining all the practical skills required for developing fashion brands in a diverse and competitive global environm

This module will help you develop the following skills and processes: To engage with the identification, organisation and development of a substantial, in-depth, self-directed Research Project (Dissertation) with a clear and sustained critical argument To encourage the pursuit of a research topic related to issues explored in students' own practice in any area of fashion visual cultures To develop critical awareness and self-reflection of historical and/or contemporary contexts of students' disc