BSc (Hons) International Tourism Management Bachelor's degree at Middlesex University

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technolo

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustaina

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and inter

This module introduces you to the wide range of often complex relationships that exist between tourism (and tourists), the communities in which such activities take place, and different ways of understanding the concept of social justice. Changes in demand for different types of tourism will be considered, as will the role that technology has played in driving these processes. The impacts of different forms of tourism will be considered in detail, by application of real-world case study examples

On this module you will undertake approved work experience and personal and professional development activities, for a minimum of 18 weeks' full-time employment. This will give you the opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will help you to demonstrate your commercial awareness.

The module enables you to understand and apply key destination management concepts, theories and skills necessary to evaluate places as tourist destinations. You will have opportunities to learn how to continually adapt as tourism industry professionals, in particular working in destination management organisations, by employing data-driven approach to the evaluation of opportunities and challenges of a destination. You will also be able to identify solutions that enable tourism to thrive in sus

The module provides you with experiences of a world tourism city and you will learn how to continually assess and adapt as tourism industry professionals through practice. You will be able to assess tourism experiences from a consumer perspective as well understand the theoretical aspect. Several locations in a world tourism city are selected as case studies. Through exposure to a range of real-life examples, you will be able to apply an experiential framework, critically evaluate and provide re

This module familiarises you with the importance of marketing research and insights in business, particularly in the marketing management process. Through research-informed teaching, you will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing appropriate research, creating research instruments, gathering primary and secondary data, conducting both qualitative and quantitative data analysis, and u

This module provides you with a comprehensive understanding of sustainable tourism practices, both theoretically and practically. It explores various factors influencing sustainable tourism consumption, including psychological factors, values, needs, product/process innovation, marketing communication, and consumption evaluation. The module is also designed to teach a critical understanding of sustainability principles and how to implement environmental, socio-cultural, and economic practices th

The module focuses on key components of tourism management. You will gain an overview of the resources and their management in tourism – human resources, customers as well as revenue. You will develop critical analysis regarding these and will also be able to apply these in different tourism contexts. You will appreciate how radical creativity can assist in successful future development of the tourism industry. You will learn through innovative teaching strategies to improve digital communicatio

Building upon your first work experience module, you will undertake approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This gives you the opportunity to immerse yourself in the world of work and develop effective strategies to understand work and organisational life. The module will help you to demonstrate your commercial awareness.

On this module you will participate in an approved work experience and a range of personal and professional development activities, for a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

This module will give you a critical understanding of the events sector, exploring its impacts and legacies, as well as understanding the practical stages for planning and managing an event. The module will equip you with knowledge of the intricacies of various types of events, such as corporate, sporting, arts, cultural, community, hallmark, and mega events. Additionally, the module will analyse the motivations and roles of the private, public, and third sectors in the development and execution

This module explores the relationships between strategy, policy-making and innovation as practised within the global tourism industry. The impacts of globalisation on the strategy-formulation and policy-making landscapes will be explored in detail, as will the often complex interactions between evidence, ideology in the context of policy-making. The module provides you with a critically-informed understanding of the role and importance of innovation management and process in designing tourism ac

This module develops your understanding of the relationships between the tourism industry and key public passenger transport modes (air transport, rail, urban bus/coach and water-based transport systems). The current standing of these modes - in terms of public – private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, the changing nature of the passen

In this module, you'll take the skills and knowledge you've already developed and put them into practice on a live consultancy project with a real client. Working in teams, you'll respond to a client brief and create practical solutions to real business challenges. This hands-on experience will help you strengthen key skills such as teamwork, problem-solving, reflection, and presenting your ideas with confidence. You'll also gain valuable insight into what it's like to work with clients, includi

This module provides a critical examination of the dynamics of heritage and tourism development from both social sciences and management perspectives. While focusing on the growing importance of utilising the past in contemporary tourism development, it attempts to integrate a rich diversity of academic discussions in heritage and tourism management with industry policies and practices. The module's case-study approach will encourage you to apply knowledge from literature and research to real-wo