BA (Hons) Marketing and Digital Communications Bachelor's degree at Middlesex University

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technolo

This module develops your financial knowledge within business organisations to enable them to make effective decisions and to assess the cost, economic and financial implications of these decisions. It provides you with an understanding of accounting and finance for business as well as learning the key economic principles that inform business thought and practice.

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustaina

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and inter

This module develops your understanding of consumer behaviour and explore how brands can promote responsible consumption. Both psychological aspects of the consumer decision-making process (internal), and external influences on consumers will be examined. Contemporary consumer trends such as sustainable and green marketing will feature prominently when analysing consumer trends.

This module deepens your understanding of customer experience (CX) and enhances your practical skills in managing each stage of the customer journey, from awareness to post-purchase. It also explores the role of Customer Relationship Management (CRM) within CX to help you develop effective strategies for customer acquisition and retention.

This module provides you with an overview of marketing and digital strategy from a theoretical and practical perspective. The practice of digital marketing in today's marketing landscape will be outlined in addition to how digital marketing plays a vital integrative role in an organisation's marketing strategy. However, the importance of more traditional channels will also be highlighted, and how these combine in an overall marketing strategy. You will gain practical digital marketing skills suc

This module familiarises you with the importance of marketing research and insights in business, particularly in the marketing management process. Through research-informed teaching, you will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing appropriate research, creating research instruments, gathering primary and secondary data, conducting both qualitative and quantitative data analysis, and u

The module provides you with a holistic view of branding concepts and theoretical frameworks within the context of an evolving digital and analogue communication landscape. We recognise that consumer brands play an important role in creating and influencing consumer expectations and are more than just labels on the products and services we consume. Brands need to reflect and adapt to the changing values and ethical considerations that consumers are seeing as increasingly important in a world bei

This module builds on learning from prior modules and provides further collaborative experience working on a live client-driven consultancy project. External clients will provide the project brief and students will work in teams to develop practical solutions. Applied theoretical knowledge to real organisations' challenges will help you gain skills through effective team working, problem solving, reflective and presentation skills. You will also develop an understanding of the complexities relat

The module develops your creativity and motivates you to embed innovation while designing marketing activities. By learning what is creativity and innovation, understanding your relationship to marketing and providing necessary skills to create engaging content, you build your confidence in applying creativity and innovation from the early steps of your career.

The module seamlessly combines social media, viral marketing, digital campaign planning, and artificial intelligence (AI) integration in marketing. You will delve into owned, earned, and paid tactics, understanding their influence on consumer behaviours. Practical insights cover the entire digital campaign life cycle, incorporating AI applications. Emphasising real-world relevance, the module enables you to apply theories to organisational scenarios. Analytical techniques, along with insights in

This module equips you with a nuanced understanding of how global brands navigate cross-cultural marketing landscapes. By exploring the intersection of culture and consumer behaviour, you will assess cultural variances and their impact on marketing strategies. The module examines the impacts of internationalisation, globalisation, and cultural influences on marketing strategies, preparing you to adapt marketing mixes for international markets and navigate the complexities of cross-cultural commu

This module will provide you with a comprehensive understanding of the processes of design, planning, implementation and evaluation of projects in a variety of sectors. You will explore how projects are managed using up-to-date project management techniques and technologies. The module will develop awareness of the role of projects in the wider economy, and to enable you to develop critical thinking, leadership, and problem-solving skills, necessary to lead projects efficiently and effectively i

The primary aim of this course is to impart crucial marketing strategies essential for new business success, focusing on developing compelling value propositions, identifying target markets, and leveraging free social media marketing. Covering the startup lifecycle from pre-launch to post-launch, the course combines theory with practical application through case studies and projects. This approach helps you to understand the importance of marketing as a roadmap for business success and survival.

On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of 30 days full time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to articulate your graduate competencies and demonstrate commercial awareness.